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	<title>Ironpaper: Current &#187; advertising</title>
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	<description>Industry News and Topics of Interest.</description>
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		<title>Microsoft Terminated Kin</title>
		<link>http://www.ironpaper.com/current/2010/06/microsoft-terminated-kin/</link>
		<comments>http://www.ironpaper.com/current/2010/06/microsoft-terminated-kin/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 22:36:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/?p=1138</guid>
		<description><![CDATA[Microsoft decided to terminate the mobile product, Kin&#8211;the Microsoft-branded phone designed to target  teenagers. The Kin was launched on the Verizon network in May of 2010. Verizon and Microsoft pitched the phone to teens as the &#8220;Preferred Social Media Device.&#8221; Shortly thereafter Microsoft decided to cut the price of the device by half due to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Some Advertisers Take A More Disruptive Approach To Display Ads</title>
		<link>http://www.ironpaper.com/current/2010/06/some-advertisers-take-a-more-disruptive-approach-to-display-ads/</link>
		<comments>http://www.ironpaper.com/current/2010/06/some-advertisers-take-a-more-disruptive-approach-to-display-ads/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 23:14:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/?p=1134</guid>
		<description><![CDATA[Many consumers simply ignore traditional online banner ads. In the place of banner ads, marketers and advertisers have tried to replace simple banner ads with higher impact and more expensive ads. Some users complain that these higher profile and higher impact ads take away from the content of the site and degrade it&#8217;s overall experience [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deal Between Google And Twitter Focuses On Ads For Twitter Accounts</title>
		<link>http://www.ironpaper.com/current/2010/06/deal-between-google-and-twitter-focuses-on-ads-for-twitter-accounts/</link>
		<comments>http://www.ironpaper.com/current/2010/06/deal-between-google-and-twitter-focuses-on-ads-for-twitter-accounts/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 03:38:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/?p=1027</guid>
		<description><![CDATA[Back in 2009, Google announced a new deal with the hyper-popular, micro-blogging superstar, Twitter. The goal would put tweets inside Google&#8217;s search results. Google is now taking a step further by introducing a new kind of display ad that will allow advertisers attract more followers to their Twitter accounts.  The new ad will take the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Third-Party Ads Closed Off From Twitter&#8217;s Web Development API</title>
		<link>http://www.ironpaper.com/current/2010/05/third-party-ads-closed-off-from-twitters-web-development-api/</link>
		<comments>http://www.ironpaper.com/current/2010/05/third-party-ads-closed-off-from-twitters-web-development-api/#comments</comments>
		<pubDate>Wed, 26 May 2010 02:04:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/2010/05/third-party-ads-closed-off-from-twitters-web-development-api/</guid>
		<description><![CDATA[Twitter announced on it&#8217;s blog that it will not allow third-party advertisers to inject ads between tweets with the Twitter web development API. The company will be updating it&#8217;s terms and conditions to reflect this restriction, which the company says is to produce the best user experience possible. Part of this decision was to preserve [...]]]></description>
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		</item>
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		<title>AdSense Revenue Share Revealed</title>
		<link>http://www.ironpaper.com/current/2010/05/adsense-revenue-share-revealed/</link>
		<comments>http://www.ironpaper.com/current/2010/05/adsense-revenue-share-revealed/#comments</comments>
		<pubDate>Mon, 24 May 2010 23:33:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/?p=1002</guid>
		<description><![CDATA[Google revealed the share of revenue awarded to publishers for the first time ever. The amount paid to publishers who run &#8220;Ads by Google&#8221; ads is 68%. AdSense for search publishers get 51 percent of that revenue. Google says that their higher take on Search ads is due to the &#8221;research and development involved in building [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Has Taken Top Position In Display Ad Publishing</title>
		<link>http://www.ironpaper.com/current/2010/05/facebook-has-taken-top-position-in-display-ad-publishing/</link>
		<comments>http://www.ironpaper.com/current/2010/05/facebook-has-taken-top-position-in-display-ad-publishing/#comments</comments>
		<pubDate>Thu, 13 May 2010 16:34:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/?p=981</guid>
		<description><![CDATA[For the Q1 of 2010, Facebook has become the number one publisher for display ads according to ComScore. Facebook ran 176.3 billion display ads on its website for the first quarter of 2010. This is 16.2% of the display ad market share.Yahoo was second with 131.6 billion display ads. This will certainly increase the attractiveness [...]]]></description>
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		</item>
		<item>
		<title>Microsoft Mobile Ad Deemed Inappropriate Removed</title>
		<link>http://www.ironpaper.com/current/2010/04/microsoft-mobile-ad-deemed-inappropriate-removed/</link>
		<comments>http://www.ironpaper.com/current/2010/04/microsoft-mobile-ad-deemed-inappropriate-removed/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 17:01:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/?p=887</guid>
		<description><![CDATA[An ad for a socially networked cell phone called Kin was removed as many complained that Microsoft was promoting sexting along with it&#8217;s new mobile device. The ad featured a young man who takes a mobile photo of his chest from inside his shirt and forwards it to a young woman. Consumer Reports was one [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter To Have Paid Search Ads</title>
		<link>http://www.ironpaper.com/current/2010/04/twitter-to-have-paid-search-ads/</link>
		<comments>http://www.ironpaper.com/current/2010/04/twitter-to-have-paid-search-ads/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:26:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/2010/04/twitter-to-have-paid-search-ads/</guid>
		<description><![CDATA[There has been a lot of talk about Twitter&#8217;s options for advertising and further monetization. Twitter will be announcing a new program that will place paid search ads within users&#8217; Twitter streams. The program will be called &#8220;Promoted Tweets&#8221; and it more of a non-traditional approach to advertising. The Twitter Blog contains some outline of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bar Code Reinvented For A Digital World&#8211;Microsoft Custom Tags</title>
		<link>http://www.ironpaper.com/current/2010/02/bar-code-reinvented-for-a-digital-world-microsoft-custom-tags/</link>
		<comments>http://www.ironpaper.com/current/2010/02/bar-code-reinvented-for-a-digital-world-microsoft-custom-tags/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 20:05:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/?p=714</guid>
		<description><![CDATA[Microsoft is seeking to reinvent the bar code. In essence, Microsoft seeks to make the bar code more stylish&#8211;allowing businesses to use the area of packaging dedicated to the bar code to appeal to consumers as well as be a content transmission device between businesses. Microsoft Custom Tags will allow graphic artwork to be incorporated [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>BW Points Out A Possible Partnership Between Apple and Microsoft</title>
		<link>http://www.ironpaper.com/current/2010/01/bw-points-out-a-possible-partnership-between-apple-and-microsoft/</link>
		<comments>http://www.ironpaper.com/current/2010/01/bw-points-out-a-possible-partnership-between-apple-and-microsoft/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 22:55:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.ironpaper.com/current/2010/01/bw-points-out-a-possible-partnership-between-apple-and-microsoft/</guid>
		<description><![CDATA[As Google readies it&#8217;s mobile hardware set titled Nexus One for the markets, Apple may be looking to support a less threatening search company. Hell has frozen over. The increasing tensions between Apple and Google, highlighted by the resignation of Eric Schmidt from Apple&#8217;s board, may lead Apple to entrust Microsoft&#8217;s Bing with it&#8217;s search [...]]]></description>
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