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Monetization ideas for blogging

Saturday, August 6th, 2011

We can categorize the ways to earn revenue from blogging in two broad categories: direct monetization and indirect monetization. Direct monetization is perhaps the most popular approach--namely web advertizing. Bloggers can always experiment with the two approaches to learn what is best for them.

Direct Monetization of Blogs

  • Advertising: banner advertizing, text link ads, website and web page sponsorship, Adsense or PPC ads, etc
  • Sponsorships
  • Paid reviews
  • Membership component to your blog for specialized or high-value content
  • Text links ( This one is controversial. You can lose your rankings if you are caught. )
  • Paid placement of paid reviews (in addition to the paid review)

Indirect Monetization of Blogs

  • Freelance contracts deriving from your blog work
  • Service contracts both from your authority about the topical content or as a blogger
  • Courses, classes or workshops
  • Membership websites and paid communities
  • Books and eBooks
  • Speaking engagements

Organizational tools for investigating corporate officers

Sunday, July 17th, 2011

When investigating a company, it is vital to look at more than just assets--look at the people behind the company.

Here is a quick list of resources for investigating a corporate board.

The corporate website
It is always a good idea to start with the web. The internet can be a treasure trove of information. Many companies place a lot of useful information on their corporate websites and sub-sites. Generally, most companies and non-profits list their entire board, which helps to legitimatize the company. Many companies also list their staff directory as well.

Google and the indexed web
Google is yet another fantastic way to find information on a company. Google's index of the web also contains old and deleted files from a corporate website--it may be very useful to do a more advanced site search to uncover records and files indexed from the past, including past staff members.

Former Employees
Try interviewing former employees of a company to find out who may still be working for the company that you are investigating. This may also include former board members. Such research may turn up disgruntled employees or really interesting stories about the inner workings of the organization or company. Current, employees may be less apt to disclose such information.

Phone Lists of Private Companies
You can access private company lists from services such as infusa.com and zapdata.com. These databases have amassed quite a bit of data from various public records and open-source databases, news and telephone interviews. It should be noted that these lists are focused on marketers, but the data is nonetheless useful as an open-source intelligence source.

Annual Reports
Publically traded companies provide annual reports, which are accessible online. It is a great way to find a list of board members and their backgrounds.

SEC Filings
Try searching the SEC (sec.gov) by company name to locate a company's proxy statement (DEF-14 filing), which will reveal the compensation paid to board members and corporate officers.