AOL.com has a new design for their homepage and a huge new push for video content. The design is a lot simpler upon first glance. Visual media is the clear focus.
Everyday the AOL website receives visits from 15 million people. The AOL audience is intent on seeing a healthy offering of video content that is topical and news-driven. Most obvious is AOL's winning combo of web video and celebrity--it's the main street beat. The content fare will change throughout the day to adjust to viewers interests and appetite.