web strategy


Does Load Time Impact SEO?

The speed of a website or web page to completely load in a browser is a significant factor in SEO. For context, page load time (or page speed) is the time it takes to fully display the content on a …

Tagged , , , ,

Databox Template: “Monthly Lead Generation Dashboard” – Databoard by Ironpaper

Our clients came to us because they wish to accelerate growth. One of the key components for growth acceleration is gaining deeper visibility into marketing and sales performance. For this reason, we started using near real-time dashboards and analytics to …

Tagged , , , , ,

How to Solve the Top 3 B2B Content Marketing Challenges

B2B marketers strive to reach a select target of business buyers using high-quality content disseminated effectively. Since B2B marketing wants to reach other businesses, some consider it a more difficult task than B2C marketing, which needs to get in front …

Tagged , , , , , , ,

Does HubSpot Work With WordPress? — Using HubSpot with WordPress. A Quick Guide.

We get this question a lot. It’s not surprising considering both platforms (HubSpot and WordPress) are the top in their respective areas of focus. WordPress is, by far, the most popular CMS in the world and is used by nearly 75 …

Tagged , , , , , , ,

Top 5 Most Common B2B Marketing Mistakes

Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we learned from working with B2B organizations of …

Tagged , , , , , , , , ,

Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …

Tagged , , , , , , , , , , , ,

Blog Strategy for Technology Companies, From SEO to CTAs

Blogging is an excellent way for technology companies to generate traffic, increase leads, and showcase industry expertise. And a blog strategy for technology companies pays off. According to Hubspot: Companies that published 16+ blog posts per month got almost 3.5X …

Tagged , , , , , , ,

SEO for Technology Companies – Best Practices and Practical Tips

Search engine optimization is important for every B2B company. However, SEO for technology companies is especially crucial, because in the tech market, you’re competing against many companies who also have a strong online presence. Your leads are tech-savvy, and in …

Tagged , , , , ,

How to Generate Leads for Software Development Projects

To generate leads for software development projects, you must go all-in on a lead generation and conversion strategy. Your ideal customers are searching for solutions online, so you need to be ready with a digital strategy that compels them. It is …

Tagged , , , , , , , , , , , ,

5 Smart Web Design Tips for Software Companies

Software and technology companies often build marketing campaigns where the brand website acts as a central hub and conversion tool. Software company web design tips. How to design a great software company website. Improve marketing and lead-generation for website. Web design for software company.

Tagged , , , , , , ,

5 IT Website Design Best Practices for More Leads

When marketing for IT companies, it’s important to move beyond a static “brochure” website — that is, putting company information at the forefront. Instead, you must provide value from the buyer’s perspective in order to generate B2B leads online. By following IT website design best …

Tagged , , , , ,

Essential Advice for Your Manufacturing Marketing Strategy

For industrial companies trying to break into a digital market, there are plenty of opportunities for your manufacturing marketing strategy: lead generation, customer conversion, and brand awareness. However: According to the CMI, only 1% of manufacturing marketing teams rate their marketing …

Tagged , , , , , , ,

7 Crucial Metrics to Measure in a Digital Marketing Audit

Is your website measurably driving B2B lead generation, increasing sales opportunities, and deepening engagement with your target prospects? If not, when was the last time you conducted a digital marketing audit? It’s critical to assess web performance and identify your strengths, weaknesses, and opportunities. …

Tagged , , , , , , , , , , , , ,

4 Major Business Goals You Can Achieve With a Website Redesign

In the early days of business websites, it was enough to present a static “brochure” online: A quick overview of your business with contact information. But with today’s tools and technologies — like marketing automation, analytics platforms, and digital advertising — your …

Tagged , , , , , , , , , , , , ,

How to Create a Marketing Strategy for Information Technology Services

The IT services marketer must become a knowledgeable tech expert. And a marketing strategy for information technology services requires you to understand why your prospects value your solution, too. So, to create an effective plan, marketers must align with sales and product insights to meet …

Tagged , , , , , , , , ,

15 Important Manufacturing Marketing Trends and Statistics

Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may …

Tagged , , , , , ,

15 Digital Marketing Trends for B2B Technology Companies

As technology trends advance each year, redefining buyers’ expectations, so do digital marketing trends for B2B technology companies. So how can tech software, product, and service companies reach buyers with cutting-edge digital marketing trends? Technology marketing executives in the SaaS, IT, and …

Tagged , , , , , , , , , , ,

Statistics and Trends for Nonprofit Website Content

Whether your goal is to increase donations, find new volunteers, spread awareness or promote an upcoming campaign, your nonprofit website content is the place to start. Your online content can do more than tell your story and educate visitors about …

Tagged , , , , ,

4 Nonprofit Website Design Best Practices for More Donations

As a nonprofit, your website is critical to your organization’s long-term success. A strong online presence can help you: Raise money Engage new and existing donors Attract supporters Create media opportunities Spread the word about your mission Given that, your …

Tagged , , , , ,

How to Do a Nonprofit Content Audit (That Doesn’t Take Forever)

Nonprofit content marketers struggle with a few top content challenges, according to the Content Marketing Institute/Blackbaud: Measuring content effectiveness (54%) Producing engaging content (53%) Lack of budget (45%) Producing content consistently (42%) Measuring the ROI of a content marketing program …

Tagged , , , ,

Inbound vs. Outbound: Statistics That Make a Difference

While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound. But first, what is the difference? Outbound Marketing includes tactics such as ads, direct mails, trade …

Tagged , , , , , ,

6 Easy Ways to Convert B2B Leads With Your Blog Strategy

A blog strategy puts a ton of work on your marketing team. You need to write (and edit!) constant articles, find or create visualizations, research trends, and analyze results — not to mention promote your work. So it makes sense that …

Tagged , , , ,

6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)

If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the success of your website, to lead generation, …

Tagged , , , , , ,

5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)

Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …

Tagged , , , , , , , ,

What is Microdata, and How Can it Help My SEO Ranking?

If you’re really savvy with SEO, you know that there are different techniques to get your website found in search engines. Many marketers are most comfortable with on-page SEO: creating content for keywords, then optimizing that content (like adding header tags, …

Tagged , , , , , ,

How to Get $10,000 in a Google AdWords Grant for Your Nonprofit

As a nonprofit, exposure to a wide audience is huge. But that can be costly and time consuming. Little known to many nonprofits, there’s an opportunity to shine online: a $10,000 monthly Google AdWords grant. Using this AdWords grant, nonprofits can …

Tagged , , ,

Growth Hacking Strategies to Get More Leads for Your B2B Tech Company

By now, you’ve probably heard the buzz about “growth hacking.” It sounds catchy, but it’s no magic — it’s more of a data-driven science experiment. So what are growth hacking strategies, and how can this method grow your B2B technology …

Tagged , , , , ,

How to See Results With a B2B Website Redesign (7 Step Checklist)

A website redesign shouldn’t just improve look and feel of your B2B company. Instead, a redesign must grow your lead database and increase conversions.  According to Kinesis Inc., once your page loads, users form an opinion in .05 seconds, so the pressure …

Tagged , , , , , , ,

How One Nonprofit Marketing Strategy Increased Donations by 56%

What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can be hard to execute a cohesive strategy …

Tagged , , , , ,

Marketing Data is the Next Big Opportunity for IoT. Here’s Why.

IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore or underutilize marketing data entirely. However, the next big opportunity for IoT …

Tagged , , , ,