headerIMG

B2B Articles - Jan 1, 2011 11:10:19 PM

Local search gets a sales team

With the advent of Google Boost, the search giant is pushing harder it's local advertising program. Geographic search is obviously becoming a huge growth area for Google's advertising program, which it has expanded on both a functional and promotional level with Tags and Boost.

The Google Local Search program has now pulled in about a hundred salespeople to focus more intently on selling local ads. The primary focus of this new sales force will be to help small businesses understand how to target customers within a local geographic region without the complexities of the formal Adwords program.  The Places page for a business is the center-piece of this Google approach to local advertising.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin