A new study by the Chief Marketing Officer (CMO) Council (cmocouncil.org) states that loyal print magazine readers tend to be faithful to the medium and will not easily switch to a digital format. Within the poll, 92 percent of adults for one particular magazine say they receive the print edition and 90 percent say they prefer that format. Within the study, 67 percent prefer to hold the physical copy of the magazine, while 24 percent say that they will eventually switch to an e-reader version of that magazine.