Alibaba is replicating Pinterest for the Chinese market, which could pave the way for a new model of eCommerce in a powerhouse economy. The social shopping platform called Fa Xian looks a lot like Pinterest and is attracting up to 60,000 unique visitors a day, according to Reuters. The Fa Xian website is essentially a marketing platform for Alibaba, which is an eCommerce portal.
All of the products available for purchase on Fa Xian are through Alibaba-affiliate ecommerce websites, Taobao Mall and Taobao Marketplace. It will be interesting to see how the Pinterest model adapts and evolves in the China market, and how it's evolution will affect the marketing of eCommerce.