Ironpaper Announcements: Web design, business strategy and online marketing

Posts Tagged ‘design’

Launch of the Total Wine food and wine pairing app for the iPad

Sunday, April 29th, 2012

Ironpaper worked with Total Wine, an American alcohol retailer with more than 80 locations throughout the US, to extend their in-store experience to the iPad. The first version of the Total Wine app will live inside their Virginia location as a touch screen guide for customers.

The iPad app was designed as a product database and recommendation tool that helps pair great wines with food.

Take a look: Total Wine iPad app

Total wine app - first users

Web Design For The Healthcare Marketing Industry

Sunday, December 4th, 2011

Ironpaper recently launched the new online presence for Medtera Solutions, a leader in marketing for the healthcare industry. Our work for Medtera Solutions included branding, design, web development and a content management system solution.

medtera healthcare marketing

View more: Design for the healthcare marketing industry

Commercial factoring website design

Thursday, November 3rd, 2011

Ironpaper just launched the first online presence for Midland American Capital, a commercial factoring company that specializes in invoice financing for industries ranging from Green Energy Companies to Manufacturers.

Our role with Midland American has grown from initial web strategy and early business development needs to full web production and post-launch web marketing. Commercial factoring websites need a strong and targeted content that relates to the industries served. We are excited to be working with Midland American and look forward to continued success.

See more: Design portfolio

Commercial factoring website design

New website launch: Introducing the New York Genealogical & Biographical Society

Tuesday, October 25th, 2011

Ironpaper is happy to announce the launch of the next generation website for New York Genealogical & Biographical Society: newyorkfamilyhistory.org.

Some background on the NYG&B:
The New York Genealogical and Biographical Society was founded in 1869. As a non-profit institution, their purpose is to collect and make available information on genealogy, biography and history, particularly as it relates to the people of New York. To carry out their purpose, they publish periodicals and books, conduct educational programs and provide other services.

One of the goals of the new website was to strengthen relationships with their existing genealogy users, attract the next generation genealogist and begin to attract general public that are looking for a richer experience with genealogy and family history. These goals will help helped by better promoting the eLibrary, Member services, access to Events and Community of NYG&B and it’s online web portal.

newyorkfamilyhistory.org - New York Genealogical & Biographical Society - NYG&B website

Above: homepage of New York Genealogical & Biographical Society website

Research website and web portal

Public Research Portal – Promotional Center for NYG&B Services

Ironpaper designs the new Collegiate Chorale website

Monday, August 29th, 2011

Ironpaper just launched the “next generation” website for the Collegiate Chorale–complete with a branding overhaul, new back-end administrative system and content strategy.

The Collegiate Chorale is a fascinating, performing-arts organization that can be found quite frequently at Carnegie Hall and Lincoln Center. The Chorale is comprised of 150-175 loyal members who join by audition and often remain involved for the rest of their lives.  It is truly a transformative organization for both the singers and awe-inspiring for their audience. Ironpaper was proud to have helped be part of this great event for the organization.

The Collegiate Chorale website design

collegiatechorale.org

Take a look at our this website in more detail: Collegiate Chorale website

Introducing NE Post, a news website with rapid publishing engine

Wednesday, August 24th, 2011

Ironpaper is excited to introduce New England Post, a news website with rapid publishing engine, jobs database and event calendar built on-top of WordPress and other open-source technologies.

New England Post covers business and political news across the north east along with national stories.

NE Post website design

NE Post Category Page

Above: Category design using two column layout

Homepage design news website layout and feature stories

NE Post Homepage Layout

Above: Homepage design for NE Post with top stories view and side column objects

NYC Business Network Launched

Sunday, May 22nd, 2011

Ironpaper just launched the NYC Business Network .org, which will serve as a promotional and marketing vehicle for NYC businesses, business events, conferences and press releases.

The website offers a member’s directory, which will provide buyers an easy way to select a NYC vendor initially within the fields of IT & Computers, Internet & eCommerce, Marketing & Creative, Business and Professional Services, along with other business member listings including Non-profits, Art and Culture, and Retail & Products. More categories should be available within the network soon.

The NYC business network also offers a free event submission service for business-related events within New York. This service will be free only for a limited period of time. Paid submission will be available afterwards.

Additionally, the network supports Press Release distribution within it’s NYC Business News section. A public submission form will be available sometime in June, which will allow businesses and Government representatives to submit press releases on behalf of their organizations.

The design of the website was intended to be very bold and rely heavily on text as a design-structural element. Essentially, it is an information intensive website with a more edgy-design appeal.

Visit the website: http://www.nycbusinessnetwork.org/

NYC Business Network website - homepage design

Homepage: NYC Business Network

Business Network within New York City

Example: Inside page: Press Release section of NYC Business Network

Ironpaper launches the next-generation of the Center For Global Partnership, Japan Foundation

Tuesday, May 17th, 2011

The Japan Foundation’s Center for Global Partnership (CGP), is an organization whose mission is to promote communication and collaboration on the shared responsibilities of global welfare between Japan and the United States.

Ironpaper’s goal was to strengthen CGP’s online presence, improve the usability of the site, streamline the publishing process and online tasks and build a tool that would help attract a broader talent base into their programs. Ironpaper’s solution features a new look and feel, content management system and grant database, news and search engines, and web analytics capabilities.

Center For Global Partnership website

CGP website: Homepage view.

View more: CGP website re-design

How Ironpaper works with non-profits

Monday, March 21st, 2011

best non profit organizationIronpaper specializes in working with non-profits for internet strategy. We produce websites, blogs, donation systems & eCommerce, membership tools and apps–tools vital for non-profits in the 21th Century. Our solutions combine design/branding, technology and marketing. Our goal is to deliver real-world business results for non-profit organizations and causes.

  • Website design
  • Content management systems
  • Online marketing
  • Search engine optimization
  • Social media marketing
  • Analysis & site performance
  • Donation systems
  • Membership systems

Learn more: How Ironpaper works with non-profits

Directory website design by Ironpaper

Monday, March 14th, 2011

Directory web designIronpaper is an interactive agency that has developed a suite of tools and systems for building highly dynamic and marketable directory websites for both business to business and business to consumer markets.

Ironpaper employs technology from it’s proprietary Content Management System (built from a PHP code base) and from an array of third-party systems and frameworks. This technology line-up includes both open-source and supported systems–from WordPress and Drupal to the Adobe Catalyst system.

Features of the Ironpaper directory systems include:

  • Individual member promotional pages
  • Localized and regional search filters
  • Database-powered, auto-generated Google Maps
  • Search engine with AJAX filtering components
  • Auto-resizing images and image galleries
  • News, events and press content management systems
  • Search engine friendly search result pages (with unique headers and page titles)
  • Tons of indexable, search engine friendly content areas
  • eCommerce for subscription and one-time payments
  • Standard and customizable content management system for pages and hotboxes
  • Features areas – for high value marketing and revenue generating positions
  • Workflow and webforms
  • And much more…

Read more and view examples: Directory Web Design