eyeIcon

Current Insights

 

Tags: , , , ,

How to generate leads online

For many companies, trade shows and cold calling no longer suffice to drive the right leads and sales opportunities in a scalable way. Here are some tips for how to generate leads online. (1) Define...

rightArrow

Tags: , , , , , ,

5 Demand Generation Tips for Attracting OEM Leads

Over 90% of B2B buyers begin their research on Google – HubSpot The key to successfully marketing to original equipment manufacturers (OEMs) is to speak their language and meet them where they are....

rightArrow

Tags: , , , , , ,

Marketing to MVNOs: B2B Lead Generation Tips for Communication Service Companies

According to Ovum, MVNO global subscriber base is projected to reach 185 million by 2015, and with this growth, MVNOs will race to add features, partnerships and add-ons to their service to win this...

rightArrow

Tags: , , , , , , ,

5 Ways to Use Inbound Marketing for SaaS Startups

Inbound marketing is about attracting qualified leads to your SaaS startup by creating content designed specifically for your target market. It’s a strategy that focuses on being helpful and relevant...

rightArrow

Tags: ,

Integrating New Marketing Practices - Europe vs North America

The misconception that European marketers are at least 12-18 months behind the North Americans when it comes to integrating new marketing practices can be put to rest. In the recently released 2014...

rightArrow

Tags:

Digital Media Consumption Habits of the Affluent

A new report from eMarketer looked at the correlation between the US affluent population and digital media consumption. “Affluent,” in this case, indicates a household income of $100,000 or more....

rightArrow

Tags: ,

Facebook Ad Spending Now Greater on Mobile Than Desktop

Once again, Facebook proves that it can hold its own in the mobile world. New data from Nanigans found that ad spending for Facebook on the mobile plane in Q1 2014 surpassed the spending for desktop...

rightArrow

Tags: , ,

The 2014 Holiday Season and Top Social Media Marketing Trends

Despite Halloween barely just around the corner, the holiday season will quickly amp up after the calendar changes to November. Marketers will need to begin their planning for holiday strategies if...

rightArrow

Tags: , ,

Facebook Is Go-To Social Media Platform for LGBTQ Community [study]

For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88...

rightArrow

Tags: , , ,

Coupon usage in digital marketing

The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin