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    Posts Tagged ‘web’

    Google closes a number of web services to focus on core

    Sunday, January 22nd, 2012

    In a recent blog post, Renewing old resolutions for the new year, Google announced the closing of a number of publicly available services and tools. The search giant has been on a killing rampage with the goal of removing under-performing and peripheral businesses from it’s portfolio.

    Examples of the recently killed Google programs include:

    • Buzz social network
    • Google Labs
    • Google Health

    We are pretty saddened at one of the now-doomed services, Picnik, an online photo editing toolset. Picnik is possibly the best-known of the services that  Google is killing. The craziest part is that Google purchased the company less than a year ago–in March 2010. Most likely, Google will be incorporating photo editing tools into it’s core products, and perhaps even recycling the Picnik technology.

    Other tools that will be phased out, rolled-up or merged:

    • Google Message Continuity (GMC)
    • Google Sky Map
    • Needlebase
    • Social Graph API
    • Urchin: This online web analytics product became the foundation for Google Analytics

    eCommerce shopping for 2011 holiday season hits $37.2 billion

    Saturday, January 7th, 2012

    By mid December of 2011, the US saw six of the largest eCommerce spending days during the holiday season. The holiday season of November and December in 2011 proved to be one of the largest ever. Online retailers saw a 15% increase from the prior year.

    • eCommerce shopping for the 2011 holiday season hit $37.2 billion

    Of the holiday season, the single biggest day was Cyber Monday with $1.25bn in spending. The holiday season was a landmark one for eCommerce spending in the US. The Internet is gaining in appeal for retail shopping because of it’s convenience, selection and lower prices. Shopping tools such as deals and discounts (available through digital channels) have helped to spawn such growth. Free shipping has also grown in appeal. Over half of transactions this season, provided free shipping as a way to drive online sales.

    Bing and Yahoo are tied for two in search

    Sunday, December 18th, 2011

    It has been about two and a half years since Microsoft launched it’s new search engine, Bing. Now that search engine has caught up with Google’s previously only competitor, Yahoo. Since, Bing’s launch, it has only seen growth.

    search engine ranking for position two

    According to a recent report by ComScore, Bing seems to be increasing its market share in November to an even 15 percent, while Yahoo’s dropped to 15.1 percent.

    Google currently holds 65.4 percent of the market for “explicit” search measurement. The report also does not show mobile web activity either.

    Last year, comScore measured Google’s market share at 66.2 percent–it seems that the Yahoo marketshare has been divided by Google and Bing.

    .

    Coupon-based web advertising now on Facebook

    Sunday, December 18th, 2011

    web advertising couponFacebook has begun trials of coupon-based advertising, which allows for a new way of targeting fans. The coupons can be posted on a brand’s Facebook Page wall and also appear on a user’s homepage feed as clickable ads.

    If a user clicks on the ad, the action triggers a post to their wall and sends an email to provide details of the promotional offer, which also gives the user an opportunity to share the offer with their friends.

    This new advertising product is a study by Facebook to remain contemporary with other deal advertising efforts of social sites, local sites and deal websites.  The goal is certainly an attempt to take market share away from Groupon and LivingSocial, as well as hedge off contenders such as Google before the search giant can firmly sink it’s teeth in the market using Plus.

    Record levels of web video usage in October

    Monday, November 28th, 2011

    October was a big month for Youtube. Online video viewership was at an all time high for the social video website. Youtube set a new record of 20 billion views for a single month. Basically that is a little less than 50% of all videos watched in the US. The video website is averaging more than 7 hours of video watching per user during the month–the highest engagement of all websites, whether Facebook or Hulu.

    video metrics for online engagement for october 2011

    Top 10 Video Content Properties by Unique Viewers

    Source: ComScore Video Metrix, November 28, 2011
    Note: A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams).

    Cyber Monday gives eCommerce websites their own sales holiday

    Monday, November 28th, 2011

    online salesCyber Monday is an artificial shopping holiday designed to give the eCommerce market a boost in sales similar to that of Black Friday. Last year was the first time that Cyber Monday was the largest shopping day for online sales. Cyber Monday of 2010 was extremely exciting for eCommerce websites as online sales reached 1 billion dollars (according to ComScore).

    The pseudo-holiday has been great for under dog eCommerce, flash-sale websites and other online retail websites.  And, certainly, the pairing of Black Friday to be followed immediately by Cyber Monday has been a fantastic indicator of the ebb and flow of the economy at large.

    If Black Friday is an economic indicator by any approximate measure, then things may truly be looking up for the US economy. Online sales this Friday soared to $816 million online, which is 26% more than last year. For instance, PayPal, an online payment processor, witnessed online payment volume going up 19 percent over the year before.

    Credit: Cyber Monday was dreamed up in 2005 by Shop.org.

    To the death of Flash? Group dedicated to ending Flash web development

    Monday, November 21st, 2011

    Flash logoA group called Occupy Flash is trying to bring Flash to it’s end with expediency. Even though Adobe has severely crippled Flash’s potential with it’s recent decision to end work and support for mobile Flash. The web development platform was certainly doomed at that point, but outdated technologies have a way of lingering on within the web, which is why a group of passionate developers have created a campaign to kill Flash development.

    Why is Flash obsolete?

    Flash has been pitted against a more contemporary web development technology HTML5 and has lost the war. Apple has certainly championed the battle by refusing to support Flash on it’s ground-breaking mobile platform–the iPhone OS. Many web and mobile developers have criticized the Flash platform for it’s instability, inefficiency, and security short-comings. Yet, it’s rival, HTML5, has encapsulated many of the capabilities that used to define Flash for development online.

    The removal of Flash in no way signifies the downfall of Adobe as an Internet leader. Adobe has also begun to embrace HTML5. Additionally, it’s investments in content management, analytics and creative software still places Adobe in a true leadership position for online advancement.

    Encrypted Google searches may obscure some referrer data in web analytics

    Friday, October 21st, 2011

    Web analytics for SEO website trafficGoogle will begin using SSL encryption for search queries when users are logged in to their Google accounts. This will have an impact on SEO and marketing analytics, as those encrypted searches will be obscured as website traffic referrers. The new encryption of search query information will be a default setting for logged-in users going forward. Google’s goal is to protect the search data, which is increasingly personalized and revealing about it’s users’ interests and behaviors.

    The encrypted searches will only occur on Google.com and not on affilate search applications. In order for the encryption to occur by default, a user must be logged-in. Google lead engineer, Matt Cutts, believes that this default behavior will only take place for a single digit percentage of searches. If he is correct, there will still be a large amount of web referrer traffic data to “play” with, but certainly website SEO agencies and marketing practitioners won’t be happy at this loss of vital performance data.

    Some companies, external to Google, have argued with Matt Cutt’s estimate of a single digit percentage of affected searches. Nevertheless, the data protection is good for users, as concerns over data protection only grow in an increasingly web-centric world. Google seems to be learning from the mistakes and lack of concern that Facebook bestows on it’s users and community, which some believe will be Facebook’s undoing.

    Understanding how people use websites evolves with data visualization

    Wednesday, October 19th, 2011

    One of the great benefits of web-based marketing and advertising is a business or organization’s ability to understand the ad’s performance or measure ROI. Even small businesses can utilize web analytics to gain tremendous insights into their audience and their online presence.

    web data visualization graphic for web designers and website owners

    Google is seeking to help push analytics to new heights. A new system called “Flow Visualization” can track the path users take when navigating through website. The flow visualization features will come bundled into Google Analytics, a free analytics tool.  The new features will help website owners and web designers better understand how people interact with their properties online. The new tools will help designers see in a graphical way what visitors do on the site.

    Such capabilities will allow marketers and designer to use such insights to improve usability, optimize content and navigation and improve all calls-to-action. The features will also allow for easily “seeing” how visitor segments perform on the website–or which segments have a higher abandonment rate using a graphic flow illustration. The interactive map components will help designers make better decisions as they study the data from a new vantage point, as well as communicate their perceptions to clients and project stake holders.

    Groupon sinks deeper as it nears IPO

    Monday, October 3rd, 2011

    By Brian Franchell

    Recent highly anticipated IPOs like LinkedIn and Zillow have shown the dire importance of experienced leadership upon the lead up to becoming public. All aspects of the business must be running optimally in order to have the grace of the initial investors and in order to go public with a bang instead of a thump.

    The current string of events have set Groupon far below this mark. For one, Groupon’s number two, Margo Georgiadis, has left the company only to go back into the hands of previous employer Google. The fact that she stayed with the company a mere five months says more than enough. This is enough to cast a dark shadow over the company right before its anticipated IPO, but matters have since only gotten worse for Groupon and its youthful CEO Andrew Mason.
    The Securities and Exchange Commission has ruled that Groupon can only recognize its commissions as revenue and not the gross value of vouchers as it had been doing up to this date. Thus, Groupon has been forced to restate its financial records- putting investors in an increasingly anxious position. As a result, Groupon’s 2011 reported earnings have shrunken by more than half from 1.52 billion initially to about 688 million now.

    In the end, this puts Groupon on a rather weak foundation with investors and an increasingly enfeebled position upon going public. It seems unlikely Groupon would be able to recover its former glory. It looks as if grey skies are ahead for Groupon and its inevitable IPO.