digital marketing


Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …

Tagged , , , , , , , , , , , ,

Blog Strategy for Technology Companies, From SEO to CTAs

Blogging is an excellent way for technology companies to generate traffic, increase leads, and showcase industry expertise. And a blog strategy for technology companies pays off. According to Hubspot: Companies that published 16+ blog posts per month got almost 3.5X …

Tagged , , , , , , ,

How to Generate Leads for Software Development Projects

To generate leads for software development projects, you must go all-in on a lead generation and conversion strategy. Your ideal customers are searching for solutions online, so you need to be ready with a digital strategy that compels them. It is …

Tagged , , , , , , , , , , , ,

5 IT Website Design Best Practices for More Leads

When marketing for IT companies, it’s important to move beyond a static “brochure” website — that is, putting company information at the forefront. Instead, you must provide value from the buyer’s perspective in order to generate B2B leads online. By following IT website design best …

Tagged , , , , ,

Essential Advice for Your Manufacturing Marketing Strategy

For industrial companies trying to break into a digital market, there are plenty of opportunities for your manufacturing marketing strategy: lead generation, customer conversion, and brand awareness. However: According to the CMI, only 1% of manufacturing marketing teams rate their marketing …

Tagged , , , , , , ,

7 Crucial Metrics to Measure in a Digital Marketing Audit

Is your website measurably driving B2B lead generation, increasing sales opportunities, and deepening engagement with your target prospects? If not, when was the last time you conducted a digital marketing audit? It’s critical to assess web performance and identify your strengths, weaknesses, and opportunities. …

Tagged , , , , , , , , , , , , ,

4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like marketing automation, analytics platforms, and digital advertising — your …

Tagged , , , , , , , , , , , , ,

How to Create a Marketing Strategy for Information Technology Services

The IT services marketer must become a knowledgeable tech expert. And a marketing strategy for information technology services requires you to understand why your prospects value your solution, too. So, to create an effective plan, marketers must align with sales and product insights to meet …

Tagged , , , , , , , , ,

15 Important Manufacturing Marketing Trends and Statistics

Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may …

Tagged , , , , , ,

15 Digital Marketing Trends for B2B Technology Companies

As technology trends advance each year, redefining buyers’ expectations, so do digital marketing trends for B2B technology companies. So how can tech software, product, and service companies reach buyers with cutting-edge digital marketing trends? Technology marketing executives in the SaaS, IT, and …

Tagged , , , , , , , , , , ,

Internet of Things Market Analysis: 20+ Statistics on the IoT Opportunity

The Internet of Things (IoT) is growing at a rapid pace; Intel predicts 200 billion devices will be connected by 2020. Furthermore, the opportunities that comes with IoT are vast. And companies across the globe are investing in this new technology …

Tagged , , , ,

Statistics and Trends for Nonprofit Website Content

Whether your goal is to increase donations, find new volunteers, spread awareness or promote an upcoming campaign, your nonprofit website content is the place to start. Your online content can do more than tell your story and educate visitors about …

Tagged , , , , ,

How to Create a High-Ranking Technology Content Marketing Strategy

In the B2B space, you need technology content marketing to attract leads, convert customers, and win over advocates digitally. It’s important to stand out as a thought leader, and you probably want your content to help your website rank in major …

Tagged , , , , , ,

Digital Advertising Trends and Forecasts to Watch in 2017

What are the major digital advertising trends today? We’ve assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising Trends: Overall Spend Overall, digital advertising thrives as a popular marketing tactic. Digital …

Tagged , , ,

HubSpot Campaign Best Practices for Success

HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing automation users report three times more leads passed to …

Tagged , , , , , ,

How to Do a Nonprofit Content Audit (That Doesn’t Take Forever)

Nonprofit content marketers struggle with a few top content challenges, according to the Content Marketing Institute/Blackbaud: Measuring content effectiveness (54%) Producing engaging content (53%) Lack of budget (45%) Producing content consistently (42%) Measuring the ROI of a content marketing program …

Tagged , , , ,

Inbound vs. Outbound: Statistics That Make a Difference

While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound. But first, what is the difference? Outbound Marketing includes tactics such as ads, direct mails, trade …

Tagged , , , , , ,

How to Make an Impact With Nonprofit Newsletter Content

Your nonprofit newsletter content is essential to spread news, bring in donations, and keep in touch with advocates. But while having a dedicated person to deploy email would be ideal, many nonprofits lack the time and resources to truly strategize their email …

Tagged , ,

6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the success of your website, to lead generation, …

Tagged , , , , , ,

5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …

Tagged , , , , , , , ,

How to Get $10,000 in a Google AdWords Grant for Your Nonprofit

As a nonprofit, exposure to a wide audience is huge. But that can be costly and time consuming. Little known to many nonprofits, there’s an opportunity to shine online: a $10,000 monthly Google AdWords grant. Using this AdWords grant, nonprofits can …

Tagged , , ,

7 Benefits of Workflow Automation on Your Lead Nurturing ROI

Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of your equation. But most importantly, automation can increase your …

Tagged , , , , ,

Growth Hacking Strategies to Get More Leads for Your B2B Tech Company

By now, you’ve probably heard the buzz about “growth hacking.” It sounds catchy, but it’s no magic — it’s more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology …

Tagged , , , , ,

5 Data-Driven Ways to Find Successful Blog Post Ideas

You can find tons of techniques in a Google search for blog post ideas. But usually, these include a list of topics that someone else already brainstormed. They may or may not be relevant to your business. So what good are someone …

Tagged , , ,

How One Nonprofit Marketing Strategy Increased Donations by 56%

What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can be hard to execute a cohesive strategy …

Tagged , , , , ,

Technology Statistics for 2017 (And How They Impact B2B Marketing)

Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017 (Walker Sands). …

Tagged , , , ,

What is a Good Conversion Rate? A Guide for B2B Marketers

Often times, enterprises try to answer the question, What is a good conversion rate? without any context. When establishing conversion rates, context is everything. A lack of context can actually do harm to a marketing team, because it causes teams …

Tagged , , , ,

Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017

1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 …

Tagged , , , ,

20+ Content Marketing Statistics, and What They Mean for You

Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a …

Tagged , , , , , , ,

B2B Inbound Marketing: Innovative Strategies You Need by 2018

By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, …

Tagged , , , , , ,