As marketers manage numerous campaigns using the Google Analytics website, it could get quite tiresome inputting duplicate data in the process of creating campaign after campaign. Google introduced a new tool called shared lists to help make building similar campaigns easier.
Whether you are a marketing agency or a solo practitioner, the newly introduced placement exclusion lists and list suggestions may help reduce carpal tunnel.
Placement exclusion lists in Google Analytics will allow advertisers and marketers to input lists of websites on which they don’t want their PPC ads to appear (within the Content Network). These lists act as master lists which can be used across multiple PPC campaigns in their account.