Nonprofit marketing statistics for 2014

Nonprofit marketing statistics focusing on fundraising, online marketing, content and social media, and other key nonprofit facts for 2014.

Highlights from the 2014 Nonprofit Communications Trends Report:

Top nonprofit communication goals for 2014: acquiring new donors, engaging community, general brand awareness

From the Content Marketing Institute’s  Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, reflecting a sample of  1,714 respondents:

52% of nonprofit professionals who have a documented content strategy rate themselves highly in terms of effectiveness; only 14% of those without a documented strategy rate themselves highly.

69% of the most effective nonprofit professionals are creating more content than they did one year ago, compared with 55% of their least effective peers.

Content marketing for nonprofit organizations

From the 50 Fascinating Nonprofit Statistics by Steve MacLaughlin:

1,409,430 is the number of tax-exempt nonprofit organizations in the United States

From the Content Marketing Institute:

64% of nonprofit professionals believe enewsletters are an effective content marketing tactic.

Again, from the 2014 Nonprofit Communications Trends Report:

Lack of time, money, clear strategy top list of challenges for nonprofit communicators in 2014.

From nonprofitmarketingguide.com:

Large nonprofits more likely to prioritize brand awareness and thought leadership than smaller ones

From Business Insider:

68% of Instagram’s users are women. 

From the Content Marketing Institute:

Nonprofits with the most effective content marketing campaigns use an average of five social media platforms.

Content marketing and inbound marketing by tactic for nonprofits

70% of nonprofits outsource design services for their content marketing. 70% of nonprofits outsource web design to an agency.

92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.

Nonprofit marketing statistics for 2014
SOURCES:

  1. 2014 Nonprofit Communications Trends Report, http://www.nonprofitmarketingguide.com/resources/2014-nonprofit-communications-trends-report/
  2. Content Marketing Institute’s  Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America – http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
  3. From the 50 Fascinating Nonprofit Statistics by Steve MacLaughlin – http://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics/
  4. Business Insider – Social Media Demographics: The Surprising Identity Of Each Major Social Network, http://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9



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