web project management


How to Choose a Digital Marketing Agency That Will Drive Results

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …

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8 Important Questions for a High-Performing Website Redesign

A website redesign is a great opportunity to refresh your online presence. But don’t think of a website redesign as a design task. Instead, you should start with marketing strategy and with data. During and after a redesign, you should be …

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5 Benefits of a Content Audit

Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can …

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Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report   Defining the market There were 320 million Internet users in North America as of June …

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Tips for making marketing teams more agile

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to …

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Top 10 Skills Needed by Marketers Today

The field of digital marketing is an expanding industry. To help career-mined marketers, we’ve rounded up the top 10 skills needed by marketers today. #1 Strong overall communication skills. Successful marketing communications demand a clear message communicated to a target audience, …

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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try …

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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of …

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Nonprofit Marketing KPIs — Metrics That Matter

It’s easy to tout Key Performance Indicator (KPI) analysis to prove you’re getting the job done. Yet smart marketers in nonprofit marketing know that the more important gauge of success is KPIs directly related to sustainability. Accurate and precise data …

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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk …

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Useful Marketing Certifications

Marketing certifications are meant to give the recipient deeper subject knowledge and enhanced credibility. But, with so many options available, how can inbound marketers select the one that will best help? This survey of useful marketing certifications is a starting point. …

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Does Design Matter for Lead Generation?

There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is …

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5 Reasons Your Website May Be Failing

In many cases, your company website is your audience’s first impression of your business, so it’s critical that it works optimally, supports your objectives, and achieves the results you want. As such, if it’s not generating leads, driving sales, and …

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What is Growth Driven Design?

Maybe you see yourself as a modern day Tevye embracing “tradition” as enthusiastically as he does to begin Fiddler on the Roof. Yet, a thoughtful comparison of traditional web design to growth driven design may be compelling enough to have …

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Low Tech Time Management for a High Tech Industry

There are plenty of online tools and mobile apps available to assist with time management. Yet – it’s still easy to get overwhelmed with it all, especially in a work environment. This is why many are beginning to turn to low tech time management …

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How To Write a Website Design Request for Proposal

How to create an easy yet effective website design request for proposal. Drafting a request for proposal can be a tedious and dreary process. Companies seeking a vendor frequently write out exhaustive checklists containing dry information and / or questions. …

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WordPress websites shouldn’t be plugin crazy

When you install a plugin, you are essentially putting someone else’s code within your website. Not all plugins are well-coded. Some are fantastic, while others are less so. Some plugins could pose risks to a website–from causing security issues and …

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Guide for launching enterprise websites

Often times, the launch of a website needs better planning. So much goes into the prior stages of design, development, testing, etc. The launch of an enterprise website can often feel like a by-product rather than a signature event. For …

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What is iterative web design?

An overview of web design iteration Iterative web design is a methodology based on a cyclic process of prototyping, designing, testing, analyzing, and refining a website. We recommend iteration with membership websites and social networks (among other types for example). The …

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5 ways to make website design projects more successful

Don’t let the website design process kill the end-product. This happens to far too many organizations. There can be many reasons for website design projects to produce a far from superior results. For one, too many “cooks in the kitchen” can …

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Design agency vs freelancer

Web design agency vs freelance – which is better? Selecting an agency or a freelancer for website design projects. The best option for your needs.

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Quick guide for planning enterprise online marketing campaigns

Neglecting the planning stage of a marketing campaign can cause bitter ruin. Often times, a marketing agency will be hired and expected to perform flawlessly without a discovery or planning period. This can hurt the campaign and limit it’s success. …

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A Good Scope Today Keeps the Scope Creep Away

How to prevent scope creep on web design projects by Rachel Greene Anyone who’s worked on a web design project can probably look back at a project or two (or three) and wish they’d developed more finite project scope when …

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Quick, DIY guide for brand name selection and research for branding projects

by Soyoung Kim If you already have the list of possible names, it’s time to research the availability of each of the brand names on your short-list. The following tasks are helpful in basic branding due diligence. Trademarks research Federally …

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Linkedin jobs vs Craigslist job postings… which is better?

Ironpaper is a growing agency, and we frequently have to reach out to find candidates to fill new positions as the company grows. Our preference is to handle the HR hiring process in-house, rather than hire a recruitment company. This …

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Tips for presenting website information architecture and wireframes to a client

Even the most beautiful wireframe or diagram is a waste of effort if it does not have a business purpose or align to the core strategy of a web project. Information architecture and wireframes are central to web strategy. The …

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The Importance of Planning & Preproduction for Web Project Management

The discovery or planning phase of a web or digital project cannot be overstated in it’s importance. This initial stage sets a tone for scope, vision and procedures that come to fruition later in the project. The discovery or planning …

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The Importance of Meetings for Web Project Management

Good communication is the backbone of web project management. This is especially true for any web development process, where many clients may feel “out of their element” in discussing web technologies. The simple fact that clients may not clearly understand …

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Managing A Consulting Company In A Downturn Economy

Small businesses have certainly taken a beating during this economic crisis we are still weathering. We have seen a lot of small consulting, design and production struggle with adapting to the rough financial climate. Some companies that have closed their …

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How does web project management differ from regular project management?

There are some key differences between web project management and a more general approach to project management. Within these differences remain some important challenges that are recurring for web project managers and web designers managing projects. Changing customer requirements Web …

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