Youtube is working hard to invade your living room and become your TV. Quality video content is the next big thing with Youtube, which has recently launched a new product called Youtube Leanback. Leanback is essentially a made-for-TV version of YouTube. More recently, the company mentioned that they will be trying to sponsor higher quality video (television-ish) content.

As part of this shift in strategy, the company has launched a campaign dubbed YouTube Partner Grants, which represents an investment of five million dollars to find YouTube partners from small production companies and studios that need the money to build Youtube’s upcoming product offering.

Youtube will also be supporting a new high-end digital video format called 4K, which has a horizontal resolution of about 4000 pixels. For example, some of the best video cameras available, like the RED One system, shoot in 4K. The funding that Youtube will provide these smaller video agencies will help them purchase better equipment and hire new team members to produce the content for this new video platform.