Website Video Is Hot Hot Hot When It's Instant

Netflix year-over-year website traffic has surged 46% in June as a result of it's Watch Instantly functionality. Netflix customers seem to crave the Watch Instantly streaming service and the ability to watch video on a broad range of devices from iPads to desktops.

The fact that this new service has proven to be a hot commodity may change Netflix previous core business model built on DVD rentals.

Besides iPads, there is a growing market of new web-ready devices that can sport internet video such as Xbox 360, PlayStation 3, or HDTVs.

Hulu and Hulu Plus does seem to be a strong competitor of Netflix, but such competition may simply drive more innovation into the web streaming video arena.