digital marketing


Tips for Transitioning from a Sales to a Marketing Career

As sales tactics shift from cold calls and “Always Be Closing” to newer methodologies such as “inbound” and consultative sales, salespeople might find themselves in the midst of an evolution in the marketplace. We see many salespeople wanting to make …

Tagged , , , , ,

How to Bring in Better Qualified Marketing Leads to Your B2B Funnel 

A sales funnel is unsuccessful without quality leads to fill it. And as many sales organizations know, in order to drive conversions into opportunities, deals, and new business, you must practice marketing strategies that bring in high-quality, relevant leads with …

Tagged , , , , ,

Can you use Facebook for B2B marketing?

B2B companies often wonder which, if any, social media channels to use for lead generation and awareness. Facebook, the network once solely used to connect with friends and family, often comes into question as to whether or not it’s a …

Tagged , , , ,

Is Twitter an Effective Social Channel for B2B?

Many B2B companies struggle to use social media in their marketing efforts, but this is a missed opportunity for too many. Twitter can be an effective platform for B2B organizations to connect with their target market. First, look at Twitter’s …

Tagged , , , ,

How Effective is Linkedin for B2B Marketing? These 20 Stats Say it All

These 20 Stats Prove LinkedIn Must be Part of B2B Marketing LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B …

Tagged , , , , , ,

Tips for Building a B2B Content Strategy for Social Media

Social media and messaging services account for roughly one in every three minutes users spend on the Internet (Global Web Index), which means businesses of all sizes need a sound social media strategy. A good social content strategy for social …

Tagged , , , , , ,

15+ B2B Marketing Statistics: What is Relevant for 2018

B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below are 15+ statistics that show how B2B …

Tagged , , , , , , ,

How to Get a Job in Marketing without a Degree

It may feel impossible, but getting a job in marketing without a degree is entirely possible. With the numerous marketing bootcamps, online certifications, books, articles, and MOOCs available, the field of marketing is changing, and a traditional degree may not …

Tagged , , , , ,

Where Should You Focus B2B Marketing Strategy? Builder vs Driver Activities

“If you build it, they will come.” While this motto worked well for baseball enthusiasts in an Iowan farm town, it doesn’t work so well for a results-driven B2B marketing strategy. Why? Because building marketing assets is only half the …

Tagged , , , , , ,

Small Business Marketing Trends for 2018 – 10 Stats and Insights

Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single person must develop and execute the entire marketing …

Tagged , , , , , , ,

Inbound Marketing Statistics: 10 Stats That Demonstrate Impact

As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to retire with 2017. If your company …

Tagged , , , , , ,

Guide: How a Shift in Mindset will Improve Brand Growth

by Katie Surace – For more tips and hacks: When I feel stuck in business or personal life, I find a good way to move forward is looking at things objectively. Being objective is hard because we’re so close to …

Tagged , , , ,

How to Nurture Leads from the Awareness to Consideration Stage

Lead nurturing is essential for every company who seeks to expand the number of sales opportunities in their sales pipeline. Especially for B2B companies, who confront longer stages cycles with a group buying decision, it’s important to establish a robust …

Tagged , , , , , ,

Benefits of Website Personalization for Lead Generation: 15+ Stats that Prove it’s Necessary

Personalization helps websites perform their job more effectively. Think about websites in the B2C realm such as Netflix and Amazon that offer highly-personalized experiences; these sites thrive because they cater to the needs and wants of their users. The same …

Tagged , , , , , ,

Tips for Transitioning from Outbound Marketing to Inbound Marketing

More and more companies are realizing the benefits of inbound marketing over outbound marketing and are therefore transitioning campaigns. Outbound marketing tactics include trade shows, direct mail, email blasts, cold prospecting, and other efforts that push the company message out …

Tagged , , , , , , ,

Best Channels for Account-Based Marketing Campaigns

Ironpaper often works with clients to generate leads from a tightly targeted “wish list” of accounts — a strategy often called Account-Based Marketing, or ABM. The advantages of this approach are: Clearer utilization of marketing budget Better sales handoff process …

Tagged , , , , ,

Agile LinkedIn Best Practices for B2B

LinkedIn sponsored content is one of the best ways for B2B companies to generate targeted, qualified leads. An agile strategy — that is, one that involves testing, iteration, and scalability — is ideal to get the most return on your …

Tagged , , , , , ,

B2B Sales Middle of the Funnel Content Checklist

B2B companies use terms such as “sales funnel,” “buyer’s journey,” or “buyer’s lifecycle” to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company) to purchasing the product or service. No matter …

Tagged , , , , , ,

How to Optimize a Blog: The Blog Optimization Checklist

Blog optimization is key to maintaining consistent traffic and engaging readers. Instead of simply posting and moving on, businesses should take time to optimize each post to ensure user satisfaction. It’s not just new posts that need optimization; older blog …

Tagged , , , , , ,

5 Video Marketing Tools Recommended by Top HubSpot Users

Article by Kevin Kononenko of Databox Inbound experts use these video tools to make their marketing stand out above the competitors Once you’ve created a video or plan on conducting a webinar, you need to devise a plan for reaching your …

Tagged , , ,

How to Improve a Blog’s Conversion Rate

Building a cadence of publishing with a company blog is only half the battle. Writing and posting quality content is important, but getting people to see the content and then convert is even more critical to a blog’s success. This …

Tagged , , , , , , , ,

How to Build Better B2B Buyer Engagement

The B2B buyer today has an unprecedented amount of control of their buying journey. They have the option to peruse Google, white papers, Linkedin, referrals, research organizations, provider websites, forums, specialized directories, trade publications, Twitter, and the like before reaching …

Tagged , , , ,

How to Improve Lead Nurturing Results (The Basics)

Some 42% of marketers told DemandGen they’d been practicing lead nurturing for more than two years. Nevertheless, there’s a lot of room for improvement. Savvy marketers are always on the lookout for best practices. Here are some tips on how …

Tagged , , , , ,

What are Buyers Saying about B2B Company Content

B2B company content can be very hit or miss. Sometimes executives like to discuss topics simply not interesting to the reader. At other times, companies make big announcements via content channels that might not be appropriate for outside readers. So …

Tagged , , , , , ,

5 B2B Content Marketing Stats that Tell What Buyers Really Think

Based on a Statista report, “Content marketing in the U.S.,” B2B and B2C marketers may not know exactly what their buyers are thinking. The company interviewed both marketers and consumers to put together this report dissecting content marketing trends in …

Tagged , , , , , , , ,

Databox Template: “Monthly Lead Generation Dashboard” – Databoard by Ironpaper

Our clients came to us because they wish to accelerate growth. One of the key components for growth acceleration is gaining deeper visibility into marketing and sales performance. For this reason, we started using near real-time dashboards and analytics to …

Tagged , , , , ,

How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more difficult task than B2C marketing, which needs to get in front …

Tagged , , , , , , ,

Does HubSpot Work With WordPress? — Using HubSpot with WordPress. A Quick Guide.

We get this question a lot. It’s not surprising considering both platforms (HubSpot and WordPress) are the top in their respective areas of focus. WordPress is, by far, the most popular CMS in the world and is used by nearly 75 …

Tagged , , , , , , ,

Top 5 Most Common B2B Marketing Mistakes

Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we learned from working with B2B organizations of …

Tagged , , , , , , , , ,

Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …

Tagged , , , , , , , , , , , ,