---
title: Do social recommendations improve ad performance?
description: Do social recommendations improve ad performance?
---

[Web design & marketing tips by Ironpaper ](https://www.ironpaper.com/current)

# [Do social recommendations improve ad performance?](https://www.ironpaper.com/current/2013/04/do-social-recommendations-improve-ad-performance)

 Written by [Ironpaper](https://www.ironpaper.com/current/author/admin) | Apr 28, 2013 4:38:11 PM

<https://www.ironpaper.com/hubfs/Imported_Blog_Media/Screen-shot-2013-04-28-at-12_25_34-PM.png>A survey, *Social Ad Effectiveness*, by Unruly Media explored the impact of recommendation on brand metrics amongst 18-34 year olds to determine social ad effectiveness. The study was aimed at 18-34 year olds and it's goal was to determine social ad effectiveness.

The underlying question of the report was: *Do social video recommendations significantly impact traditional brand metrics? *

To get the answer it examined four social video campaigns using Unruly‟s social video platform from top FMCG brands Guinness, Coca-Cola, Cornetto and Energizer. The findings of the report show that social recommendations hugely improve ad performance.

- Video enjoyment increased purchase intent by 97% and brand association by 139%
- Enjoyment of the video rose by 14% amongst viewers who had viewed following a recommendation
- Brand recall and brand association rose 7% amongst viewers who had been recommended the video versus viewers who found it by browsing

The growth and ubiquity of social networking has created a vast opportunity for marketing agencies and advertisers. A [marketing agency](https://www.ironpaper.com/marketing) or brand manager can use social channels to open up conversation with brand audiences and improve the effectiveness of digital, discuss and online ads.

SOURCE: Unruly is the global platform for social video advertising.

[View full post](https://www.ironpaper.com/current/2013/04/do-social-recommendations-improve-ad-performance)

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