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    Posts Tagged ‘publishing’

    Suggested Ad Units gave line item approval process to advertisers

    Sunday, December 11th, 2011

    The latest update to the web advertising platform, DoubleClick for Publishers (DFP) API, introduces SuggestedAdUnitService, which simplifies the process of getting and approving capable ad spaces on your website (but no corresponding ad units in DFP). The new feature will return ad spaces that receive 10 or more requests as suggested ad units, which can then be approved with the API action performSuggestedAdUnitAction.  These capabilities require a premium account and require enabling in the user interface.

    Google gave the example of a publisher or blog owner creating new tags for articles and posts within their website, and then approving the units based on the number of impressions, once the article picks up steam and gains better traffic. Essentially this feature gives you line item targeting while having the ad spots in place and ready to go.

    Before patch, a work-around for Win32k TrueType font parsing engine

    Saturday, November 5th, 2011

    Microsoft has issued a work-around for the attack against the Win32k TrueType font parsing engine, which is an advanced piece of malicious software still undergoing analysis by researchers.

    As Microsoft builds a patch for the vulnerability, they have issued a temporary work-around to “blunt” attacks against the Win32k TrueType font parsing engine–Duqu attacks. This attack can be delivered by a malicious Microsoft Word document, which could easily be sent as an email attachment or distributed by a website download.

    Microsoft’s workarounds are a few lines of code that run at an administrative command prompt. But, by running the code, it would cause some  applications that rely on embedded font technology to not run correctly or display properly.

    The workarounds apply to Microsoft’s XP, Vista and 7 operating systems as well as to various Windows Server products.

    New Apple patent for mobile devices prevents unauthorized recording a concert

    Sunday, June 5th, 2011

    Apple has patented a procedure of using infrared technologies that can help the music and film industry to prevent the unauthorized recording of a concert or show.

    The patent describes an invisible infrared sensor embedded into a mobile iOS device with a built-in camera that would respond to another (on-stage) signal that would prevent the recording. The patent explains that this technology could be used in museums or other venues that contain copy-righted material.

    Apple technology - patent

    Google to e-localize the mobile news

    Friday, May 13th, 2011

    Google is adding a feature called “News near you,” which highlights news articles from your local area. The new feature works with Google’s mobile version of News for the U.S. English edition. Local-news has already been introduced to the regular Google News since back in 2008–and the program was expanded across the world.

    In order to activate the tool, users will be asked to share their location. Google scrapes the web and discerns news footage using location clues algorithmically.

    As more users read the news on their mobile devices, location seems to be a greater interest. The New York Times points out that newspapers have struggled to adequately offer and recognize the need making the news personally and individually relevant to readers (Google Adds News Near You, May 13, 2011). The combination of mobile and ultra-localization may increase the relevancy of news for readers.

    Google personalizes the news

    Sunday, April 24th, 2011

    Google has added two new features that helps to personalize it’s news engine for users.

    Receiving Personalized News

    • “News for you” – This personalization feature allows for recommendation functionality to present news items that are related to content the user previously clicked on
    • “Recommended Sections” – Also a recommendation engine that uses the viewing history, but this time it recommends new topics/categories for the user to add to their personalized news homepage

    Disabling Personalized News
    You can disable the persoanlization features for Google News by:

    • Using the “Standard US Edition” of Google News which is a link at the bottom of the news homepage
    • Or, deleting your web history and logging out of your Google Account

    Web news not fit to print

    Sunday, December 5th, 2010

    Google News has been reviewing it’s inclusion criteria for websites listed as sources. Already the search king has dropped a number of websites from it’s online news listings.  The exact number of websites has not been released. The overt concern here has been a marked increased in spam and low-quality sites. At times, these spammy sites have even appeared quite prominently within the Google News listings.

    Negative press such as the CNET article on how some websites haved “gamed” the system to achieve prominence within Google News and the more recent DecorMyEyes have caused Google to further refine it’s listing standards. At times, an example being the DecorMyEyes, Google will go in an “manually” demote a site that it views as spammy or low quality. “We periodically review news sources, particularly following user complaints, to ensure Google News offers a high quality experience for our users”  (Source: The Google News Team). Google also provides content, design and technical guidelines for web designers and publishers to help provide a measure of transparency to the process. ( Page: http://www.google.com/support/webmasters/bin/answer.py?answer=35769#3.)

    Hey, why is no one talking anymore about blogging?

    Monday, September 27th, 2010

    A NYTimes article, Blogging Is Alive and Well, Says Report, describes how just a few years ago articles on blogging were all the rage. It seemed like everyone was discussing blogging from business news to tech journals. That interest has seemed to fade towards other things–certainly Facebook and Twitter have picked up steam. See the Google Trends graph below on Facebook’s explosive growth in online search query volume and media mentions since 2007.

    Well, according to a new report by eMarketer, The Continued Rise of Blogging, more than half of web users will read blogs this year. Blog readership and blogging is still going strong. From marketing purposes to corporate communications to hobbyists wanting to share their passions, blogging is a robust occupation.

    The eMarketer report has a number of encouraging stats about blogging. For example, about 12% of U.S. Internet users update a blog at least once a month. Additionally, approximately 60% of US  internet users will be reading blogs by the year 2014.

    Google Sites and Docs Get Loaded With New Goodies

    Saturday, August 21st, 2010

    This week Google Sites and Documents were updated with a host of new exciting functionality. New tools include horizontal navigation, global footers, and quick links.

    The horizontal navigation allows users to add horizontal type navigation to Google Sites. This can work for both footers and headers as a site-wide navigation element.

    Quick links allows for opening Google Docs on a site.

    For Google Docs, there are also a number of new features:

    • New page sizes
    • URLs will automatically be linked
    • Spell check has been added to spreadsheets

    Blogetery.com closed by server after FBI investigation

    Monday, July 19th, 2010

    Blogetery.com was a blog service to more than 70,000 blog websites. Recently, the service was terminated by it’s web host (BurstNET) Burst.net following an investigation by the FBI after it was learned that bomb-making instructions and an al-Qaeda “hit list” had been posted using Blogetery services.

    BurstNET Technologies, Inc stated that it terminated service to Blogetery after reviewing the content in question and a “history of previous abuse,” which violated the web hosting company’s TOS.

    NYTimes Is Top Web News Site According To Comscore

    Wednesday, June 16th, 2010

    The NY Times ranked as the top news website according to comScore’s report of the top U.S. online newspaper groups. The NY Time readership for the web category was 32 million and 719 million webpages viewed.

    The report also demonstrated that 123 million Americans had visited newspaper websites in May 2010. This represents 57% of the total US internet population.

    The Tribune Newspapers ranked in the second place for viewership with an audience of 24.8 million.

    All of the top three news companies have been seriously focusing on SEO and organic search engine rankings, which should account for a significant portion of their web traffic and audience attraction to breaking stories.