nonprofit


Using Inbound Marketing to Drive Nonprofit Donations

More nonprofits are using inbound marketing to drive nonprofit donations than ever before. Yet only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. The majority are in the early phases. …

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Closed Loop Marketing Tactics for Nonprofits

Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it’s not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing can generate leads and raise donations thanks to …

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6 Email Strategies for Nonprofit Success

In a previous post, we covered the many reasons why online fundraising is effective. Now, let’s continue with the best email strategies for nonprofit campaigns. With a solid foundation of email marketing, your nonprofit organization can do a better job at reaching supporters and driving …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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22 Nonprofit Digital Stats That Matter

The need for nonprofits to have a digital presence may seem obvious. Yet, according to the Nonprofit Research Collaborative, in 2015 only 49% of their respondents were using social media to fundraise. These 22 nonprofit digital stats highlight the importance of …

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Top Nonprofit Digital Trends

Nonprofits today are turning to inbound marketing’s collaborative approach to campaign strategy and data focus to boost advocacy and increase donations. Examining top nonprofit digital trends provides insight into the strategies working best online. After all, despite the average American household …

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5 steps for growing nonprofit email lists

Email marketing can be a critical tactic for nonprofit communication efforts, yet maintaining useful, segmented and active email marketing lists can be challenging. Even the best lists suffer annual decay due to contacts changing addresses, abandoning old accounts, or unqualified …

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Is Online Fundraising Effective?

There are more donors and donor dollars out there. The Association of Fundraising Professionals reported a 2% gain in net donors from 2014 – 2015 and 5.3% gain in dollars donated in the same period. Nevertheless, those same professionals may …

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Thoughts on the Future of Marketing and Sales [REPORT]

To celebrate the release of its 128-page 2016 State of Inbound report, Hubspot organized a week of events related to the future of inbound marketing and sales. Here are some takeaways on the future of marketing and sales that Ironpaper …

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Nonprofit Marketing KPIs — Metrics That Matter

It’s easy to tout Key Performance Indicator (KPI) analysis to prove you’re getting the job done. Yet smart marketers in nonprofit marketing know that the more important gauge of success is KPIs directly related to sustainability. Accurate and precise data …

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Nonprofit Sector Stats & Trends in the Nonprofit Industry

The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and political dynamics, and technological innovations, according to The Philanthropy Outlook 2016 & 2017. The …

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Inbound Marketing for Higher Education — 5 Quick Tips

How does an institution stand out in the glutted higher ed market? These 5 inbound marketing best practices can help. Michael D Beckwith. The Leeds Library. Flickr. Image was cropped from original. Inbound Marketing for Higher Education Search Engine Optimization (SEO). …

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Why Inbound Marketing Matters for Nonprofits

Nonprofits need to be careful stewards of their money. A reluctance to take money away from the mission can stand in the way of implementing best marketing practices or embracing marketing automation technology that can help extend reach and win …

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Does Inbound Marketing Work for Nonprofits?

Inbound marketing for nonprofits is focused on attracting prospective donors, beneficiaries, supporters, and volunteers to your nonprofit by creating content designed specifically for your audience. Once visitors arrive at your website, your content and digital communications inspire them to donate, support, …

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7 Ways to Improve Online Ticket Sales

The last thing any organization wants is to be left with unsold tickets on event day. To prevent this from happening, it’s important to make sure your online ticket sales are as strong as possible, by strategically promoting and spreading …

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7 Critical Mobile Fundraising Trends for Nonprofits

Mobile fundraising is taking the nonprofit world by storm – primarily because it’s so effective and the user adoption trend toward mobile is increasing dramatically.Mobile fundraising involves organizations reaching out and connecting with current and potential supporters via mobile device, …

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Is WordPress a Good Choice for Education Websites?

WordPress is an excellent content management system (CMS) for education websites. In fact, a large number of colleges and universities around the world already employ WordPress for their sites, including Harvard Law School, Cornell University, MIT, Duke, Vanderbilt University, the …

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7 Best Practices for Designing Event Microsites

Microsites are branded, one to three page websites, that are hyper-focused on a specific goal, campaign, or event. They operate as independent websites (sometimes on a temporary basis), however they are also distinctly connected to the organization’s parent site. Using …

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5 Best Practices for Nonprofit Website Design

As a nonprofit, your website is critical to the organization’s long-term success. A strong online presence can help you raise money, engage new and existing donors, attract supporters, create media opportunities, and spread the word about your mission. As such, …

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How Nonprofits Can Build a Case for Recurring Monthly Donations

Recurring donations are monetary gifts that donors commit to giving to your organization on a schedule–typically monthly. Once the donor selects a monthly gift amount and enters their credit card or banking information, their donation is automatically deposited into your …

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8 Reasons Arts Organizations Need to Embrace Digital Marketing

99% of arts organizations have a website, 97% have a social media presence, 85% accept donations online, and 72% sell tickets online. – Pew Research Digital marketing has transformed the arts by enabling organizations to engage with audiences and supporters …

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What is the Best CMS for a Nonprofit Website?

  A content management system, or CMS, is the administrative system of your nonprofit’s website that allows your team to add, edit, and manage content quickly and efficiently.   A CMS can make it easy for your organization to publish new pages, …

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Online Marketing Tips for Charter Schools

  Today, one in every 20 public school children in America attends a charter school. – The National Alliance for Public Charter Schools   Overall charter school enrollment increased by approximately 225,000 students during the 2012-2013 school year. – The …

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Nonprofit marketing statistics that matter

We are sharing a collection of fascinating nonprofit marketing statistics for 2015. Much of this data came from studies and reports throughout 2012, 2013, and 2014–and we find them to be highly relevant to nonprofits in 2015. Although many nonprofits are …

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Why Nonprofits Should Invest More In Their Websites

Why Nonprofits Should Invest More In Their Websites The nonprofit landscape has changed quite a bit in recent years. Organizations can no longer rely solely on phone calls, mailings, and event marketing to raise money and engage new donors. Today’s …

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Is WordPress good for nonprofits?

The benefits of WordPress for nonprofits. Is Wordpress good for nonprofits? At Ironpaper, we work hard to understand the needs of each nonprofit organization clients in order to make the best content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the platform for nonprofits.

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Using Hubspot for nonprofits

Is Hubspot a good solution for nonprofit organizations? Hubspot is an inbound marketing software platform that helps attract, manage and analyze the lifecycle of users and donors. Hubspot can be used for both businesses and nonprofits to help organizations grow, scale and achieve …

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Attracting micro-donations through nonprofit website fundraising

Nonprofits need to expand their fundraising efforts beyond targeting big money donors. Give some attention to people who can provide micro donations for your nonprofit and cause. These micro-donors may also help become advocates and promoters furthering your organization’s reach and visibility. …

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Funding options for nonprofit websites

Have you thought about how your nonprofit can fund a new website? It can get quite expensive for many nonprofits to overhaul their web presence. You have to factor the cost of developers and designers, or agencies that combine the two. …

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6 Steps to Drive Online Donations Through Monthly Giving Programs

Did you know that you can drive online donations for your nonprofit though monthly giving programs? That’s right. In fact, it’s highly recommended, because according to Hubspot, 75% of your new donors will not donate next year. You’re going to …

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