demand generation


6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the success of your website, to lead generation, …

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5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …

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How to Get $10,000 in a Google AdWords Grant for Your Nonprofit

As a nonprofit, exposure to a wide audience is huge. But that can be costly and time consuming. Little known to many nonprofits, there’s an opportunity to shine online: a $10,000 monthly Google AdWords grant. Using this AdWords grant, nonprofits can …

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5 Major Considerations for Your IoT Marketing Strategy

According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020. Marketers in technology marketing face an exciting opportunity. We can help create …

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Technology Statistics for 2017 (And How They Impact B2B Marketing)

Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017 (Walker Sands). …

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20+ Content Marketing Statistics, and What They Mean for You

Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a …

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9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

Giving back is growing, much to the delight of nonprofits. It’s more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase 3.6% in 2017 and by 3.8% in …

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How to Create a Successful Nonprofit Marketing Plan (In 8 Steps)

  Only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. You want to grow your nonprofit base online, and you know the digital space is important to energize donors. Still, …

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How to Choose a Digital Marketing Agency That Will Drive Results

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …

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3 B2B Marketing Tips to Help You Understand Your Prospects

It’s important for all businesses to understand their prospects, but this is especially true for B2B companies. These three B2B marketing tips can help you speak your prospects’ language and create relevant brand touch points. Why is prospect research especially important for …

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4 Ways HubSpot Workflows Will Nurture Your Leads Better

HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we’ll show you the best ways to improve your lead nurturing …

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How to Define Buyer Lifecycle Stages

Phrases such as “buyer’s journey” and “customer lifecycle” are recurring buzzwords in marketing today. Yet how many marketers know how to clearly define buyer lifecycle stages? According to B2B Marketing Research, 68% of marketers have not defined their funnel. Defining …

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Inbound Sales: A Complete Guide for CMOs

The sales process is changing dramatically, and to keep up, CMOs should now take an active role in major inbound sales functions. In fact, companies with a strong sales and marketing alignment achieve 20% annual growth rate, according to Kapost (referencing an Aberdeen …

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HubSpot Funnel: Why It’s Important for B2B Success

HubSpot is a powerful marketing technology. Yet many marketers who pour resources into the marketing tool don’t set up a HubSpot funnel to convert contacts into customers. According to Econsultancy’s Conversion Rate Optimization Report, for every $92 spent acquiring customers, only …

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6 Email Strategies for Nonprofit Success

In a previous post, we covered the many reasons why online fundraising is effective. Now, let’s continue with the best email strategies for nonprofit campaigns. With a solid foundation of email marketing, your nonprofit organization can do a better job at reaching supporters and driving …

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How to Match Content to Buyer’s Journey Stage

Content is the key for today’s lead generation: According to Curata, 74.2% of companies indicate that content marketing increases both lead quality and quantity. But at the same time, a surprising 87% of B2B marketers struggle to produce content that they find …

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Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the …

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Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search …

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Best Data Analytics Practices for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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Tips for making marketing teams more agile

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to …

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The Digital Landscape is Changing How we Market and Sell

The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape …

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Banner Advertising Stats and Trends for 2017

Banner ads on websites or in apps continue to generate significant revenue. In fact, banner ad revenue is expected to grow at 7% compound annual growth rate (CAGR). The segment, already US $19,554 million in the 2016, is expected to …

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Why Inbound Marketing Matters

Buyers today have more power to do their own research and search alternatives before even interacting with a salesperson. This is exactly why inbound marketing matters. With a focus on attracting, informing, converting and nurturing prospects, inbound marketing meets customers …

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Forecasting the Cloud Computing Market [Report]

In 2015, the global cloud systems management software market had a value of $2.8 billion. Forecasting the cloud computing market makes the future look even more promising, per a recently released Cisco report. Cloud Computing Market Growth More businesses today …

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Lead generation tips for IT service companies

Judging by Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 – 99 workers) or even micro-sized establishments.  Yet, the demands for differentiation, marketing effectiveness, and sales are increasing and forcing IT service companies …

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Search Advertising Trends and Stats

At a cumulative US$76.6 billion, the US, China and Europe cover 84% of the global search advertising market. Here are more search advertising trends and stats digital marketers need to know. Search Advertising Stats The pace of search advertising revenue growth …

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Top Nonprofit Digital Trends

Nonprofits today are turning to inbound marketing’s collaborative approach to campaign strategy and data focus to boost advocacy and increase donations. Examining top nonprofit digital trends provides insight into the strategies working best online. After all, despite the average American household …

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming …

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Facebook Marketing Stats and Trends

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook …

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