The NY Times ranked as the top news website according to comScore's report of the top U.S. online newspaper groups. The NY Time readership for the web category was 32 million and 719 million webpages viewed.
The report also demonstrated that 123 million Americans had visited newspaper websites in May 2010. This represents 57% of the total US internet population.
The Tribune Newspapers ranked in the second place for viewership with an audience of 24.8 million.
All of the top three news companies have been seriously focusing on SEO and organic search engine rankings, which should account for a significant portion of their web traffic and audience attraction to breaking stories.