social media marketing


5 Data-Driven Ways to Find Successful Blog Post Ideas

You can find tons of techniques in a Google search for blog post ideas. But usually, these include a list of topics that someone else already brainstormed. They may or may not be relevant to your business. So what good are someone …

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9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

Giving back is growing, much to the delight of nonprofits. It’s more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase 3.6% in 2017 and by 3.8% in …

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Marketing Your B2B Technology Company? You Need These Tools

As a B2B technology marketer, you no doubt want the best technology to help your marketing efforts. Thankfully, we live in an era of innovative marketing technology. And you can invest in tools for important B2B marketing functions: like content marketing, …

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LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront,” says LinkedIn. 50% …

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Content Promotion Tips to Save Time and Do Better Marketing

In the inbound marketing world, we should all take a second look at the advice “work smarter, not harder.” Just think of how much time a marketing team spends to publish relevant, informative, and entertaining content. Content is a vital strategy to most marketers: Some 96% …

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Using Inbound Marketing to Drive Nonprofit Donations

More nonprofits are using inbound marketing to drive nonprofit donations than ever before. Yet only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. The majority are in the early phases. …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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Improving Customer Experience: An Rx for CX

Customer experience is such a catchphrase in marketing today it even gets its own trendy acronym: CX. Improving customer experience requires integration, collaboration, data analysis and more. Companies focused on maximizing satisfaction, with regard to the entire customer journey, have …

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22 Nonprofit Digital Stats That Matter

The need for nonprofits to have a digital presence may seem obvious. Yet, according to the Nonprofit Research Collaborative, in 2015 only 49% of their respondents were using social media to fundraise. These 22 nonprofit digital stats highlight the importance of …

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Lead generation tips for IT service companies

Judging by Bureau of Labor Statistics, the majority of Information Technology (IT) service companies are small (10 – 99 workers) or even micro-sized establishments.  Yet, the demands for differentiation, marketing effectiveness, and sales are increasing and forcing IT service companies …

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Facebook Marketing Stats and Trends

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook …

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Top Social Media Advertising Trends

Globally social media advertising accounts for 13% of today’s digital ad market at about $26.4 billion US. Defining Social Media Advertising Social media advertising leverages the network newsfeed to raise awareness, prompt action or sell products or services. Ads in …

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Small Business Marketing Trends

Small business owners juggle many jobs in keeping their businesses afloat. One of these is often marketing. A review of small business marketing trends indicates nearly half (47 percent) of small businesses take a Do-It-Yourself approach to marketing. The State …

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B2B Marketing Statistics and Trends

B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It’s predicted to grow annually through 2018. Digital in particular will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B …

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Digital Marketing Spending Trends in the US and Globally

Digital marketing spending trends in the US and globally offer valuable insight into the industry today. One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to rise through 2019. The research firm forecast an increase from …

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5 steps for growing nonprofit email lists

Email marketing can be a critical tactic for nonprofit communication efforts, yet maintaining useful, segmented and active email marketing lists can be challenging. Even the best lists suffer annual decay due to contacts changing addresses, abandoning old accounts, or unqualified …

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Marketing Tips for Enterprise Software Companies

There is growing demand for software and cloud services, such as file sharing, online backup, storage, payroll, HR, accounting softwares, and more. The opportunities for enterprise software are countless. The software-as-a-service (SaaS) market is poised to top $112.8 billion by 2019, according to …

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Why is Customer Retention Important?

The 20% of your customer base that are loyal customers drive an additional 80% of business. — Gartner With all the attention paid to lead generation and sales nurturing, it is easy to lose sight of customer retention. The B2B marketer …

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Thoughts on the Future of Marketing and Sales [REPORT]

To celebrate the release of its 128-page 2016 State of Inbound report, Hubspot organized a week of events related to the future of inbound marketing and sales. Here are some takeaways on the future of marketing and sales that Ironpaper …

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Lead Generation Mistakes to Avoid

Lead generation was the most important content marketing goal for 85% of B2B marketers surveyed in 2016 by the Content Marketing Institute. Yet even though lead generation is essential to marketing and sales efforts to grow revenue, marketers continue to …

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5 Inbound Marketing Best Practices for IT Value-Added Resellers

The Value-Added Reseller (VAR) drives business value through software, hardware or networking products. Yet communicating that value is essential for the VAR to capture leads and sales opportunities. Amp up the next marketing campaign with these five inbound best practices for IT Value-Added Reseller …

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Nonprofit Marketing KPIs — Metrics That Matter

It’s easy to tout Key Performance Indicator (KPI) analysis to prove you’re getting the job done. Yet smart marketers in nonprofit marketing know that the more important gauge of success is KPIs directly related to sustainability. Accurate and precise data …

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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk …

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Tips for improving trade show ROI using inbound marketing

Paying to sponsor a trade show is not a silver bullet technique for driving positive ROI from such events. Simply attending the event isn’t enough either. Trade shows are expensive. Although trade shows can be great for training and educating team …

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Gotcha! 5 Smart Marketing Insights from Pokémon GO

See what we’ve done here by linking our article to Pokémon GO? We’re tying our marketing insights to a relevant trend. Newsjacking such as this can work — when it’s done well. Learn more about this and four other marketing insights …

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Best practices for small business websites

75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University   Increasing revenue is a big goal for businesses of any size. A survey, State of Small Business Report, of …

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6 Inbound Marketing Best Practices

Inbound marketing is a powerful and effective methodology for B2B, B2C and nonprofits alike. The most recent State of Inbound study from Hubspot found respondents prioritizing inbound over outbound at a 3:1 ratio — no matter the audience. So, what are …

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Useful Marketing Certifications

Marketing certifications are meant to give the recipient deeper subject knowledge and enhanced credibility. But, with so many options available, how can inbound marketers select the one that will best help? This survey of useful marketing certifications is a starting point. …

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4 Best Practices in B2B Digital Marketing

B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better achieve success, no matter the pace of the purchaser’s journey, by …

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B2B Social Media Marketing Statistics 2016

Social media is first and foremost a way to stay in touch with friends and family. Yet, social media also fills spare time and helps people stay current on the news. No wonder, then, that marketers continue to embrace B2B …

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