lead generation


How to Nurture Content Leads

Many organizations invest heavily in lead acquisition but fail to nurture the leads they acquire. What happens often is a prospect will download the content (say an eBook, white paper, infographic, etc.) and then never take an interest in your …

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How to Get a Job in Marketing without a Degree

It may feel impossible, but getting a job in marketing without a degree is entirely possible. With the numerous marketing bootcamps, online certifications, books, articles, and MOOCs available, the field of marketing is changing, and a traditional degree may not …

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Where Should You Focus B2B Marketing Strategy? Builder vs Driver Activities

“If you build it, they will come.” While this motto worked well for baseball enthusiasts in an Iowan farm town, it doesn’t work so well for a results-driven B2B marketing strategy. Why? Because building marketing assets is only half the …

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Small Business Marketing Trends for 2018 – 10 Stats and Insights

Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single person must develop and execute the entire marketing …

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Inbound Marketing Statistics: 10 Stats That Demonstrate Impact

As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to retire with 2017. If your company …

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Using Lead Data to Improve Your B2B Close Rate

Platforms that automate marketing and collect contact data are helpful to marketers, naturally. But did you know marketing automation has immense value for sales teams, too? By using the marketing data collected on your leads, you can craft a sales …

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The Best Content Types for the Bottom-of-the-Funnel

As buyers move down the sales funnel their discovery process changes. It’s often thought that midway through, and especially at the bottom-of-the-funnel, salespeople take over, leaving marketers to worry only about top-of-the-funnel contacts. While buyers may have more interaction with …

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Guide: How a Shift in Mindset will Improve Brand Growth

by Katie Surace – For more tips and hacks: When I feel stuck in business or personal life, I find a good way to move forward is looking at things objectively. Being objective is hard because we’re so close to …

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Most Valuable Types of B2B Sales Content

Purposefully-written content, that aligns with buyer needs, can drive prospects down the sales funnel, increasing close rates. Often times, the content sales teams produce is ineffective, because it is too pushy and sales-driven. This presents an opportunity for marketing teams …

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How to Nurture Leads from the Awareness to Consideration Stage

Lead nurturing is essential for every company who seeks to expand the number of sales opportunities in their sales pipeline. Especially for B2B companies, who confront longer stages cycles with a group buying decision, it’s important to establish a robust …

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Benefits of Website Personalization for Lead Generation: 15+ Stats that Prove it’s Necessary

Personalization helps websites perform their job more effectively. Think about websites in the B2C realm such as Netflix and Amazon that offer highly-personalized experiences; these sites thrive because they cater to the needs and wants of their users. The same …

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Tips for Transitioning from Outbound Marketing to Inbound Marketing

More and more companies are realizing the benefits of inbound marketing over outbound marketing and are therefore transitioning campaigns. Outbound marketing tactics include trade shows, direct mail, email blasts, cold prospecting, and other efforts that push the company message out …

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Inbound Marketing Tips for Building Donor Retention

Acquiring donors and driving new donations may be the top mission of non-profit organizations. But a close second should be donor retention. Over the last 10 years, donor and gift or dollar retention rates have been consistently weak — averaging below …

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Best Channels for Account-Based Marketing Campaigns

Ironpaper often works with clients to generate leads from a tightly targeted “wish list” of accounts — a strategy often called Account-Based Marketing, or ABM. The advantages of this approach are: Clearer utilization of marketing budget Better sales handoff process …

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Agile LinkedIn Best Practices for B2B

LinkedIn sponsored content is one of the best ways for B2B companies to generate targeted, qualified leads. An agile strategy — that is, one that involves testing, iteration, and scalability — is ideal to get the most return on your …

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B2B Sales Middle of the Funnel Content Checklist

B2B companies use terms such as “sales funnel,” “buyer’s journey,” or “buyer’s lifecycle” to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company) to purchasing the product or service. No matter …

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Techniques for Writing B2B Case Studies

Business-to-Business (B2B) case studies are a way for companies to showcase the value their solutions provide to clients. The goal is to establish proof and build trust so the prospect feels comfortable progressing down the funnel. Since the solutions behind …

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How to Optimize a Blog: The Blog Optimization Checklist

Blog optimization is key to maintaining consistent traffic and engaging readers. Instead of simply posting and moving on, businesses should take time to optimize each post to ensure user satisfaction. It’s not just new posts that need optimization; older blog …

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How to Improve a Blog’s Conversion Rate

Building a cadence of publishing with a company blog is only half the battle. Writing and posting quality content is important, but getting people to see the content and then convert is even more critical to a blog’s success. This …

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How to Build Better B2B Buyer Engagement

The B2B buyer today has an unprecedented amount of control of their buying journey. They have the option to peruse Google, white papers, Linkedin, referrals, research organizations, provider websites, forums, specialized directories, trade publications, Twitter, and the like before reaching …

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How to Improve Lead Nurturing Results (The Basics)

Some 42% of marketers told DemandGen they’d been practicing lead nurturing for more than two years. Nevertheless, there’s a lot of room for improvement. Savvy marketers are always on the lookout for best practices. Here are some tips on how …

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What are Buyers Saying about B2B Company Content

B2B company content can be very hit or miss. Sometimes executives like to discuss topics simply not interesting to the reader. At other times, companies make big announcements via content channels that might not be appropriate for outside readers. So …

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5 B2B Content Marketing Stats that Tell What Buyers Really Think

Based on a Statista report, “Content marketing in the U.S.,” B2B and B2C marketers may not know exactly what their buyers are thinking. The company interviewed both marketers and consumers to put together this report dissecting content marketing trends in …

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Databox Template: “Monthly Lead Generation Dashboard” – Databoard by Ironpaper

Our clients came to us because they wish to accelerate growth. One of the key components for growth acceleration is gaining deeper visibility into marketing and sales performance. For this reason, we started using near real-time dashboards and analytics to …

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How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more difficult task than B2C marketing, which needs to get in front …

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Does HubSpot Work With WordPress? — Using HubSpot with WordPress. A Quick Guide.

We get this question a lot. It’s not surprising considering both platforms (HubSpot and WordPress) are the top in their respective areas of focus. WordPress is, by far, the most popular CMS in the world and is used by nearly 75 …

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Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …

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Blog Strategy for Technology Companies, From SEO to CTAs

Blogging is an excellent way for technology companies to generate traffic, increase leads, and showcase industry expertise. And a blog strategy for technology companies pays off. According to Hubspot: Companies that published 16+ blog posts per month got almost 3.5X …

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How to Generate Leads for Software Development Projects

To generate leads for software development projects, you must go all-in on a lead generation and conversion strategy. Your ideal customers are searching for solutions online, so you need to be ready with a digital strategy that compels them. It is …

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5 Smart Web Design Tips for Software Companies

Software and technology companies often build marketing campaigns where the brand website acts as a central hub and conversion tool. Software company web design tips. How to design a great software company website. Improve marketing and lead-generation for website. Web design for software company.

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