ecommerce


Facebook Marketing Stats and Trends

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook …

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Small Business Marketing Trends

Small business owners juggle many jobs in keeping their businesses afloat. One of these is often marketing. A review of small business marketing trends indicates nearly half (47 percent) of small businesses take a Do-It-Yourself approach to marketing. The State …

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B2B Marketing Statistics and Trends

B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It’s predicted to grow annually through 2018. Digital in particular will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B …

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Pumpkin Hacking: What It Is and How It Can Boost Your Digital Marketing Efforts

Pumpkin Hacking 101 Let’s explore a marketing methodology that goes by the funny name of “Pumpkin hacking.” Contrary to what it may sound like, pumpkin hacking doesn’t involve prize-winning vegetables. Rather, it’s a simple SEO strategy that can help boost your site’s …

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4 Key Benefits of Using Hubspot with Shopify

There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping …

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6 Marketing Hacks for Shopify eCommerce Websites

The marketing world is a buzz with its latest obsession: growth hacking. Known as the strategy that helped brands like Facebook, Uber, and DropBox achieve astounding growth during their start-up phases, growth hacking is the art and science of finding …

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Benefits of Shopify for eCommerce Startups

It’s a great time to be an e-commerce startup. According to AmericaCommerce, eCommerce is a $220 billion dollar market in the U.S. alone – and growing by nearly 17% every year. By 2017, online retail sales are predicted to reach …

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5 Tips for Using Shopify for Pop-Up Stores

Pop-up stores are temporary retail events, when an online retailer establishes a short-term, physical storefront for the purpose of driving sales, reaching new audiences, and generating buzz. Pop-ups are the retail trend of the moment – and for good reason. …

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Improve eCommerce sales with email marketing

Email marketing accounts for over 7% of all transactions on ecommerce websites, making email the one of the most effective ecommerce marketing channels, according to a report by Custora. Email is a critical part of an eCommerce brand’s sales-nurturing and engagement strategy. The …

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Why your best salesperson is your website

The self-educating buyer In 2008, Roman Ray wrote, The Best Salesperson: Your Website, in Entrepreneur Magazine explaining how an business’s best sales person is actually their website. The Internet has changed the way we shop Websites play a central role in …

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Using video for B2B marketing

Video can be a highly effective tool for B2B marketing. It’s important that the videos an enterprise creates is useful, educational or interesting to potential prospects, customers or influencers. Approximately 75% of online viewers interact with video ads in a …

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Email marketing for eCommerce

An email list is a powerful asset for eCommerce websites if not abused. Email lists can build brand advocacy, drive purchases and keep eCommerce brands in memory. Email has an ROI of around 4,300% (according to the Direct Marketing Association) …

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ROI-driven digital marketing for destination websites

Digital marketing for hotel websites, tourism websites, museums, parks and other destinations. Measuring ROI and CPA for destination marketing. ROI for tourism marketing.

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Analytics KPIs for eCommerce websites

For eCommerce businesses, it is critical to continuously measure your website performance as a whole. We are making a differentiation between website performance data and customer purchase behavior for this quick overview. This article is a basic primer for a …

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Improving B2B website conversion rates

Websites often need to perform multiple jobs–from awareness and education to conversion. For B2B brands, websites can certainly be used to convert sales, and here are a few tips to help drive sales through website transactions. Be compelling. Encourage prospects to …

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Responsive website design is critical to email marketing

Websites & email marketing must be designed for mobile A report by Return Path on December 31, 2013 highlights the importance of mobile for email marketing. Over the 2013 holiday season, 51% of all emails were opened on a mobile device. …

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Benefits of remarketing

Remarketing allows marketers to display ads to visitors who’ve previously been on your website as they browse the Web. Remarketing uses programmatic buying to display ads on a broad array of participating websites. Within the Google ad network, a prospect …

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5 holiday marketing tips for retailers

As the season approaches, retailers of all shapes and sizes are in full swing preparations for the holidays. Tis the season to go from red to black! Top 3 Holiday Offer Campaigns Free express shipping Buy more, save more Post-holiday …

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5 tips for designing a better eCommerce website

Ecommerce businesses are seated with numerous challenges and opportunities with the evolving web. Competition from established retailers as well as brand new start-ups can make for a dizzying array of challenges for eCommerce businesses. More than any other business, eCommerce …

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Using tablets and iPads in retail stores

We have found that retail stores can more effectively promote products and improve customer service by using tablet or iPad kiosks within the brick-and-mortar retail experience. Tablets offer a more comfortable, elegant, cheaper and user-friendly way for retailers to provide in-store kiosks …

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Automatically extend years in static dropdown checkout forms using javascript

There are many ecommerce websites that have static coded checkout forms. For these forms, the code to populate the drop down lists for years may be hard coded, which presents longterm problems for your website. In cases where PHP or another …

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