Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states.
According to a new survey results from CouponCabin.com, 20% of smartphone users within the survey have visited a physical store after receiving notification that specials, coupons, or deals were available nearby. This survey also suggests that two-thirds of smartphone users may be interested in receiving relevant, geo-targeted coupons.
The survey cited three reasons for the targeted promotions:
Of the smartphone users surveyed, 70% say they would be at least somewhat influenced to purchase at a nearby store after receiving such an promotion. Employing geo-targeted promotions could help strengthen marketing strategies by connected online / offline channels.
SOURCE: The survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin. February 28th – March 4th, 2013