B2B sales


How to Improve a Blog’s Conversion Rate

Building a cadence of publishing with a company blog is only half the battle. Writing and posting quality content is important, but getting people to see the content and then convert is even more critical to a blog’s success. This …

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How to Improve Lead Nurturing Results (The Basics)

Some 42% of marketers told DemandGen they’d been practicing lead nurturing for more than two years. Nevertheless, there’s a lot of room for improvement. Savvy marketers are always on the lookout for best practices. Here are some tips on how …

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5 B2B Content Marketing Stats that Tell What Buyers Really Think

Based on a Statista report, “Content marketing in the U.S.,” B2B and B2C marketers may not know exactly what their buyers are thinking. The company interviewed both marketers and consumers to put together this report dissecting content marketing trends in …

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How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more difficult task than B2C marketing, which needs to get in front …

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Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …

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SEO for Technology Companies – Best Practices and Practical Tips

Search engine optimization is important for every B2B company. However, SEO for technology companies is especially crucial, because in the tech market, you’re competing against many companies who also have a strong online presence. Your leads are tech-savvy, and in …

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How to Generate Leads for Software Development Projects

To generate leads for software development projects, you must go all-in on a lead generation and conversion strategy. Your ideal customers are searching for solutions online, so you need to be ready with a digital strategy that compels them. It is …

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Essential Advice for Your Manufacturing Marketing Strategy

For industrial companies trying to break into a digital market, there are plenty of opportunities for your manufacturing marketing strategy: lead generation, customer conversion, and brand awareness. However: According to the CMI, only 1% of manufacturing marketing teams rate their marketing …

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4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like marketing automation, analytics platforms, and digital advertising — your …

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How to Create a Marketing Strategy for Information Technology Services

The IT services marketer must become a knowledgeable tech expert. And a marketing strategy for information technology services requires you to understand why your prospects value your solution, too. So, to create an effective plan, marketers must align with sales and product insights to meet …

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15 Important Manufacturing Marketing Trends and Statistics

Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may …

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15 Digital Marketing Trends for B2B Technology Companies

As technology trends advance each year, redefining buyers’ expectations, so do digital marketing trends for B2B technology companies. So how can tech software, product, and service companies reach buyers with cutting-edge digital marketing trends? Technology marketing executives in the SaaS, IT, and …

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How to Create a High-Ranking Technology Content Marketing Strategy

In the B2B space, you need technology content marketing to attract leads, convert customers, and win over advocates digitally. It’s important to stand out as a thought leader, and you probably want your content to help your website rank in major …

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Inbound vs. Outbound: Statistics That Make a Difference

While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound. But first, what is the difference? Outbound Marketing includes tactics such as ads, direct mails, trade …

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7 Benefits of Workflow Automation on Your Lead Nurturing ROI

Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of your equation. But most importantly, automation can increase your …

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How to Use Marketing Data for B2B Company Growth

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier …

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What is a Good Conversion Rate? A Guide for B2B Marketers

Often times, enterprises try to answer the question, What is a good conversion rate? without any context. When establishing conversion rates, context is everything. A lack of context can actually do harm to a marketing team, because it causes teams …

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20+ Content Marketing Statistics, and What They Mean for You

Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a …

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Marketing Your B2B Technology Company? You Need These Tools

As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in tools for important B2B marketing functions: like …

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How to Choose a Digital Marketing Agency That Will Drive Results

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …

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B2B Lead Generation: How to Set Measurable Goals

An important part of any lead generation strategy is setting and meeting goals. Lead generation tactics not based on goals cannot result in measurable success. Consequently, marketers may not know whether or not to repeat certain actions. 68% of B2B …

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LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront,” says LinkedIn. 50% …

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3 B2B Marketing Tips to Help You Understand Your Prospects

It’s important for all businesses to understand their prospects, but this is especially true for B2B companies. These three B2B marketing tips can help you speak your prospects’ language and create relevant brand touch points. Why is prospect research especially important for …

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How to Define Buyer Lifecycle Stages

Phrases such as “buyer’s journey” and “customer lifecycle” are recurring buzzwords in marketing today. Yet how many marketers know how to clearly define buyer lifecycle stages? According to B2B Marketing Research, 68% of marketers have not defined their funnel. Defining …

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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)

According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic.  But which website metrics are these SMEs monitoring — and do they really indicate sales growth? To tackle this question, we’ll cover …

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Inbound Sales: A Complete Guide for CMOs

The sales process is changing dramatically, and to keep up, CMOs should now take an active role in major inbound sales functions. In fact, companies with a strong sales and marketing alignment achieve 20% annual growth rate, according to Kapost (referencing an Aberdeen …

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HubSpot Funnel: Why It’s Important for B2B Success

HubSpot is a powerful marketing technology. Yet many marketers who pour resources into the marketing tool don’t set up a HubSpot funnel to convert contacts into customers. According to Econsultancy’s Conversion Rate Optimization Report, for every $92 spent acquiring customers, only …

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How to Match Content to Buyer’s Journey Stage

Content is the key for today’s lead generation: According to Curata, 74.2% of companies indicate that content marketing increases both lead quality and quantity. But at the same time, a surprising 87% of B2B marketers struggle to produce content that they find …

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Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the …

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Best Practices for Colocation Marketing and Sales Generation

Colocation companies use efficiency and adaptability to meet the needs of their customers. These attributes need to be communicated alongside other distinct value points for colocation inbound marketing, lead generation, and sales generation efforts. Understanding The Colocation Market Small, mid-sized …

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