web strategy


How to Choose a Digital Marketing Agency That Will Drive Results

Are you wondering how to choose a digital marketing agency? If so, you’re not alone. In fact: Companies outsource “between 45 percent and 75 percent of marketing activities” to agencies, according to Accenture. Why is this trend growing? Because the demands on marketers …

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B2B Lead Generation: How to Set Measurable Goals

An important part of any lead generation strategy is setting and meeting goals. Lead generation tactics not based on goals cannot result in measurable success. Consequently, marketers may not know whether or not to repeat certain actions. 68% of B2B …

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Education Website Design Trends Into 2017

Colleges and universities tout their ability to help graduates compete. But higher education institutions are themselves competing in a densely populated market. California alone had 458 higher education institutions in 2015. Yet staying abreast of trends for education website design can …

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8 Important Questions for a High-Performing Website Redesign

A website redesign is a great opportunity to refresh your online presence. But don’t think of a website redesign as a design task. Instead, you should start with marketing strategy and with data. During and after a redesign, you should be …

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IoT Marketing Strategy: Understanding the IoT Buyer

The Internet of Things (IoT) is quickly becoming a reality. In fact, Cisco estimates that there will be 500 billion devices connected to the Internet by 2030 (compared to 15 billion today). The IoT is growing 2X year-over-year. — Cisco With …

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HubSpot Workflows: How to Improve Your Lead Nurturing Campaigns

HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we’ll show you the best ways to improve your lead nurturing …

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Using Inbound Marketing to Drive Nonprofit Donations

More nonprofits are using inbound marketing to drive nonprofit donations than ever before. Yet only 26% of nonprofit organizations at a sophisticated/mature level of content marketing maturity, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report. The majority are in the early phases. …

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Closed Loop Marketing Tactics for Nonprofits

Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it’s not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing can generate leads and raise donations thanks to …

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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)

According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic.  But which website metrics are these SMEs monitoring — and do they really indicate sales growth? To tackle this question, we’ll cover …

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How to Match Content to Buyer’s Journey Stage

Content is the key for today’s lead generation: According to Curata, 74.2% of companies indicate that content marketing increases both lead quality and quantity. But at the same time, a surprising 87% of B2B marketers struggle to produce content that they find …

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The Growth of eServices: Stats and Trends

With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is further demonstrated by the stats and trends …

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Benefits of Marketing Automation

Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers already recognize the benefits of marketing automation, some in the …

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Best Data Analytics Practices for CMOs

Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital data with these best data analytics practices for CMOs. …

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Web Design Statistics for 2017

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report   Defining the market There were 320 million Internet users in North America as of June …

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Top Nonprofit Digital Trends for 2017

Nonprofits enjoyed a small uptick in donors (2.0%) and revenue (5.3%) in 2015, according to the 2016 Fundraising Effectiveness Project. Regardless, cash-strapped nonprofits would surely welcome greater increases. What then are the top nonprofit digital trends for 2017? Heather Mansfield, …

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Tips for making marketing teams more agile

The agile methodology began in web development, but can be applied in other areas too — including marketing. Consider these tips for making marketing teams more agile. What is agile marketing? Agile marketing is an adaptive methodology allowing marketers to …

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Understanding the Impact of Mobile Commerce in 2017

With Deloitte telling us the average Americans checks her phone within five minutes of waking up, there’s little doubt that mobile is a major force in marketing. At the same time, mobile devices play a role in eCommerce too. Understanding …

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The Increasing Importance of Mobile for Marketing

In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …

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The Digital Landscape is Changing How we Market and Sell

The digital market is a disruptive force. With the majority of us carrying a computer around in our pockets in the form of a smartphone, the power has shifted from seller to buyer. Digital marketing is evolving as the digital landscape …

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Improving Customer Experience: An Rx for CX

Customer experience is such a catchphrase in marketing today it even gets its own trendy acronym: CX. Improving customer experience requires integration, collaboration, data analysis and more. Companies focused on maximizing satisfaction, with regard to the entire customer journey, have …

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Online Marketing Trends 2016 to 2017

Digital marketing spend will grow from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019, per Forrester. These online marketing trends are likely to drive the growth into 2017. Personalized user experiences Marketing personalization is becoming …

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Video on Demand Statistics and Trends

“Did you watch ___?” has long been a conversation starter in the office break room or at a cocktail party. Americans today have even more options with which to fill in that blank, though. Media is increasingly fragmented in today’s …

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6 Benefits of Microsites

Marketers understand the value of focusing on specific campaign goals. A microsite represents one more way to do this effectively. For many brands, their primary website represents a political hurdle where frequent updates, marketing experiments and timely updates present a challenge for …

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Small Business Marketing Trends

Small business owners juggle many jobs in keeping their businesses afloat. One of these is often marketing. A review of small business marketing trends indicates nearly half (47 percent) of small businesses take a Do-It-Yourself approach to marketing. The State …

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B2B Marketing Statistics and Trends

B2B marketing statistics and trends illustrate the global B2B marketing industry is still going strong. It’s predicted to grow annually through 2018. Digital in particular will continue to garner attention with a 12.9% compound annual growth rate (CAGR), per PwC. B2B …

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Startup Marketing Plan Essentials

Inbound marketing works well for startups for many reasons: lower customer acquisition costs compared to traditional advertising, wider audience reach, shortened sales cycle and more. Grow a startup business and edge out the competition with these inbound essentials for a …

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Smart home market size — Trends and projections

Home automation is no longer the stuff of science fiction. Instead, we see Alec Baldwin on TV planning a party with the help of Alexa, while the latest iOS update for iPhones offered a default smart home app. Certainly smart …

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How to increase lead generation with a focused call-to-action (CTA)

Whether the phenomenon is deemed the choice paradox or analysis paralysis, most people have experienced an inability to decide when confronted with too many options. Marketers aim to appeal to an audience, by educating and delighting. This doesn’t mean piling …

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How to make SEO-friendly blog articles

Organic search can be a powerful driver of leads.  For many inbound marketers, search engine optimization (SEO) is a vital channel for lead generation, brand visibility and sales nurturing–and blogs can play a significant role in driving search efforts. In thinking about …

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Does Web Content Have an ROI?

Content is still king. Inbound marketing requires quality content to drive traffic, visibility and leads. Content needs to exist for each stage of the buying process. So, when asked “Does web content have an ROI?” illustrate the return on investment …

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