Samsung is plays a big role in consumer technology--from smart TVs and Blu-ray players to laptops to smartphones and tablets to cameras. Bringing on-board developers who can extend their devices will help further push the brand forward.
One of Samsung's big efforts is to demonstrate a synergy between its products. For example, the Galaxy S4 has features that are designed exclusively for 2013 Samsung Smart TV sets. The company is attempting to piggy-back on Apple's success of creating a clear synergy between products, which is highly regarded by consumers. The goal of this conference may be to launch a new era of multi-device experiences for the Samsung product family.