Strategic Design, Consulting and Business Development
© 2007 Ironpaper Design.
Performance Driven Solutions: How to drive traffic to your business and create winning engagements
Strategy is the glue that binds our solutions, whether it be design, development, marketing, search engine optimization or business development. We believe any one solution should integrate and enhance the whole of your business campaign as well as feed results to your targeted goals. We work with our clients in a dedicated manner to build a performance focused, cohesive "whole".
Strategic Guidance
Many businesses that run with mostly offline processes find difficulty relating to the web. The web is often portrayed
with the allure of mystery similar to that of the wild west shortly following the Louisiana Purchase. The web offers new opportunities for businesses to advance, expand their reach and access new markets. In essence,the web has expanded our collective ability to communicate and learn.
It is becoming the backbone of information within the age of information. We have found our consulting practice to be vital
for emerging businesses. Our approach is practical yet intuitive + responsive yet based in experience. Much of our consulting practice
involves a sit down approach and the desire to internalize your business DNA before formulating a method. In terms of time commitment, we try to
keep this open...it is for you to decide. Many companies wish for only a one time or temporary meeting scenerio, whereas others hope for long term
and studied partnership--we do both.
We provide consulting for strategy:
- During the planning stage of design/development/marketing projects
- to design companies that are engaging in projects that require web development or marketing services
- to web development, programmers or IT/Technology companies that need design or marketing services as part of a project
- to marketing companies that need tools, planning, or deliverables as part of a project
- to inhouse teams that are in the process of planning or conceptualizing a planned project
- during any audit or review stage of a project
Performance on the web
Decisions about direction to market, network, and advertising online can be tricky to make without guidance or adequate information. We seek to close the information
gap for businesses trying to gain better results on the web. New business owners and veteran web managers both can use consultation and an improved informational base. We track online performance, provide feedback and develop strategy for a cross pollinated approach to marketing and business development.
We Build Solutions That Fit Your Business
Small, Medium, and Large Businesses
Ironpaper takes a holistic approach to online business development and design. Our skills and knowledge is applicable to businesses
across many industries and sizes. We discovery niches within industries, as well as, apply universal methods to help businesses growth. Our design aesthetic
is adaptive and content focused. Our approach changes with each project and is based on the needs, desires, and requirements of the individual project and
goals of that project. Do to our broad client base, Ironpaper has the ability to approach new projects with both experience and innovation.
Analysis and Discovery: A Plan for Online Growth
Data, Traffic, Keyword and Positioning Analysis
An essential part of online marketing and SEO is understanding the competitive environment in which the site or business will compete. We will solicite and gather data on the client site and develop a functional understanding of competing sites and their advertising / networking methods. From this data we will initiate our strategic planning.
Consulting and Strategy
Ironpaper will help you build and refine your business strategy. Make use of
Ironpaper's specialized knowledge and a tactical approach to online business
or building a solid customer base. Our consulting services can be tailored to
large businesses and even small start-ups. We provide information, tools, reports,
services and consultation for specialized topics or with company wide perspective.
Our consulting services can cover any of the topics listed within our services
page.
Effectiveness Coaching
Ironpaper will coach you or your team on tactical approaches to your business.
The subjects for coaching may be campaign effectiveness, web marketing for
target audiences, cost-cutting marketing/advertising approaches, branding
and brand development strategies, or visual presentation.
Start-up Guidance
Domain name (URL) planning and acquisition, brand name development, target market discovery, online marketing approach, business process strategy and tools and competitive analysis are just some of the ways that we help our clients develop and sharpen their business strategy. With start-up and small businesses, there are often a lot of questions about the many nuances of planning for success.
Visibility: SEO, Advertising, and Media Buying
Online visibility is often a core issue for web businesses. An SEO campaign is a good starting point. Some SEO efforts won't bare fruit for
some time, so it is often necessary to initiate your web campaign with paid results from pay-per-click ads, paid placement on related category sites, submission to directories, social networks, paid ad spots, viral campaigns, and much more. At an early stage, it is important to enure that your site content is geared for your visitors. A long term plan is an essential step for a web business, and a long-term plan (depending on your business type) should include an SEO counter part. As part of our strategic services, we help businesses find the right placement in paid venues and develop a long-term plan for content, viral ads, networking, SEO, and advertising.
Design Audit and Rapid Re-design Strategy
Design is a vehicle for communication and loyalty building. Ironpaper can audit
your current design and strip away the ineffective design elements. Ironpaper
will make each design element purposeful and cohesive, resulting in a presentation
composite that provides a solid brand experience. A website audit can comprise a strategic analysis
of current tools, functionality, and business approach(es) online. Fulfillment can be in the form
of paper reports, sit-down consulting, presentations and proposals, or system development.
Design and strategic purpose
Business Development Services for the Web:
Online Marketing
Ironpaper has helped numerous organizations achieve profound results with scoring
high on search engines such as Google. Many of our clients have become number
one in very elite search rankings directly because of our actions and strategies.
We use tried and true approaches to build long-term results. Our strategy and
actions adapt to each of the new Google updates. We provide media buying services
for online marketing such as paid placement advertising and incoming link placement.
For larger run ad campaigns we will provide market data, reports, environment and venue studies
as well as creation of the media or ads to be placed. Technology advancement can be key to
a successful marketing program. We build technological solutions or integrate third party solutions
for optimal performance. A few examples of basic or common marketing tools are: newsletter templates
and newsletter mailing system with data reporting, optimization of mission critical areas of a site and calls to action,
donation or support modules, campaign or message testing devices to measure the effects of campaigns within
your active user group.
Additionally, we provide coaching
and workshops for further assistance with long-term growth.
Read more about Search Engine Marketing and Optimization >>
Search Engine Optimization and Marketing Training
We work we many individuals and teams to teach principals and concepts of search engine optimization.
Our mission will be to enable your team to conduct a more successful marketing approach based on the core
assests of your business. We can walk less experience users through the basics of networking, content analysis,
site analysis, and practical approaches to online marketing and pagerank growth. More experience users may study approaches that
deal directly with the success of specific markets and new, innovative approaches to network development and marketing.
Take a look at a project in detail
View generalized statistics on common search trends: 2004 - 2008
Branding and Narrative Creation
Branding is the symbolic embodiment of all the information connected to a company.
The act of branding can be the art of communicating an identity and aura about
an organization or product, guiding and controlling the accumulation of user
experiences regarding your company, guiding public perception, and information
that displays, presents, or reveals the identity of your organization. Brand
development is vital to the success of your business, and in each activity that
you perform to enhance your business, branding needs to be a vital concern.
Information Architecture - IA
Information Architecture is essential for the development of large scale
web projects. System mapping, planning and re-design will allow current web networks
to perform better. Information Architecture allows for clear and systematized communication
with dev. teams and business rules. Screen design can be preceeded by a logical analysis of layout,
function, usability, and process flows. Many existing websites that have grown organically may suffer problems of usability.
Such problems can hurt user response and thus the bottom line. An example scenario could be that the existing website may have broken links,
pages that are crammed with outdated or misplaced information or a site that is not organized to meet user expectations.
By re-designing the information architecture of your network or website, business goals can be realized, products can emphasized,
traffic can be more clearly guided towards the right transactions. This is the process of building efficient systems that map to your business needs
and customer desires.
Content Development
Ironpaper will develop content for your business campaign. Captivate your users
and build search engine ranking while positioning your brand with content developed
for that purpose. Content development can take diverse forms, such as traditional
copy writing or new media formats such as photo slide shows, video, or podcasting with
audio. Content development is an essential practice for businesses wishes to
improve their online user retention, drive and increase sales, set SEO based
marketing goals or clarify your brand's message.
Video production as engagement content >>
Social Networking Engagement
For content publishers and SEO professionals, the social networking world is an important cornerstone for visibility online. Social networking is not just for teenagers. Professionals in business can use social networking to meet players in their industry, have open dialogue, demonstrate authority within a choosen field or put to market ideas and content. The core concept behind social networking is sharing...sharing ideas, information or building new connections within the world. The marketing side of social networking is very real and powerful. We build solutions for both the distribution of content within social networks, the active marketing of content and pages, content development to expand performance within social networks and traffic analysis and growth to critical pages. To engage in social networking for the purpose of marketing your organization is an excercise in the refinement of the way you engage your audience....it can give you a more direct connection to your audience as a measure of effectiveness.