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    Posts Tagged ‘business’

    Google+ for business is their edge

    Monday, October 24th, 2011

    It appears that Google is readying their new social network, Google+, for business enterprise users. Currently Google+ is not available for Apps users.

    In the Web 2.0 Summit this week in San Francisco, a Google spokesperson acknowledged that their business, cloud suite would soon have Google+ as an option. Also, the company accidentally leaked the most recent design of Gmail, which will be a central part of the Google+ experience.

    Enterprise customers may be a sweet spot for Google with their new social network, as Facebook seems to lack a certain acumen for business customers and the work lives of people–perhaps Google can find a work / life balance that is neither Facebook nor LinkedIn.

    Nintendo Wii to get Hulu plus media content by 2012

    Saturday, October 22nd, 2011

    Nintendo announced that it’s 3DS handheld and Wii console will be able to access Hulu premium content by the end of 2011. This content includes a wealth of streaming television catalog content. Access is a vital issue for all major streaming media services (obviously)–whether Hulu or Netflix. The partnership of audience to content is great for all parties. As Hulu has been struggling with access for nearly every conceivable device, this is a big win for the network–as they make a push for all platforms and devices: phones, tablets and consoles.

    Additionally, Nintendo 3DS continues to evolve as a media and entertainment device, and this step helps to reinforce their brand as a premium entertainment device.

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    ABOUT IRONPAPER:
    Ironpaper is a web strategy company, specializing in web design, website development, branding, online marketing, social media marketing, search engine optimization (SEO), graphic design and web business strategy. Oct: 22nd 2011: Read more on our new page focusing on: PHP web development

    Groupon sinks deeper as it nears IPO

    Monday, October 3rd, 2011

    By Brian Franchell

    Recent highly anticipated IPOs like LinkedIn and Zillow have shown the dire importance of experienced leadership upon the lead up to becoming public. All aspects of the business must be running optimally in order to have the grace of the initial investors and in order to go public with a bang instead of a thump.

    The current string of events have set Groupon far below this mark. For one, Groupon’s number two, Margo Georgiadis, has left the company only to go back into the hands of previous employer Google. The fact that she stayed with the company a mere five months says more than enough. This is enough to cast a dark shadow over the company right before its anticipated IPO, but matters have since only gotten worse for Groupon and its youthful CEO Andrew Mason.
    The Securities and Exchange Commission has ruled that Groupon can only recognize its commissions as revenue and not the gross value of vouchers as it had been doing up to this date. Thus, Groupon has been forced to restate its financial records- putting investors in an increasingly anxious position. As a result, Groupon’s 2011 reported earnings have shrunken by more than half from 1.52 billion initially to about 688 million now.

    In the end, this puts Groupon on a rather weak foundation with investors and an increasingly enfeebled position upon going public. It seems unlikely Groupon would be able to recover its former glory. It looks as if grey skies are ahead for Groupon and its inevitable IPO.

    About.com Restructures After Significant Layoffs

    Friday, September 30th, 2011

    By Brian Franchell

    About.com, best known for its topic guides, how-to-guides and articles from freelance contributors on a wide range of topics, became part of the New York Times family in 2005. After a 17% decline in revenue recently, 15 editors have been laid off in an effort to restructure the company and its mission for the future. For the last two quarters About.com has reported deep losses which have been linked to a change in its dependant relationship with Google.

    More specifically, the algorithm changes instituted by Google last February have lowered the search ranking of ‘low quality’ sites like About.com which are considered to be content farms.  A major contributing factor to this deep loss in total revenues has been a resultant decrease in cost-per-click ad revenue as the lower search ranking has led to fewer visitors coming to the site.

    As a part of this restructuring mission the company will be segmented into four departments including About Editorial and Quality Review, Site Review, Community Tools, and also Guide Operations and Recruitment. It has been stated that this restructuring will allow the Guide Operations team focus on operation efficiencies to put the company in a better position for earning in the future.

    According the the company’s spokesperson, the site consisted of 22 full time and part time positions before the change. In the near future, 10 new full-time positions will be available and those within the 15 who have been laid off will have priority to apply for these new positions. About.com’s director of PR, Kirsten Mason, has stated that these 10 new positions will have more focus on providing support to the Guides and maintaining site quality in general.

    No iPhone 5? Apple Breaking with the Past?

    Thursday, September 29th, 2011

    It’s been confirmed. Apple will be hosting its next iPhone event on October 4 and this time at its Cupertino, California headquarters instead of in San Francisco.  Apple’s new CEO Tim Cooke will take the master of ceremonies ‘reigns’ from outgoing Steve Jobs. It will be at this event that we finally find out for sure whether the world will be getting and iPhone 5 or just a ramped up version of the iPhone 4.

    If the tech world prophets are right, and the iPhone 5 in unveiled on October 4th, then we could be in store for much larger, edge to edge display on the phone along with a thinner body, more prominent home button on top and last but not least a top of the line A5 processor along the lines of that currently in the iPad 2’s.

    Along with this potentially good news, there is a growing rumor that Apple will be breaking from its success in the past to kill its iPod Classic and Shuffle models. In the past Apple has introduced new iPods in September but this hasn’t been the case in 2011. In fact, the October 4th invitation simply states ‘Let’s Talk iPhone.’ More substantially, the people at TUAW have published this rumor citing as their source someone much more prominent than a low level analyst.

    This startling revelation comes as iPod revenue has been steadily declining the last two years and the fact that the iPod series currently accounts for a mere 5% of net quarterly earnings which is half what it was only a year ago.

    Whether the rumors about the iPhone 5 or its ailing ancestors, the iPod classic and shuffle, turn out to be true or not, we are in store for something exciting as Apple seeks to reassure the public it’s still headed in the right direction after Steve Jobs has resigned.

    Chromebooks limited by their proximity to the web

    Saturday, September 3rd, 2011

    Google Chromebooks are great tools, but until recently they required the internet. Without the Internet they are pretty frustrating. Google was determined to change that.

    Now, there are a slew of new tools for Chromebooks that allow offline access to the Google suite of office technology–from Gmail to Google Docs. Gmail Offline is a Chrome Web Store app that provides access to your email while offline. This HTML5-based application is very much a spinoff of the tablet version. Google Calendar and Google Docs allow you to quickly transition from online to offline access. You can access your content, but you cannot yet edit documents in the offline version.

    Chromebooks - notebook by Google

    Mobile Maker Muscles Up

    Thursday, August 4th, 2011

    New Blackberry smart phone - mobile deviceThe Blackberry maker, RIM, saw it’s share of the North American mobile market fall to 12% this second quarter.

     

    RIM is down 33% from a year ago. In the past six months, the company’s shares have lost half their value, and last month they announced plans to cut 2,000 jobs as part of their efforts to reduce costs. The mobile market is beating up Blackberry.

    In a dramatic effort to take it’s powerful rivals, the iPhone and Android systems, RIM has released one of it’s largest product launches to date. It has announced five new smart-phones–two of which are keyboardless similar to the iPhone. All five phones run on a clean version of the Blackberry OS. This product launch is a big bet that it can strengthen it’s share of the European market and stop the bleeding in the US market.

    Blackberry smart phone

     

    Internet Currency, Expanding Web Gaming Potential

    Wednesday, August 3rd, 2011

    Blizzard is perhaps king of web video game development, with some of the most popular internet gaming titles, like World of Warcraft and Diablo.

    Diablo 3 - new internet game - web currencyTheir next launch of Diablo may push the limits of what the video game business can be–by allowing the exchange of digital goods for real-world currency. Diablo III will break the lines between virtual and real video game economies. Until now, gamers have only purchased digital goods for real currency–not having played the role of merchant with real-world money. This will certainly have an impact on the existing shady, black-market sites that deal in virtual goods, which can lead to the expulsion of a player or account–if caught. Also, we can expect the IRS to take a serious interest in gaming with the investment of real-world dollars.

    Three Things Social Media Can’t Do

    Tuesday, August 2nd, 2011

    Social media is a powerful tool for businesses.  From small businesses to major corporations, at least some virtue of social networking is undoubtedly integrated into their marketing strategy.  But there are some things to keep in mind when looking into making an investment into the social media approach.

    First, because so many businesses use social media, it does not inherently put any company ahead of the curve in budding technology and word-of-mouth marketing.  Having a social media presence on Facebook and Twitter has to be part of an integrated approach.

    Second, part of the appeal of the social media tools for businesses is that they are free to join and use.  The cost lies in amount of time invested in updates, organization, and maintenance.  Cultivating 10,000 followers on your Twitter feed takes time and maintenance.  Time equals money.

    Lastly, social media can’t be used to improve the quality of products and services.  However, businesses can use social media as a way to get customers and customers-to-be excited about the what they offer.  Keep in mind, the platform to criticize and give negative feedback is also available which may or may not injure the consumer base.  Ultimately, social media can’t speak for the products and services; they speak for themselves.

    Google strong performance in Q2 and Google Plus Users Top 10 Million

    Sunday, July 17th, 2011

    Google’s second quarter earnings were a striking reversal from it’s weaker quarter one report. This strong Q2 report surpassed investor expectations.  As part of the report, Google boasted 10 million Google+ users sharing about 1 billion items a day on the brand-new social network.

    Google’s new and emerging products are non-monetized products, but the company emphasized that their importance must not be overlooked as they represent “huge new business” for Google over time.

    Google Stats for Q2:

    • 10 million Google Plus users
    • 1 billion items a day are being shared on Google Plus
    • 160 million Chrome users
    • 550,000 Android devices are being activated a day, with 160 million overall users
    • +1 Button is being served 2.3 billion times a day
    • $9.03 billion in gross revenue, up 32% from last year
    • $6.23 billion in revenue from Google-owned sites