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    Posts Tagged ‘video’

    Amazon, beyond commerce, goes into content

    Sunday, November 21st, 2010

    Google has always claimed that “content is king.” For search engines, content and links pointing to content is a recipe for success for organic search. For the newspaper industry, moving their content online was not only important, but determined the longevity of even the largest players. From video to music, the internet is a giant land of content, where anyone from a part-time blogger to the largest news agencies compete for the same audience. People spend their time online, reading and ( very importantly ) producing, creating and sharing.

    Now Amazon has decided to diversify further and become a content producer as well. Amazon has recently launched Amazon Studios, a website that enables users upload sample movies and scripts and with the help of some community tools users can evaluate and edit the submitted work. Amazon will then bring winning scripts and samples before major studios like Warner Bros with the goal of producing feature films that begin with community submissions starting on the website. Users of the website are encouraged to submit anything from a raw script to a fully produced film in the hopes of going big-time.

    A half a billion views for promoted videos on Youtube

    Friday, October 29th, 2010

    Youtube’s new program, Promoted Videos, reached a big milestone: a half a billion views. The basic premise to the program is simple. Advertisers paid to have their content show up on the homepage or in search result pages on the Youtube website. This program has also had it’s growth fueled by a roll-up with Adsense ad units, getting catapulted beyond the US market, and by Youtube’s Video Targeting Tool.

    This new product will greatly help the search company, which has operated Youtube largely at a loss. The company sees some light on the horizon with Youtube possible turning a profit in 2010.

    Firefox to sport audio and video recording in open formats

    Thursday, October 28th, 2010

    A new Firefox add-on, Rainbow, will make it easy for web designers to record audio and video right in their browser. The audio and video formats created would be in open formats (Theora for video and Vorbis for audio in an Ogg container)–accessible in DOM using HTML5 APIs.

    The initial version will be built for Mac, but Windows and Linux versions are high on the agenda. Streaming video feeds is also a top priority for the project.

    HTML5 Dominating Flash

    Wednesday, October 27th, 2010

    The NYTimes writes, in an article Apple Has Already Won the Flash-HTML5 War, that Apple has already won the war against Flash–paving the way for the HTML5 technology.

    According to research by MeFeedia, the web standards & Apple duo are winning in the war for online video delivery systems. The HTML5 player now accounts for 54 percent of all video viewed online currently.

    Many video sites and technologies currently use both HTML5 and Flash (Vimeo is one example). Such systems auto-detect the device type and display the appropriate format.

    The NYTimes article credits the iPad as driving the nail in the coffin for Flash–as more people gravitate to that “magical” device for entertainment consumption.

    Adobe’s HTML5 Video Player

    Saturday, October 23rd, 2010

    Adobe has released an embeddable HTML5 video player, as an alternate to it’s Flash video player format.  The player can also revert to a Flash video player if the user accessing the video does not have an HTML5 enabled device (like the iPhone or some versions of Internet Explorer).  The Adobe HTML5 video player is both cross browser and suitable to multiple platforms like the extremely popular iPhones and iPads.

    It should be noted that Adobe’s new video player is not the first HTML 5 video player that contains the HTML5-with-Flash-fallback method.  Vimeo’s new player for example also has the functionality.

    Website Video Is Hot Hot Hot When It’s Instant

    Monday, July 12th, 2010

    Netflix year-over-year website traffic has surged 46% in June as a result of it’s Watch Instantly functionality. Netflix customers seem to crave the Watch Instantly streaming service and the ability to watch video on a broad range of devices from iPads to desktops.

    The fact that this new service has proven to be a hot commodity may change Netflix previous core business model built on DVD rentals.

    Besides iPads, there is a growing market of new web-ready devices that can sport internet video such as Xbox 360, PlayStation 3, or HDTVs.

    Hulu and Hulu Plus does seem to be a strong competitor of Netflix, but such competition may simply drive more innovation into the web streaming video arena.

    Youtube’s Ploy To Steal Your TV

    Sunday, July 11th, 2010

    Youtube is working hard to invade your living room and become your TV. Quality video content is the next big thing with Youtube, which has recently launched a new product called Youtube Leanback. Leanback is essentially a made-for-TV version of YouTube. More recently, the company mentioned that they will be trying to sponsor higher quality video (television-ish) content.

    As part of this shift in strategy, the company has launched a campaign dubbed YouTube Partner Grants, which represents an investment of five million dollars to find YouTube partners from small production companies and studios that need the money to build Youtube’s upcoming product offering.

    Youtube will also be supporting a new high-end digital video format called 4K, which has a horizontal resolution of about 4000 pixels. For example, some of the best video cameras available, like the RED One system, shoot in 4K. The funding that Youtube will provide these smaller video agencies will help them purchase better equipment and hire new team members to produce the content for this new video platform.

    New HTML5 Mobile Site By Youtube

    Thursday, July 8th, 2010

    Youtube launched a new and upgraded mobile video website written in HTML5: m.youtube.com. The new website sports a couple of new features, including high-quality video playback in the browser using HTML5. Of course, you will need a browser that supports the HTML 5 <video> tag. Devices from Apple: iPhones, iPads and Android phones all support the HTML5 mark-up.

    When you would click on a video in the old mobile Youtube site, you would be taken outside of the site and redirected to the player app for Youtube in order to watch the video. Now, you can watch videos right from the browser without the redirect.

    Where Does HTML5 Not Beat Flash?

    Wednesday, June 30th, 2010

    Youtube posted a strong argument in favor of Flash that will certainly weigh in on what we have dubbed the war against Flash.   In the official Youtube blog, the company outlined the argument for the Flash and the HTML5 <video> tag comparison and stated reasons for Flash to remain dominant for the near future.

    Youtube stated that they have “very exicted” about the HTML 5 movement and, with it, the emerging web standards. However, they feel that Flash will be critical to the distribution of video content over the web.

    Some of the reasons for Youtube’s reliance on Flash include:

    • Flash chops down on the number of formats that YouTube needs to encode.
    • Flash allows  Robust video streaming: “fine control over buffering and dynamic quality control”
    • Flash offers video content protection
    • Encapsulation and embedding … sending extra data with your video
    • Fullscreen video
    • Microphone & camera access

    Source: JUNE 29, 2010,  http://apiblog.youtube.com/2010/06/flash-and-html5-tag.html

    Online Video Editor Through Browser

    Wednesday, June 16th, 2010

    Youtube has offered a simple but very significant feature to help with social sharing of video through it’s website. Online video editing will be available through the web browser from the Youtube website.

    This basic video editing system is not intended to compete with Final Cut Pro or other professional video editing software or pro-oriented web software. The software just gives basic functionality like trimming videos as well as combining a few videos into a single composite cut.

    Video editing on the cloud will certainly be a hot item for consumers–especially if the video editing tools are well designed and user friendly.