stats and trends


6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the success of your website, to lead generation, …

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5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …

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Technology Statistics for 2017 (And How They Impact B2B Marketing)

Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017 (Walker Sands). …

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How to Use Marketing Data for B2B Company Growth

Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier …

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Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017

1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 …

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20+ Content Marketing Statistics, and What They Mean for You

Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a …

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B2B Inbound Marketing: Innovative Strategies You Need by 2018

By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, …

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Marketing Your B2B Technology Company? You Need These Tools

As a B2B technology marketer, you no doubt want the best technology to help your marketing efforts. Thankfully, we live in an era of innovative marketing technology. And you can invest in tools for important B2B marketing functions: like content marketing, …

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LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront,” says LinkedIn. 50% …

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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)

According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic.  But which website metrics are these SMEs monitoring — and do they really indicate sales growth? To tackle this question, we’ll cover …

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The Growth of eServices: Stats and Trends

With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is further demonstrated by the stats and trends …

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Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search …

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Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report Defining the market There were 320 million Internet users in North America as of June 2016. …

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The Increasing Importance of Mobile for Marketing

In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …

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Banner Advertising Stats and Trends for 2017

Banner ads on websites or in apps continue to generate significant revenue. In fact, banner ad revenue is expected to grow at 7% compound annual growth rate (CAGR). The segment, already US $19,554 million in the 2016, is expected to …

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22 Nonprofit Digital Stats That Matter

The need for nonprofits to have a digital presence may seem obvious. Yet, according to the Nonprofit Research Collaborative, in 2015 only 49% of their respondents were using social media to fundraise. These 22 nonprofit digital stats highlight the importance of …

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B2B Marketing Videos — Trends and Tips

More than 20 billion videos are devoured every day across YouTube, Facebook and SnapChat alone. This massive rise in video consumption has led many B2B marketers to call out “lights, camera, action” on their own productions. When it comes to …

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Search Advertising Trends and Stats

At a cumulative US$76.6 billion, the US, China and Europe cover 84% of the global search advertising market. Here are more search advertising trends and stats digital marketers need to know. Search Advertising Stats The pace of search advertising revenue growth …

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Top Nonprofit Digital Trends

Nonprofits today are turning to inbound marketing’s collaborative approach to campaign strategy and data focus to boost advocacy and increase donations. Examining top nonprofit digital trends provides insight into the strategies working best online. After all, despite the average American household …

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming …

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Facebook Marketing Stats and Trends

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook …

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Content Marketing for Manufacturers — Report

Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies. Content marketing …

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Top Social Media Advertising Trends

Globally social media advertising accounts for 13% of today’s digital ad market at about $26.4 billion US. Defining Social Media Advertising Social media advertising leverages the network newsfeed to raise awareness, prompt action or sell products or services. Ads in …

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Email Marketing Statistics and Trends

Email marketing has legs. Doubters could consult an Exhibitor study showing 50% of trade show marketers and exhibitors planned to increase spending on this marketing medium in 2016. These other email marketing statistics and trends should also help prove “you’ve …

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Video on Demand Statistics and Trends

“Did you watch ___?” has long been a conversation starter in the office break room or at a cocktail party. Americans today have even more options with which to fill in that blank, though. Media is increasingly fragmented in today’s …

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Small Business Marketing Trends

Small business owners juggle many jobs in keeping their businesses afloat. One of these is often marketing. A review of small business marketing trends indicates nearly half (47 percent) of small businesses take a Do-It-Yourself approach to marketing. The State …

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B2B Marketing Statistics and Trends

B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It’s predicted to grow annually through 2018. Digital in particular will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B …

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Smart home market size — Trends and projections

Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart …

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Digital Marketing Spending Trends in the US and Globally

Digital marketing spending trends in the US and globally offer valuable insight into the industry today. One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to rise through 2019. The research firm forecast an increase from …

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iOS Mobile Market Stats — Understanding the Apple Audience

Even before the great earbud controversy of 2016, Apple was facing steep competition for global mobile market share. This article’s collection of iOS mobile market stats are telling about the 1 billion active mobile users of Apple. Apple Market Share …

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