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Posts Tagged ‘seo’

Google News Launches Fast Flip

Monday, January 11th, 2010

Fast Flip is a horizontal scrolling tool that was recently added to Google News. This tool allows a user to scroll through visual thumbnails of source news websites and quick filter the options based on a set of predefined criteria such as “Most viewed,” “recent,” or top search interests such as “Glenn Beck” or “fishing.”

The tool was designed to allow users to read the news stories online in the way they would in print–providing a related visual experience.

Fast Flip was introduced to the Google Labs back in September (2009) and appeared to be based on technology very similar to Searchme or Viewzi.

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Facebook Prime Time Identified In Study

Thursday, September 10th, 2009

The “prime time” of Facebook has been identified in a study by marketing firm Virtue based on 200 million fan impressions on Facebook pages. Such findings are extremely relevant to social marketing firms that use such media for PR, traffic building, customer relationship development, SEM, and market penetration.

The study identified Monday, Tuesday and Wednesday as the best days for social engagement on Facebook. The research reveals that Facebook users click on links in fan pages 10% of the time on Tuesdays and Wednesdays, and 9% of the time on Mondays. Other days of the performed less well.

Facebook social marketing chart

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New Google Tool To Predict Economic Indicators Using Search Volume

Monday, September 7th, 2009

Google Finance has a new feature that displays search volume as it relates to economic sectors, using Google Trends as an engine. One goal of this tool would be to predict economic indicators using search volume data. Google Domestic Trends is available for download.

The tool contains 23 indexes: Advertising & marketing, Air travel, Auto buyers, Auto financing, Automotive, Banking & personal finance, Business, Computers & electronics, Construction, Credit & lending, Durable goods, Finance & insurance, Furniture, Industries, Investing, Jobs, Luxury goods, Mortgage, Real estate, Rental, Retail trade, Travel, and Unemployment. Each index value is baselined at 1.0 on January 1, 2004 and is calculated and displayed on the Google Finance charts as a 7-day moving average.

Web based Software Finance System For Predicting Economic Indicators

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Outsell Inc Predicts 65 Billion Shift In Spending Away From Traditional Advertising in 2009

Wednesday, July 22nd, 2009

Outsell Inc. predicts that companies will shift a collective 65 billion dollars away from traditional advertising to internal web based methods, such as company website improvements and online marketing efforts. In an interview with Forbes Magazine, Anthea Stratigos the owner of Outsell Inc., explained that 65 billion even in an age of trillion dollar bailouts is a huge figure. To put it in perspective, Anthea Stratigos explained that the total combined TV and cable advertising revenue is 66 billion dollars for 2009. Page content, Web analytics, search engine optimization and web design will be the destination target of this shift away from traditional forms of advertising.

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“Author” property enabled on Google News

Tuesday, June 23rd, 2009

Google News now allows you to sort news by the property: author. By typing in a search query “author:” followed by the name of the author that you are searching for will bring up author specific news articles. This property field was also added to the advanced search page as a new field.

Side note: Currently Google News crawls over 25,000 news sources from around the world.

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Twitter, a cybercriminal’s perch?

Tuesday, June 9th, 2009

There has been a recent increase in the use of trending topics on Twitter as a way to infect users with malware. This malware campaign uses automatically generated Twitter accounts to post links to sites that infect the visitor’s computer with malware. The fake accounts use trend topics to advertise their posts and reach other users. TinyURL links hide the source URL, perhaps compounded with redirection methods. The latest attack campaigns did not use a static list of cautionary keywords. Although this type of malicious activity is not new to Twitter, the concern here is that such campaigns are increasing in frequency and becoming harder to detect due to an expanded range of topics and keyword choices.

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Facebook Threat To Google Is Growing

Wednesday, March 11th, 2009

From December 2007 to December 2008, social networking website have expanded their user base by 13 percent, according to Comscore. Facebook showed an exceptional performance increase–in that period, Facebook experienced a 57 percent gain. Part of Facebook’s strength (in the eyes of the advertising and SEO community) is their “word of mouth” referral style that provides a huge traffic boost for sites like PerezHilton.com and Cafemom.com.

Ultimately, Facebook and other social sites like Twitter are emerging as a serious threat to Google and algorithmic-based search engines.

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