Internet of Things


IoT Marketing Strategy: Understanding the IoT Buyer

The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT is growing 2X year-over-year. — Cisco With …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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Forecasting the Cloud Computing Market [Report]

In 2015, the global cloud systems management software market had a value of $2.8 billion. Forecasting the cloud computing market makes the future look even more promising, per a recently released Cisco report. Cloud Computing Market Growth More businesses today …

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Lead generation tips for IT service companies

Judging by Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 – 99 workers) or even micro-sized establishments.  Yet, the demands for differentiation, marketing effectiveness, and sales are increasing and forcing IT service companies …

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Smart home market size — Trends and projections

Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart …

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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try …

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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of …

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7 Sales Generation Tips for IT Companies

IT and technology companies are challenged to generate sales in an industry being reshaped by non-stop disruption. With pressure on the IT company evident in shifts in software and services delivery, new business models, the buzz of big data, and a …

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IT as a Service — Cloud Market Insights [Report]

More businesses today are embracing IT as a service (ITaaS) and cloud environments, says a new McKinsey & Company report. “In the next three years, enterprises will make a fundamental shift from building IT to consuming IT,” forecasts the consultancy’s …

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5 Sales Generation Tips for Industrial Manufacturing

Industrial manufacturers are under pressure to improve plant productivity, enhance competitiveness, and meet customer demands for innovation. Yet some manufacturers may be reluctant amidst market uncertainty and memories of 2001 and 2008 economic hits. These 5 sales generation tips for …

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IT Market Statistics and Trends

The information technology sector has an important cascading effect on the global economy. Generating revenue and employing workers at a relatively high median wage, the IT sector also helps other sectors “improve productivity, operate more efficiently and innovate faster,” per CompTIA. …

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5 Inbound Marketing Best Practices for IT Value-Added Resellers

The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities. Amp up the next marketing campaign with these five inbound best practices for IT Value-Added Reseller …

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How will voice search impact SEO?

Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO? Voice Search Trends Just three …

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Machine Learning Market Statistics

The global cognitive computing market is expected to reach $12.5 billion in 2019, up from 2.5 billion in 2014, at a CAGR of 38%. — Research and Markets Cognitive computing is another way of describing machine learning, an area of …

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Inbound Marketing Tips for Data Centers

Those working in data centers or colocation businesses are likely to recognize the value of binaries. Here’s a marketing concept in those terms — inbound v. outbound marketing. With inbound focused on informing and educating potential customers during their buyer’s journey, while …

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Best Practices for SaaS lead nurturing

Lead nurturing is an essential component of marketing success across industries, even in the Software as a Service (SaaS) vertical. Adhering to best practices for SaaS lead nurturing can improve your site wide conversion rate, improve demo sign-ups, and increase sales.   …

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VoLTE Statistics that Matter

The telecommunications industry is evolving rapidly as service providers and network operators move to Long-Term Evolution (LTE) platforms as the next standard. Shifting voice and data services to high-speed wireless communication networks is transforming telecom services and offerings. Here, then, …

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SaaS Market Size Forecast

What is the size of the saas market? Forecasts vary in estimating software-as-a-service (SaaS) market size, but there is consensus the market is poised to expand. The growth is due to organizations of all sizes becoming comfortable with cloud software …

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Inbound Marketing Tips for IT Service Companies

IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing solution to generate more leads and customer conversions. As …

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VoIP Market Stats – A Growing Industry

Voice over internet protocol (VoIP) technology is allowing operators to provide cheaper communication services to an ever-expanding global consumer base. With VoIP systems, voice signals are converted into digital signals carried over the IP-based network. Businesses, regardless of size, can …

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The Importance of Defining a Value Proposition for the Internet of Things.

Any marketer recognizes the importance of a strong value proposition. Yet, the stakes are even higher in the Internet of Things (IoT) ecosystem. Differentiation is key with the IoT. A value proposition is a clear statement of what is offered, how that …

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Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing …

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Defining a value proposition for IT service companies

IT service companies know their supported technologies, security, cloud computing, data storage best practices, and sometimes virtualization. Yet many do not yet know and appreciate the importance of defining a value proposition that specifically positions their brand in the marketplace. A value proposition …

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B2B lead generation statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in …

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Best IT Hashtags for Twitter

Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for …

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New Digital Demands on CMOs

As a CMO, you may be anxious about your industry’s changing landscape and the rapid pace of technological advances. The recent CMO-specific follow-up to IBM’s C-suite study suggests you’re not alone. “We’ll have to think differently. We can’t be so …

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Internet of Things Market Statistics – 2016

Researchers usually undermine hype. Yet, recent studies weighing the potential impact of the Internet of Things (IoT) are consistently feeding the excitement. Before we get into the numbers — and there are many to share — here’s a quick primer …

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5 Demand Generation Tips for Attracting OEM Leads

  Over 90% of B2B buyers begin their research on Google – HubSpot   The key to successfully marketing to original equipment manufacturers (OEMs) is to speak their language and meet them where they are. The reality is that OEM …

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3 Things to Consider When Marketing IoT Services Models: Wireless Industry

By Katie Surace Smart homes currently lead the Internet of Things market with 294 million connected things expected to be in use in 2015, according to Gartner. Gartner also estimates connected things within smart cities to reach 1.1 billion in …

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Marketing to MVNOs: B2B Lead Generation Tips for Communication Service Companies

According to Ovum, MVNO global subscriber base is projected to reach 185 million by 2015, and with this growth, MVNOs will race to add features, partnerships and add-ons to their service to win this race for subscribers. This level of …

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