According to a new study by Brightcove and TubeMogul, newspapers have surprisingly beat broadcasters for the most minutes of streamed video to users in the third quarter of 2010.
The newspaper industry has been struggling to rebuild their business model and make better use of the internet as traditional advertising for print media dwindles. Many newspapers have found that video online is highly desired by users. The report, SPECIAL FEATURE: PEAK VIDEO ENGAGEMENT BY DAYS OFTHE WEEK AND TIMES OF DAY, QUARTERLY RESEARCH REPORT, Q3 2010, by Brightcove and TubeMogul shows how the volume of video content produced by newspapers for the web has more than doubled (51% growth) in the past quarter--focusing on a broad range of topics from major news events to niche topics. Web video for the newspaper industry grew about 110% compared to quarter 3 of 2009.
The report also provided more detailed information about video usage across the web, including stats by the hour and day for video activity online. Weekdays were the most active days of the week for watching video online--with Wednesday being the peak. Yet, Friday had the best engagement per view.
Source:
Brightcove, Inc. and TubeMogul, Inc
SPECIAL FEATURE: PEAK VIDEO ENGAGEMENT BY DAYS OFTHE WEEK AND TIMES OF DAY, QUARTERLY RESEARCH REPORT, Q3 2010