web development


Benefits of Website Personalization for Lead Generation: 15+ Stats that Prove it’s Necessary

Personalization helps websites perform their job more effectively. Think about websites in the B2C realm such as Netflix and Amazon that offer highly-personalized experiences; these sites thrive because they cater to the needs and wants of their users. The same …

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9 Most Common Problems With Website Design Projects (And How to Fix Them)

This article outlines the common shortcomings of website design projects based on the feedback from clients, project leads, and agency owners. The goal of this article is to outline common issues that arise during the course of a website project …

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Does Load Time Impact SEO?

The speed of a website or web page to completely load in a browser is a significant factor in SEO. For context, page load time (or page speed) is the time it takes to fully display the content on a …

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Does HubSpot Work With WordPress? — Using HubSpot with WordPress. A Quick Guide.

We get this question a lot. It’s not surprising considering both platforms (HubSpot and WordPress) are the top in their respective areas of focus. WordPress is, by far, the most popular CMS in the world and is used by nearly 75 …

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How to Generate Leads for Software Development Projects

To generate leads for software development projects, you must go all-in on a lead generation and conversion strategy. Your ideal customers are searching for solutions online, so you need to be ready with a digital strategy that compels them. It is …

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5 Smart Web Design Tips for Software Companies

Software and technology companies often build marketing campaigns where the brand website acts as a central hub and conversion tool. Software company web design tips. How to design a great software company website. Improve marketing and lead-generation for website. Web design for software company.

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7 Crucial Metrics to Measure in a Digital Marketing Audit

Is your website measurably driving B2B lead generation, increasing sales opportunities, and deepening engagement with your target prospects? If not, when was the last time you conducted a digital marketing audit? It’s critical to assess web performance and identify your strengths, weaknesses, and opportunities. …

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4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like marketing automation, analytics platforms, and digital advertising — your …

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What is Microdata, and How Can it Help My SEO Ranking?

If you’re really savvy with SEO, you know that there are different techniques to get your website found in search engines. Many marketers are most comfortable with on-page SEO: creating content for keywords, then optimizing that content (like adding header tags, …

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How to See Results With a B2B Website Redesign (7 Step Checklist)

A website redesign shouldn’t just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions.  According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure …

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HubSpot COS vs WordPress: How to Choose the Best Website Platform

Choosing where to host your website? As you know, it’s a huge decision, and many decision-makers wonder: HubSpot COS vs WordPress — which is better? Users produce about 76.9 million new posts and 41.4 million new comments on WordPress each month. – …

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How to Choose a Digital Marketing Agency That Will Drive Results

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …

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Education Website Design Trends Into 2017

Colleges and universities tout their ability to help graduates compete. But higher education institutions are themselves competing in a densely populated market. California alone had 458 higher education institutions in 2015. Yet staying abreast of trends for education website design can …

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8 Website Redesign Questions to Guarantee High Performance

A website redesign is a great opportunity to refresh your online presence. But don’t think of a website redesign as a design task. Instead, you should start with marketing strategy and with data. During and after a redesign, you should be …

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Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report Defining the market There were 320 million Internet users in North America as of June 2016. …

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The Increasing Importance of Mobile for Marketing

In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming …

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6 Benefits of Microsites

Marketers understand the value of focusing on specific campaign goals. A microsite represents one more way to do this effectively. For many brands, their primary website represents a political hurdle where frequent updates, marketing experiments and timely updates present a challenge for …

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How to increase lead generation with a focused call-to-action (CTA)

Whether the phenomenon is deemed the choice paradox or analysis paralysis, most people have experienced an inability to decide when confronted with too many options. Marketers aim to appeal to an audience, by educating and delighting. This doesn’t mean piling …

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How to make SEO-friendly blog articles

Organic search can be a powerful driver of leads.  For many inbound marketers, search engine optimization (SEO) is a vital channel for lead generation, brand visibility and sales nurturing–and blogs can play a significant role in driving search efforts. In thinking about …

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iOS Mobile Market Stats — Understanding the Apple Audience

Even before the great earbud controversy of 2016, Apple was facing steep competition for global mobile market share. This article’s collection of iOS mobile market stats are telling about the 1 billion active mobile users of Apple. Apple Market Share …

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Best Practices for IT Value-Added Reseller Company Websites

In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers. Seeking to adapt in a volatile arena, the VAR marketer might ask: How can …

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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try …

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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of …

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7 Must-Have Best Practices for B2B Websites

From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for your business website’s success. 1. Clearly define your value …

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How will voice search impact SEO?

Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO? Voice Search Trends Just three …

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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk …

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What is Progressive Profiling?

What is progressive profiling? It’s a practice modern marketers use, often with the help of marketing automation, to gather lead intel incrementally to benefit conversion rates. How does progressive profiling work? With marketing automation software offering dynamic or smart form fields, …

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Nonprofit Sector Stats & Trends in the Nonprofit Industry

The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and political dynamics, and technological innovations, according to The Philanthropy Outlook 2016 & 2017. The …

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Best practices for small business websites

75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University   Increasing revenue is a big goal for businesses of any size. A survey, State of Small Business Report, of …

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