web project management


9 Most Common Problems With Website Design Projects (And How to Fix Them)

This article outlines the common shortcomings of website design projects based on the feedback from clients, project leads, and agency owners. The goal of this article is to outline common issues that arise during the course of a website project …

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Does HubSpot Work With WordPress? — Using HubSpot with WordPress. A Quick Guide.

We get this question a lot. It’s not surprising considering both platforms (HubSpot and WordPress) are the top in their respective areas of focus. WordPress is, by far, the most popular CMS in the world and is used by nearly 75 …

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Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …

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7 Crucial Metrics to Measure in a Digital Marketing Audit

Is your website measurably driving B2B lead generation, increasing sales opportunities, and deepening engagement with your target prospects? If not, when was the last time you conducted a digital marketing audit? It’s critical to assess web performance and identify your strengths, weaknesses, and opportunities. …

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4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like marketing automation, analytics platforms, and digital advertising — your …

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HubSpot Campaign Best Practices for Success

HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing automation users report three times more leads passed to …

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5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …

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7 Benefits of Workflow Automation on Your Lead Nurturing ROI

Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of your equation. But most importantly, automation can increase your …

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How to See Results With a B2B Website Redesign (7 Step Checklist)

A website redesign shouldn’t just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions.  According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure …

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B2B Inbound Marketing: Innovative Strategies You Need by 2018

By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, …

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Marketing Your B2B Technology Company? You Need These Tools

As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in tools for important B2B marketing functions: like …

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How to Choose a Digital Marketing Agency That Will Drive Results

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …

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8 Website Redesign Questions to Guarantee High Performance

A website redesign is a great opportunity to refresh your online presence. But don’t think of a website redesign as a design task. Instead, you should start with marketing strategy and with data. During and after a redesign, you should be …

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5 Benefits of a Content Audit

Inbound marketers spend many hours generating content to raise awareness, nurture leads, convert sales, and encourage brand advocacy. Inbound focuses heavily on making content a key ingredient for driving engagement, advocacy, and customer acquisition. For many teams, content management can …

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Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report Defining the market There were 320 million Internet users in North America as of June 2016. …

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Tips for making marketing teams more agile

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to …

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Top 10 Skills Needed by Marketers Today

The field of digital marketing is an expanding industry. To help career-mined marketers, we’ve rounded up the top 10 skills needed by marketers today. #1 Strong overall communication skills. Successful marketing communications demand a clear message communicated to a target audience, …

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5 Best Practices for IT Websites

Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try …

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How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of …

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Nonprofit Marketing KPIs — Metrics That Matter

It’s easy to tout Key Performance Indicator (KPI) analysis to prove you’re getting the job done. Yet smart marketers in nonprofit marketing know that the more important gauge of success is KPIs directly related to sustainability. Accurate and precise data …

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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk …

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Useful Marketing Certifications

Marketing certifications are meant to give the recipient deeper subject knowledge and enhanced credibility. But, with so many options available, how can inbound marketers select the one that will best help? This survey of useful marketing certifications is a starting point. …

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Does Design Matter for Lead Generation?

There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is …

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5 Reasons Your Website May Be Failing

In many cases, your company website is your audience’s first impression of your business, so it’s critical that it works optimally, supports your objectives, and achieves the results you want. As such, if it’s not generating leads, driving sales, and …

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What is Growth Driven Design?

Maybe you see yourself as a modern day Tevye embracing “tradition” as enthusiastically as he does to begin Fiddler on the Roof. Yet, a thoughtful comparison of traditional web design to growth driven design may be compelling enough to have …

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Low Tech Time Management for a High Tech Industry

There are plenty of online tools and mobile apps available to assist with time management. Yet – it’s still easy to get overwhelmed with it all, especially in a work environment. This is why many are beginning to turn to low tech time management …

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How To Write a Website Design Request for Proposal

How to create an easy yet effective website design request for proposal. Drafting a request for proposal can be a tedious and dreary process. Companies seeking a vendor frequently write out exhaustive checklists containing dry information and / or questions. …

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WordPress websites shouldn’t be plugin crazy

When you install a plugin, you are essentially putting someone else’s code within your website. Not all plugins are well-coded. Some are fantastic, while others are less so. Some plugins could pose risks to a website–from causing security issues and …

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Guide for launching enterprise websites

Often times, the launch of a website needs better planning. So much goes into the prior stages of design, development, testing, etc. The launch of an enterprise website can often feel like a by-product rather than a signature event. For …

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What is iterative web design?

An overview of web design iteration Iterative web design is a methodology based on a cyclic process of prototyping, designing, testing, analyzing, and refining a website. We recommend iteration with membership websites and social networks (among other types for example). …

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