Google has always claimed that "content is king." For search engines, content and links pointing to content is a recipe for success for organic search. For the newspaper industry, moving their content online was not only important, but determined the longevity of even the largest players. From video to music, the internet is a giant land of content, where anyone from a part-time blogger to the largest news agencies compete for the same audience. People spend their time online, reading and ( very importantly ) producing, creating and sharing.
Now Amazon has decided to diversify further and become a content producer as well. Amazon has recently launched Amazon Studios, a website that enables users upload sample movies and scripts and with the help of some community tools users can evaluate and edit the submitted work. Amazon will then bring winning scripts and samples before major studios like Warner Bros with the goal of producing feature films that begin with community submissions starting on the website. Users of the website are encouraged to submit anything from a raw script to a fully produced film in the hopes of going big-time.