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    Posts Tagged ‘internet’

    Web economy in G20 countries will nearly double by 2016

    Friday, January 27th, 2012

    According to a report and article by the Boston Consulting Group, G20 countries will see the value of the web economy rapidly grow in the next few years. Currently, the web economy is valued roughly at $2.3 trillion. By 2016, the value of the web economy is predicted to grow to 4.2 trillion–nearly doubling from what it is today.

    One of the driving factors for this rapid growth will be that by 2016, nearly half of the world will be web users. The growth of web users will be 1.9 billion in 2010 to a projected 3 billion web users in 2016.

    The rise of the emerging markets, the popularity of mobile devices, especially smart phones, and the growth of social media are also compounding the economic impact of the Internet. Boston Consulting Group, Davos, Switzerland, January 27, 2012

    In the next five years, businesses will be fundamentally transformed by the Internet, and it’s growth will be global and pervasive.

    Top 10% of mobile users are using 90% of the bandwidth

    Saturday, January 7th, 2012

    The NYTimes explored a recent study by a mobile advisement company, Arieso, and explained that the “mobile airwaves are being divided in a lopsided manner.”

    According the the studies by Arieso, ten percent of the world’s mobile users are consuming about 90% of the bandwidth. As you drill into the mobile data further, about 1 percent of consumers generating half of all mobile web traffic. The survey by  Arieso also found that 64% of the biggest web users were armed with a laptop, a third were sporting a smartphone and 3% possessed an iPad.

    Web designers most hated browser is almost a thing of the past

    Saturday, January 7th, 2012

    For years, Internet Explorer 6 has been the butt of many jokes. To Econsultancy, a UK-based marketing association, “IE6 may be the worst web browser ever created.”

    The browser has been chided by web designers and developers for it’s complete lack of web standards and it’s blatant security issues.

    Now, that web browser, which was the default portal to the Internet for the majority of Windows XP users, is clearly and nearly almost dead–with market share below 1% in the most important Internet market. Microsoft, itself, has created a website to help accelerate the demise of IE6. The IE6 Countdown site was launched last March. Besides the US catching up to Austria, Poland, Sweden, Denmark, Finland and Norway as having the browser used by less than 1%, a new fleet of countries will be joining these celebrated ranks. In Czech Republic, Mexico, Ukraine, Portugal and the Philippines, IE6 will soon seen less than 1% usage as well.

    It will be a great moment when IT professionals and web developers can stop fussing over that pain-in-the-ass browser and focus their time on building better and more exciting applications.

    Bing and Yahoo are tied for two in search

    Sunday, December 18th, 2011

    It has been about two and a half years since Microsoft launched it’s new search engine, Bing. Now that search engine has caught up with Google’s previously only competitor, Yahoo. Since, Bing’s launch, it has only seen growth.

    search engine ranking for position two

    According to a recent report by ComScore, Bing seems to be increasing its market share in November to an even 15 percent, while Yahoo’s dropped to 15.1 percent.

    Google currently holds 65.4 percent of the market for “explicit” search measurement. The report also does not show mobile web activity either.

    Last year, comScore measured Google’s market share at 66.2 percent–it seems that the Yahoo marketshare has been divided by Google and Bing.

    .

    Cyber Monday gives eCommerce websites their own sales holiday

    Monday, November 28th, 2011

    online salesCyber Monday is an artificial shopping holiday designed to give the eCommerce market a boost in sales similar to that of Black Friday. Last year was the first time that Cyber Monday was the largest shopping day for online sales. Cyber Monday of 2010 was extremely exciting for eCommerce websites as online sales reached 1 billion dollars (according to ComScore).

    The pseudo-holiday has been great for under dog eCommerce, flash-sale websites and other online retail websites.  And, certainly, the pairing of Black Friday to be followed immediately by Cyber Monday has been a fantastic indicator of the ebb and flow of the economy at large.

    If Black Friday is an economic indicator by any approximate measure, then things may truly be looking up for the US economy. Online sales this Friday soared to $816 million online, which is 26% more than last year. For instance, PayPal, an online payment processor, witnessed online payment volume going up 19 percent over the year before.

    Credit: Cyber Monday was dreamed up in 2005 by Shop.org.

    Mobile tablet market, get ready to rock

    Thursday, November 10th, 2011

    Kindle Fire mobile tablet salesThe tablet market has been dominated by Apple. No other company has been able to get close to the iPad’s numbers.

    Amazon may be able to put a scratch in Apple’s armor with the new Kindle Fire. We are not talking about a sea change, but according to a new survey, the Kindle Fire could become a real contender in the mobile tablet market. The ChangeWave survey was comprised of 2,600 consumers, of which 5% of the participants revealed that they had pre-ordered the new Kindle Fire. The iPad shared a similar story when it emerged on-scene. A similar market survey showed that 4% of consumers had a high intention to buy.

    The new survey also showed that many iPad buyers had delayed their as a result of the Kindle Fire release–about 26% of those surveyed.

    Certainly, the fate of the iPad cannot be judged from a small survey, but the interest and intent to buy would certainly point out that Kindle Fire could stir things up in the mobile tablet market. And, Amazon’s ultra-low price point of $199 may be a concern for some percentage of Apple’s tablet domain.

    XML encryption may have weakness exposing API data

    Sunday, October 23rd, 2011

    Researchers have recently proven that a vulnerability in XML Encryption provides a chance for attackers to gain access to sensitive information in API applications. XML Encryption is used in securing data shared between Web services by many businesses and web applications.  Researchers from the Ruhr University of Bochum (RUB) in Germany have created an attack method that would expose data that was assumed to be secure using DES (Data Encryption Standard) or the AES (Advanced Encryption Standard) in CBC (cipher block chaining) mode.

    SOURCE: 10/19/2011 – rub.de -  http://aktuell.ruhr-uni-bochum.de/pm2011/pm00330.html.de

    Paid Discovery campaigns become nimble and smart for advertisers

    Sunday, October 23rd, 2011

    StumbleUpon paid advertisingPaid Discovery campaigns on StumbleUpon just became a whole lot smarter. The social bookmarking application just introduced a new feature called “interest optimization” to help advertisers target the right audience with their paid advertising campaigns. Until now, advertisers on StumbleUpon had to manually select interest categories, which make a big impact on how your campaign performs. StumbleUpon’s audience is segmented according to interest.

    The new functionality “interest optimization” will optimize your initial selection to match your campaign with other relevant categories after the campaign has launched. An advertiser, if they prefer, can strictly limit the campaign only to their own selected categories by turning off “interest optimization.” The new functionality is not forced upon advertisers.

    How popular will QR codes be for malware developers?

    Saturday, October 22nd, 2011

    QR codes are being popularized by companies all around the world, yet studies suggest that consumer usage isn’t so hot. According to a study by Toluna Quick, only 31% of UK users and consumers knew what QR codes were. Also in that study, only 19% of consumers actually scanned a QR code on their mobile device. A similar study by Simpson Carpenter revealed that only 11% of consumers actually used QR codes. Also, according to a survey by eConsultancy.com, only 64% of consumers have an idea of what a QR code is used for.

    Despite these numbers, companies are forging ahead with the use of QR codes, which will certainly expand their popularity through exposure. There is another hurdle in the way of QR codes popularization. As they become more popular, they could easily be used as a vector of attack against consumers or to further the spread and infection of malware programs. According to the International Business Times, in an article QR Codes May Contain Malware, Kaspersky Lab has discovered the first known incident of QR code tampering. The incident occurred in Russia in Sept 2011, where  mobile internet users were tricked into believing they were downloading a new Android app called Jimm, but the application instead caused the phones to send numerous SMS codes to a premium rate number (similar to 900 numbers) that charged for each message–about $6 for each text.

    New ad formats power mobile web marketing for search

    Wednesday, October 19th, 2011

    Mobile phone ad fomatsNew ad formats can be found in Google’s Adwords arsenal. Mobile is increasingly becoming a greater platform for marketing with clear ROI. The new advertising formats through Adwords will only further the cause of mobile.

    The new ad formats in Google will use location proximity as a scoring factor for mobile users. Google now says that 40% of mobile queries are related to location. Microsoft places an even higher percentage–53%. Click-to-call is turning mobile focused ads into a clear and measurable system, allowing advertisers to justify mobile-specific campaigns easier.

    New ad formats from Google include:

    • Custom Search Ads for apps
    • Click-to-call ads
    • Click to Download ads
    • Mobile App Extensions
    • Circulars