New ad formats power mobile web marketing for search

New ad formats can be found in Google's Adwords arsenal. Mobile is increasingly becoming a greater platform for marketing with clear ROI. The new advertising formats through Adwords will only further the cause of mobile.

The new ad formats in Google will use location proximity as a scoring factor for mobile users. Google now says that 40% of mobile queries are related to location. Microsoft places an even higher percentage--53%. Click-to-call is turning mobile focused ads into a clear and measurable system, allowing advertisers to justify mobile-specific campaigns easier.

New ad formats from Google include:

• Custom Search Ads for apps
• Click-to-call ads
• Click to Download ads
• Mobile App Extensions
• Circulars