Bing and Yahoo are fighting for very distant seconds. Google's dominance in search is unwaivering--around 67% of the search market.
Microsoft Bing slightly increased it's market share by 0.2% in January of 2013. Bing trails far far behind it's foe--moving from just 16.3% to 16.5% from December of last year.
Yahoo dropped slightly for that same period in search. The mere 0.1% loss in search volume (from 12.2% to 12.1%) comes at a time when CEO Marissa Mayer looks to build new products--especially investments in mobile to restore company growth.
"It turns out that search is sticky. People got used to using Google and it became their go-to search engine for all time. Google search is also embedded in all sorts of other Web sites, which gives them even more users." -- Dan Olds, an analyst at Gabriel Consulting Group
All three search leaders are investing in tools that make their properties more relevant to users--from mobile to social--with deeper and more meaningful plugins to core search.
SOURCE: ComScore