Internet Business and Design Topics
Coffee Talk is a resource for businesses, IPD partners, designers, and students of online business to learn more of practices within our field of interest. Within CoffeeTalk, we discuss issues in the field of web design and development, contemporary issues of business, give advice and suggestions, provide articles and topics of further discussion, and helpful hints, clues, and free things.
New items will appear on the menu to the right. We will be transferring content from other IPD sources into CoffeeTalk over the next few months. Feel free to write to us about any of the listed topics.
Coffee Talk: Current News: Web Business
iPhone 3G Revives Mobile Data Innovation In US
Mobile data revenue has been sagging in Europe and Asia, but with the advent of the new iPhone 3G, researchers expect data revenue in the US to rapidly expand at a compound annual growth of 24 percent ( from $24 billion in 2007 to $100 billion in 2017 ). In contrast, total wireless service revenues should grow by a mere 5 percent for the same period.
Delta Airlines Will Offer Wifi on Flights
Delta Air Lines Inc. stated tthat it will begin to offer broadband wireless Internet access on its entire domestic mainline fleet by the middle of next year. Could this be in response to an earlier statement by Continental Airlines also to provide wireless service on the majority of its mainland fleet. The wireless system will enable Delta customers traveling with Wi-Fi enabled devices ( laptops, smartphones and PDAs ) to access the Internet while in flight. This service will come at a charge however: a flat fee of $9.95 will be charged on flights of three hours or less, and $12.95 on flights of more than three hours.
TV Advertising Innovation
Google has commenced a television advertising program, which it has been testing for some time now. The TV advertising platform uses an auction model ( which it initiated in June of 2007 ). It will support an analytics tools that will show the length of time a viewer was tuned in to the ad, as well as, the quantity of impressions (including how many watched from start to finish). The marketing platform will have the ability to reach an audiance of up to 13 million on Dish Network as well as 94 different cable networks.
Google To Launch Venture Capital Arm
Google is planning on using it's 12.7 Billion in cash and short-term investments to create a venture capital unit. The Wall Street Journal stated that David Drummond, Google’s chief legal officer and senior vice president of corporate development, will be the boss of this new Google unit. In very similar moves, Nokia, Intel, and the Walt Disney Company have also set up formalized venture capital divisions. It has been notable that, up to now, Google has bought out companies in whole to make use of their inventions---for example, Google shelled out $140 million to own ZAO Begun, a Russian context advertising service.
Mobile Video Markets Horror To Young Males
Stephen King, best selling horror writer, in connection with CBS will use video episodes to market his coming book. CBS is hoping to attract the mostly young and male consumers of mobile and online video.
Google Launches Wikipedia Threat
Knol ("A unit of knowledge") is Google's shot at Wikipedia. Knol conbines parts of Wikipedia and Squidoo to create a leading user generated knowledge base that will "share" ad revenue with the author of a page's article. "A knol is an authoritative article about a specific topic." Google kept this project under lock on key, until recently when it launched Knol to the public. Here is a brief discription of the project as described by Google: "Knol will encourage these people to contribute their knowledge online and make it accessible to everyone."
Quote: “We expect that there will be multiple Knols on the same subject, and we think that is good,” Google said.
MySpace Drops While Facebook Grows
While MySpace declines by 6 percent, No. 2 social-networking site grows 40 percent, as reported by research firm, Hitwise.
Twitter Buys Search Company Summize
This deail will help the micro blogging company, Twitter, marketing it's technology to users using Summize's contextual search features.
Web Statistics 2004 - 2008
Graphic search patterns from Google Trends.
Data for Key Term Queries: Web design, ecommerce, graphic design: web statistics 2004 - 2008
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