social media


Digital Media Consumption Habits of the Affluent

A new report from eMarketer looked at the correlation between the US affluent population and digital media consumption. “Affluent,” in this case, indicates a household income of $100,000 or more. They generated data by studying weekly time spent online by …

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Facebook Ad Spending Now Greater on Mobile Than Desktop

Once again, Facebook proves that it can hold its own in the mobile world. New data from Nanigans found that ad spending for Facebook on the mobile plane in Q1 2014 surpassed the spending for desktop ads. Advertisers are continuing …

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The 2014 Holiday Season and Top Social Media Marketing Trends

Despite Halloween barely just around the corner, the holiday season will quickly amp up after the calendar changes to November. Marketers will need to begin their planning for holiday strategies if they haven’t already. For example: Cyber Monday. Looking at …

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Facebook Is Go-To Social Media Platform for LGBTQ Community [study]

For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88 percent of lesbian and bisexual female internet users …

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80% of US Adults Receive Breaking News from Digital Sources

A study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August 2014, saw 164 million unique visitors to …

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Americans to Spend Nearly $80 Per Person Online this Halloween

The first of October has already come and gone, and Halloween is fast approaching. Any thoughts that adults purchasing Halloween items online would be too old to participate in the holiday should be banished, as this year adult internet users …

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Facebook Still a Major Player in the Social Media World

With all the new social media platforms popping up, one might think that Facebook’s popularity would begin its decline. This is just not the care, according to 2013’s numbers. When looking at Facebook’s active user base, it was found that …

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Fortune 500 Blogging Down for the First Time since 2008

The University of Massachusetts Dartmouth Center for Marketing Research has recently found that blogging among Fortune 500 companies has dropped for the first time in seven years. As it is currently, 31 percent of Fortune 500 companies have corporate blogs. …

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Using Real Time Digital Marketing For B2B

New data from Econsultancy’s B2B Real-Time Marketing Report suggests that marketing has become far more reactionary and much less planned. Digital marketers have had to conform their businesses (and sometimes, their personal lives) to accommodate the “real-time” marketing strategies that …

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How long do people spend online every day?

A study by GlobalWebIndex has found that internet users spend an average of 6.09 hours on online media a day. The survey consisted of internet users from the ages of 16 to 64 and discovered that, of those 6.09 hours, …

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Social Media Post-Click Behavior

A new report recently released from Shareaholic helped answer the question of what can be expected of post-click behavior linked to a social media post. Shareaholic examined pages per visit, average visit duration and the bounce rate for the top eight social …

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More Time Spent on Media than Sleeping [study]

Ofcom recently released a report about the communications market focusing on how we, the public, consume media. The study covered nearly 2,000 adults and 800 children and found that teenagers are the most ‘tech-savvy.’ In fact, the study goes so far …

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Brands See Large Revenue Growth Thanks to Pinterest

A recent study by analytics and marketing solutions provider Piquora states that Pinterest had a heavy hand in increasing their customers’ e-commerce revenue. Their stats show that referral traffic from Pinterest from January to June of this year was responsible …

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B2Bs, Not Just B2Cs, Should Adopt Real-Time Marketing Practices

Many businesses have embraced digital marketing and social media marketing, but what if simply having a presence on the web is no longer enough? That’s what a new study from Monetate and Econsultancy proclaims. Real-time marketing has done exceedingly well …

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70% of Indian Population Has Active Mobile Subscriptions [study]

Countries outside of North America have grown considerably in terms of mobile network connections and in joining social media platforms. One such country is India. Out of the 1.2 billion people who inhabit the country, 234 million of them – …

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Twitter Garners Two-Thirds of Social Media Mentions

Brands with Twitter accounts may not realize how important their presence on that social media platform may be. As it stands, two-thirds of public brand mentions on social media occur on Twitter. The stats come from Mention, who analyzed one …

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Music Streaming Services Continually Growing in Popularity

Streaming services, even if it’s just an awareness of them, are at an all-time high in terms of consumer demand. Even in 2013, audio streaming services in the US grew 32 percent, as listeners streamed 118 billion music units. It …

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Digital Marketing and the World Cup 2014

While many people both online and off have different opinions regarding the World Cup currently being held in Brazil, there is no doubt that the event will be regarded as one of the biggest social media events in history. Below …

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Social Media Interaction, Not Just Presence, Important for Brands

Having a social media presence on multiple platforms may not be enough for brands anymore. Social media has turned the expectation of customer service into an instant need for many users. And when brands do not meet that instant need, …

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52% of Online Adults Use Two or More Social Media Platforms

IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each social platform, as well as the different types of …

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