Design is the act of creating winning engagements
Branding and Strategic Purpose
Design is the philosophy of communication and a vehicle for dialogue. Design is both an action of business and an act of art--mutually informing one another. When describing design, we try to take a higher level view of the discipline to explain the potential benefits of good design in our culture. Whereas design for business can have a serious, practical and tangible effect on the success of a business, we also do not want to limit our conversation about design strictly to these terms. The activity of design can serve as a relational tool for discovering critical purpose of any organization, and this topic will resurface at times in our writing.
Design, to Ironpaper, is an excercize in branding and strategic purpose. The output of design should engage and inform an audience of an organization's spirit and identity. We call this approach: strategic design. Whether the design output is large-scale signage, print distributables or a web based interface this strategic purpose is the key that unlocks the right solution.
What makes us tick?
We love meeting new businesses and discovering ways to make them better. Design is our passion, as is learning, discovering and improving our methods. As you browse our site, you will perhaps notice that our service offering includes many disciplines, which can be unusual for a design company. Yes, we admit it...we are unusual. From SEO to web programming, from online network marketing to video, from strategic online business development to file management software, we build solutions that build a whole business. Our approach is holistic, and as a result our process in design is better informed and targeted.
We are not afraid of technology:
Design and technology: happily married
On the web, there is a plethora of constantly changing, new technologies available to improve user experience. We are not of the belief system that just because a technology exists that it should be used. However, many of these technologies, whether open source frameworks, AJAX controls and handlers, interface widgets and the like can sometimes make a dramatic effect in improving usability and user experience. Often times when clients hire a web design company or a web development / programming company there is a big disconnect between the programming team and the design team. At the juncture of this disconnect is where ideas and potential successes can fall through the cracks. Integration is a buzz word at Ironpaper. We integrate: ideas with practicallity, goals with methods, innovation with experience, and design with technology.
Site and Page Design Validation with W3C: Markup Validation Service
Clean and correct code syntax can be very helpful for simplifying maintenance of a website, communicating quality assurance and for SEO growth. For clients who wish to adhere to strict or transitional syntax - HTML, XHTML, CSS or other - or clean markup validation, we can produce such results if requested while executing design concepts without having to sacrifice "look and feel". By developing a web page with such guidelines it will allow for a formal validation using an SGML or XML Parser at validator.w3.org.
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