By Q3 2011, Google will unveil new business tools for Google+ that will be much more sophisticated and contain better reporting and analytics features.
Some businesses that decide not to wait may suffer, because the data from personal profiles will not be able to be ported over to the business profile accounts. This fate will resemble the Facebook problem of having a “business profile” that was created using a personal FB account–it simply lacks the features that a business would need. Google’s initial goal was to focus Google+ on consumers and discourage commercial, non-individual entities from participating. Of course, part of this rational is to build an experience that caters to the individual user, whom would serve as the base of the program. That is probably the reason why Google enterprise and Apps accounts are prohibited from Google+ currently. Only personal accounts are allowed.
Twitter and Facebook have both struggled with the issue of fake identities and imposture accounts. Large followings can be had by creating the account of another person’s or company’s identity and garnering a following that doesn’t really “belong” to you. Now that Google Plus is a few days old, it seems that they have also adopted this problem–a problem inherent (so far) to large, popular social networking websites.
Although Google is not incorporating Facebook Like activity into their search results, Bing has taken that step to introduce Facebook Like data to it’s pages. Some question whether Google can even get the Like data even though it does have a partnership deal with Facebook, allowing it to use the social data.