Most businesses lack mobile optimization for email marketing - Ironpaper: Current

Most businesses lack mobile optimization for email marketing

A new report co-created by Econsultancy and Adestra tells the story of company  marketers who struggle with adopting a mobile optimization strategy for email campaigns. According to the report titled Email Marketing Industry Census 2013, approximately one-third of business marketers claim that they don’t have a strategy for optimizing their email marketing for mobile devices.

email marketing for mobile devices report 2013

Furthermore, one-fifth of marketing agencies state that their clients have no such strategy. Between 39% and 45% report only a very basic strategy for mobile optimization with email marketing.

The report points out how many companies and businesses do not understand or realize the value of mobile optimization for email. A lack of mobile optimization or mobile-friendly emails can cause an average of 30% of recipients to unsubscribe from an email list. Mobile optimization impacts both email design, list segmentation, high-level messaging and analysis.

About the report: Over 1,300 respondents participated in the 2013 Census, which took shape as an online survey in January and February 2013.




Ironpaper is a digital agency agency based in New York City. Ironpaper integrates design, technology and marketing for the web to drive meaningful results for clients.

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