online marketing


How to Make an Impact With Nonprofit Newsletter Content

Your nonprofit newsletter content is essential to spread news, bring in donations, and keep in touch with advocates. But while having a dedicated person to deploy email would be ideal, many nonprofits lack the time and resources to truly strategize their email …

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6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the success of your website, to lead generation, …

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5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …

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What is Microdata, and How Can it Help My SEO Ranking?

If you’re really savvy with SEO, you know that there are different techniques to get your website found in search engines. Many marketers are most comfortable with on-page SEO: creating content for keywords, then optimizing that content (like adding header tags, …

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How to See Results With a B2B Website Redesign (7 Step Checklist)

A website redesign shouldn’t just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions.  According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure …

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Marketing Data is the Next Big Opportunity for IoT. Here’s Why.

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT …

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5 Major Considerations for Your IoT Marketing Strategy

According to VisionMobile’s IoT Megatrends 2016 report, 4.5 million developers are working on IoT applications. Additionally, IDC estimates the IoT solutions market value will reach $7.1 trillion in 2020. Marketers in technology marketing face an exciting opportunity. We can help create …

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How to Use Marketing Data for B2B Company Growth

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier …

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Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017

1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 …

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B2B Inbound Marketing: Innovative Strategies You Need by 2018

By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, …

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9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

Giving back is growing, much to the delight of nonprofits. It’s more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase 3.6% in 2017 and by 3.8% in …

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How to Mobilize Donors With Nonprofit Content Marketing

It’s true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job done. Yet by creating a nonprofit content marketing plan, your organization also …

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How to Create a Successful Nonprofit Marketing Plan (In 8 Steps)

  Only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. You want to grow your nonprofit base online, and you know the digital space is important to energize donors. Still, …

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LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront,” says LinkedIn. 50% …

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Content Promotion Tips to Save Time and Do Better Marketing

In the inbound marketing world, we should all take a second look at the advice “work smarter, not harder.” Just think of how much time a marketing team spends to publish relevant, informative, and entertaining content. Content is a vital strategy to most marketers: Some 96% …

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IoT Marketing Strategy and How to Understand the IoT Buyer

The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT is growing 2X year-over-year. — Cisco With …

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Using Inbound Marketing to Drive Nonprofit Donations

More nonprofits are using inbound marketing to drive nonprofit donations than ever before. Yet only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. The majority are in the early phases. …

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Closed Loop Marketing Tactics for Nonprofits

Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it’s not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing can generate leads and raise donations thanks to …

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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)

According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic.  But which website metrics are these SMEs monitoring — and do they really indicate sales growth? To tackle this question, we’ll cover …

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Inbound Sales: A Complete Guide for CMOs

The sales process is changing dramatically, and to keep up, CMOs should now take an active role in major inbound sales functions. In fact, companies with a strong sales and marketing alignment achieve 20% annual growth rate, according to Kapost (referencing an Aberdeen …

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Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the …

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Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search …

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Best Data Analytics Practices for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. …

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Best Practices for Colocation Marketing and Sales Generation

Colocation companies use efficiency and adaptability to meet the needs of their customers. These attributes need to be communicated alongside other distinct value points for colocation inbound marketing, lead generation, and sales generation efforts. Understanding The Colocation Market Small, mid-sized …

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5 Benefits of a Content Audit

Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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Tips for making marketing teams more agile

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to …

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Understanding the Impact of Mobile Commerce in 2017

With Deloitte telling us the average Americans checks her phone within five minutes of waking up, there’s little doubt that mobile is a major force in marketing. At the same time, mobile devices play a role in eCommerce too. Understanding …

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The Increasing Importance of Mobile for Marketing

In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …

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Improving Customer Experience: An Rx for CX

Customer experience is such a catchphrase in marketing today it even gets its own trendy acronym: CX. Improving customer experience requires integration, collaboration, data analysis and more. Companies focused on maximizing satisfaction, with regard to the entire customer journey, have …

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