demand generation


How to Choose a Digital Marketing Agency That Will Drive Results

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …

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3 B2B Marketing Tips to Help You Understand Your Prospects

It’s important for all businesses to understand their prospects, but this is especially true for B2B companies. These three B2B marketing tips can help you speak your prospects’ language and create relevant brand touch points. Why is prospect research especially important for …

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HubSpot Workflows: How to Improve Your Lead Nurturing Campaigns

HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we’ll show you the best ways to improve your lead nurturing …

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How to Define Buyer Lifecycle Stages

Phrases such as “buyer’s journey” and “customer lifecycle” are recurring buzzwords in marketing today. Yet how many marketers know how to clearly define buyer lifecycle stages? According to B2B Marketing Research, 68% of marketers have not defined their funnel. Defining …

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Inbound Sales: A Complete Guide for CMOs

The sales process is changing dramatically, and to keep up, CMOs should now take an active role in major inbound sales functions. In fact, companies with a strong sales and marketing alignment achieve 20% annual growth rate, according to Kapost (referencing an Aberdeen …

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HubSpot Funnel: Why It’s Important for B2B Success

HubSpot is a powerful marketing technology. Yet many marketers who pour resources into the marketing tool don’t set up a HubSpot funnel to convert contacts into customers. According to Econsultancy’s Conversion Rate Optimization Report, for every $92 spent acquiring customers, only …

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6 Email Strategies for Nonprofit Success

In a previous post, we covered the many reasons why online fundraising is effective. Now, let’s continue with the best email strategies for nonprofit campaigns. With a solid foundation of email marketing, your nonprofit organization can do a better job at reaching supporters and driving …

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How to Match Content to Buyer’s Journey Stage

Content is the key for today’s lead generation: According to Curata, 74.2% of companies indicate that content marketing increases both lead quality and quantity. But at the same time, a surprising 87% of B2B marketers struggle to produce content that they find …

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Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the …

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Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search …

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Best Data Analytics Practices for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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Tips for making marketing teams more agile

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to …

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The Digital Landscape is Changing How we Market and Sell

The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape …

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Banner Advertising Stats and Trends for 2017

Banner ads on websites or in apps continue to generate significant revenue. In fact, banner ad revenue is expected to grow at 7% compound annual growth rate (CAGR). The segment, already US $19,554 million in the 2016, is expected to …

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Why Inbound Marketing Matters

Buyers today have more power to do their own research and search alternatives before even interacting with a salesperson. This is exactly why inbound marketing matters. With a focus on attracting, informing, converting and nurturing prospects, inbound marketing meets customers …

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Forecasting the Cloud Computing Market [Report]

In 2015, the global cloud systems management software market had a value of $2.8 billion. Forecasting the cloud computing market makes the future look even more promising, per a recently released Cisco report. Cloud Computing Market Growth More businesses today …

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Lead generation tips for IT service companies

Judging by Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 – 99 workers) or even micro-sized establishments.  Yet, the demands for differentiation, marketing effectiveness, and sales are increasing and forcing IT service companies …

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Search Advertising Trends and Stats

At a cumulative US$76.6 billion, the US, China and Europe cover 84% of the global search advertising market. Here are more search advertising trends and stats digital marketers need to know. Search Advertising Stats The pace of search advertising revenue growth …

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Top Nonprofit Digital Trends

Nonprofits today are turning to inbound marketing’s collaborative approach to campaign strategy and data focus to boost advocacy and increase donations. Examining top nonprofit digital trends provides insight into the strategies working best online. After all, despite the average American household …

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming …

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Facebook Marketing Stats and Trends

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook …

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Content Marketing for Manufacturers — Report

Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies. Content marketing …

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Top Social Media Advertising Trends

Globally social media advertising accounts for 13% of today’s digital ad market at about $26.4 billion US. Defining Social Media Advertising Social media advertising leverages the network newsfeed to raise awareness, prompt action or sell products or services. Ads in …

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6 Benefits of Microsites

Marketers understand the value of focusing on specific campaign goals. A microsite represents one more way to do this effectively. For many brands, their primary website represents a political hurdle where frequent updates, marketing experiments and timely updates present a challenge for …

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Small Business Marketing Trends

Small business owners juggle many jobs in keeping their businesses afloat. One of these is often marketing. A review of small business marketing trends indicates nearly half (47 percent) of small businesses take a Do-It-Yourself approach to marketing. The State …

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B2B Marketing Statistics and Trends

B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It’s predicted to grow annually through 2018. Digital in particular will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B …

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Startup Marketing Plan Essentials

Inbound marketing works well for startups for many reasons: lower customer acquisition costs compared to traditional advertising, wider audience reach, shortened sales cycle and more. Grow a startup business and edge out the competition with these inbound essentials for a …

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How to increase lead generation with a focused call-to-action (CTA)

Whether the phenomenon is deemed the choice paradox or analysis paralysis, most people have experienced an inability to decide when confronted with too many options. Marketers aim to appeal to an audience, by educating and delighting. This doesn’t mean piling …

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How to make SEO-friendly blog articles

Organic search can be a powerful driver of leads.  For many inbound marketers, search engine optimization (SEO) is a vital channel for lead generation, brand visibility and sales nurturing–and blogs can play a significant role in driving search efforts. In thinking about …

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