Internet of Things


SEO for Technology Companies – Best Practices and Practical Tips

Search engine optimization is important for every B2B company. However, SEO for technology companies is especially crucial, because in the tech market, you’re competing against many companies who also have a strong online presence. Your leads are tech-savvy, and in …

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How to Generate Leads for Software Development Projects

To generate leads for software development projects, you must go all-in on a lead generation and conversion strategy. Your ideal customers are searching for solutions online, so you need to be ready with a digital strategy that compels them. It is …

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How to Create a Marketing Strategy for Information Technology Services

The IT services marketer must become a knowledgeable tech expert. And a marketing strategy for information technology services requires you to understand why your prospects value your solution, too. So, to create an effective plan, marketers must align with sales and product insights to meet …

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15 Digital Marketing Trends for B2B Technology Companies

As technology trends advance each year, redefining buyers’ expectations, so do digital marketing trends for B2B technology companies. So how can tech software, product, and service companies reach buyers with cutting-edge digital marketing trends? Technology marketing executives in the SaaS, IT, and …

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Internet of Things Market Analysis: 20+ Statistics on the IoT Opportunity

The Internet of Things (IoT) is growing at a rapid pace; Intel predicts 200 billion devices will be connected by 2020. Furthermore, the opportunities that comes with IoT are vast. And companies across the globe are investing in this new technology …

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How to Create a High-Ranking Technology Content Marketing Strategy

In the B2B space, you need technology content marketing to attract leads, convert customers, and win over advocates digitally. It’s important to stand out as a thought leader, and you probably want your content to help your website rank in major …

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Growth Hacking Strategies to Get More Leads for Your B2B Tech Company

By now, you’ve probably heard the buzz about “growth hacking.” It sounds catchy, but it’s no magic — it’s more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology …

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Marketing Data is the Next Big Opportunity for IoT. Here’s Why.

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT …

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5 Major Considerations for Your IoT Marketing Strategy

According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020. Marketers in technology marketing face an exciting opportunity. We can help create …

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Technology Statistics for 2017 (And How They Impact B2B Marketing)

Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017 (Walker Sands). …

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IoT Marketing Strategy and How to Understand the IoT Buyer

The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT is growing 2X year-over-year. — Cisco With …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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Forecasting the Cloud Computing Market [Report]

In 2015, the global cloud systems management software market had a value of $2.8 billion. Forecasting the cloud computing market makes the future look even more promising, per a recently released Cisco report. Cloud Computing Market Growth More businesses today …

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Lead generation tips for IT service companies

Judging by Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 – 99 workers) or even micro-sized establishments.  Yet, the demands for differentiation, marketing effectiveness, and sales are increasing and forcing IT service companies …

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Smart home market size — Trends and projections

Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart …

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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try …

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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of …

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7 Sales Generation Tips for IT Companies

IT and technology companies are challenged to generate sales in an industry being reshaped by non-stop disruption. With pressure on the IT company evident in shifts in software and services delivery, new business models, the buzz of big data, and a …

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IT as a Service — Cloud Market Insights [Report]

More businesses today are embracing IT as a service (ITaaS) and cloud environments, says a new McKinsey & Company report. “In the next three years, enterprises will make a fundamental shift from building IT to consuming IT,” forecasts the consultancy’s …

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5 Sales Generation Tips for Industrial Manufacturing

Industrial manufacturers are under pressure to improve plant productivity, enhance competitiveness, and meet customer demands for innovation. Yet some manufacturers may be reluctant amidst market uncertainty and memories of 2001 and 2008 economic hits. These 5 sales generation tips for …

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IT Market Statistics and Trends

The information technology sector has an important cascading effect on the global economy. Generating revenue and employing workers at a relatively high median wage, the IT sector also helps other sectors “improve productivity, operate more efficiently and innovate faster,” per CompTIA. …

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5 Inbound Marketing Best Practices for IT Value-Added Resellers

The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities. Amp up the next marketing campaign with these five inbound best practices for IT Value-Added Reseller …

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How will voice search impact SEO?

Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO? Voice Search Trends Just three …

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Machine Learning Market Statistics

The global cognitive computing market is expected to reach $12.5 billion in 2019, up from 2.5 billion in 2014, at a CAGR of 38%. — Research and Markets Cognitive computing is another way of describing machine learning, an area of …

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Inbound Marketing Tips for Data Centers

Those working in data centers or colocation businesses are likely to recognize the value of binaries. Here’s a marketing concept in those terms — inbound v. outbound marketing. With inbound focused on informing and educating potential customers during their buyer’s journey, while …

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Best Practices for SaaS lead nurturing

Lead nurturing is an essential component of marketing success across industries, even in the Software as a Service (SaaS) vertical. Adhering to best practices for SaaS lead nurturing can improve your site wide conversion rate, improve demo sign-ups, and increase sales.   …

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VoLTE Statistics that Matter

The telecommunications industry is evolving rapidly as service providers and network operators move to Long-Term Evolution (LTE) platforms as the next standard. Shifting voice and data services to high-speed wireless communication networks is transforming telecom services and offerings. Here, then, …

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SaaS Market Size Forecast

What is the size of the saas market? Forecasts vary in estimating software-as-a-service (SaaS) market size, but there is consensus the market is poised to expand. The growth is due to organizations of all sizes becoming comfortable with cloud software …

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Inbound Marketing Tips for IT Service Companies

IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing solution to generate more leads and customer conversions. As …

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VoIP Market Stats – A Growing Industry

Voice over internet protocol (VoIP) technology is allowing operators to provide cheaper communication services to an ever-expanding global consumer base. With VoIP systems, voice signals are converted into digital signals carried over the IP-based network. Businesses, regardless of size, can …

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