Nigeria has once again undergone a rebranding effort. The goal of the re-branding campaign was to attract foreign investment. Critics scoff at the campaign, saying it cannot cover up the very serious problems that would scare away any serious foreign investor.

The campaign slogan “Nigeria, Good People, Great Nation” was spearheaded by Nigeria’s Minister of Information, Dora Akunyili. This slogan will replace Nigeria’s last and unsuccessful campaign “Nigeria, Heart of Africa”. The last rebranding campaign cost Nigeria 5.6 million dollars and critics state that little good came of it. The current campaign will have a budget cap of 1 million public funds and the rest will come from the private sector and individual donors. Some proponents of the campaign believe that it will help build support and energy within the Nigerian community to focus on and solve the country’s problems of lack of infrastructure, focused and effective leadership, and free/fair elections. Proponents say that the campaign helps invest pride and a sense of purpose for Nigerians wishing to get their country back on track.