stats and trends


LinkedIn Marketing in 2017: What B2B Businesses Need to Know

LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront,” says LinkedIn. 50% …

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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)

According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic.  But which website metrics are these SMEs monitoring — and do they really indicate sales growth? To tackle this question, we’ll cover …

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The Growth of eServices: Stats and Trends

With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is further demonstrated by the stats and trends …

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Search Advertising Statistics and Trends

This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search …

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Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report   Defining the market There were 320 million Internet users in North America as of June …

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The Increasing Importance of Mobile for Marketing

In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …

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Banner Advertising Stats and Trends for 2017

Banner ads on websites or in apps continue to generate significant revenue. In fact, banner ad revenue is expected to grow at 7% compound annual growth rate (CAGR). The segment, already US $19,554 million in the 2016, is expected to …

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22 Nonprofit Digital Stats That Matter

The need for nonprofits to have a digital presence may seem obvious. Yet, according to the Nonprofit Research Collaborative, in 2015 only 49% of their respondents were using social media to fundraise. These 22 nonprofit digital stats highlight the importance of …

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B2B Marketing Videos — Trends and Tips

More than 20 billion videos are devoured every day across YouTube, Facebook and SnapChat alone. This massive rise in video consumption has led many B2B marketers to call out “lights, camera, action” on their own productions. When it comes to …

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Search Advertising Trends and Stats

At a cumulative US$76.6 billion, the US, China and Europe cover 84% of the global search advertising market. Here are more search advertising trends and stats digital marketers need to know. Search Advertising Stats The pace of search advertising revenue growth …

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Top Nonprofit Digital Trends

Nonprofits today are turning to inbound marketing’s collaborative approach to campaign strategy and data focus to boost advocacy and increase donations. Examining top nonprofit digital trends provides insight into the strategies working best online. After all, despite the average American household …

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming …

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Facebook Marketing Stats and Trends

Facebook this year announced it is putting drones and satellites in the air over developing countries to help bring its social network to new populations. After all, in the US, its saturation is already pretty high (59.17%). These other Facebook …

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Content Marketing for Manufacturers — Report

Some 85% of manufacturer marketers use content in their marketing efforts, according to the 2017 Manufacturing Content Marketing (MCM). The Content Marketing Institute (CMI) and MarketingProfs report highlight valuable trends to guide content marketing strategy for manufacturering companies. Content marketing …

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Top Social Media Advertising Trends

Globally social media advertising accounts for 13% of today’s digital ad market at about $26.4 billion US. Defining Social Media Advertising Social media advertising leverages the network newsfeed to raise awareness, prompt action or sell products or services. Ads in …

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Email Marketing Statistics and Trends

Email marketing has legs. Doubters could consult an Exhibitor study showing 50% of trade show marketers and exhibitors planned to increase spending on this marketing medium in 2016. These other email marketing statistics and trends should also help prove “you’ve …

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Video on Demand Statistics and Trends

“Did you watch ___?” has long been a conversation starter in the office break room or at a cocktail party. Americans today have even more options with which to fill in that blank, though. Media is increasingly fragmented in today’s …

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Small Business Marketing Trends

Small business owners juggle many jobs in keeping their businesses afloat. One of these is often marketing. A review of small business marketing trends indicates nearly half (47 percent) of small businesses take a Do-It-Yourself approach to marketing. The State …

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B2B Marketing Statistics and Trends

B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It’s predicted to grow annually through 2018. Digital in particular will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B …

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Smart home market size — Trends and projections

Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart …

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Digital marketing spending trends in the US and globally

Digital marketing spending trends in the US and globally offer valuable insight into the industry today. One encouraging finding is Forrester Research’s forecast that digital marketing spending will continue to rise through 2019. The research firm forecast an increase from …

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iOS Mobile Market Stats — Understanding the Apple Audience

Even before the great earbud controversy of 2016, Apple was facing steep competition for global mobile market share. This article’s collection of iOS mobile market stats are telling about the 1 billion active mobile users of Apple. Apple Market Share …

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Best Practices for IT Value-Added Reseller Company Websites

In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers. Seeking to adapt in a volatile arena, the VAR marketer might ask: How can …

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Content marketing statistics and trends. Considerations for 2017.

Content is still king. A Regalix 2016 survey found 96% of marketers identifying content marketing as a core part of their strategy. We gathered a list of relevant content marketing statistics and trends to help marketers plan their 2017 strategies. …

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IT as a Service — Cloud Market Insights [Report]

More businesses today are embracing IT as a service (ITaaS) and cloud environments, says a new McKinsey & Company report. “In the next three years, enterprises will make a fundamental shift from building IT to consuming IT,” forecasts the consultancy’s …

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IT Market Statistics and Trends

The information technology sector has an important cascading effect on the global economy. Generating revenue and employing workers at a relatively high median wage, the IT sector also helps other sectors “improve productivity, operate more efficiently and innovate faster,” per CompTIA. …

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Thoughts on the Future of Marketing and Sales [REPORT]

To celebrate the release of its 128-page 2016 State of Inbound report, Hubspot organized a week of events related to the future of inbound marketing and sales. Here are some takeaways on the future of marketing and sales that Ironpaper …

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Blog Metrics to Track for Inbound Marketing Success

Many B2Bs today accept that blogging is an effective inbound marketing tool. Yet attention should also be paid to metrics that enable data-driven tweaking of the blog process. First, why blog? According to one statistic, B2B companies that blog generate …

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Best Practices for B2B Websites

One second is all it takes. That may sound reminiscent of a tagline for a fear-mongering PSA, but it’s also true that even a single second delay in website performance can lead visitors to abandon a website. Avoid audience attrition and …

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Sales Nurturing Statistics That Matter

Sales nurturing is an important tool in revenue generation. This collection of sales nurturing statistics that matter highlights the benefits. What is sales nurturing? Just 56% of B2B organizations verify valid business leads before they are passed to sales. — …

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