Importance of Facebook & Google advertising for ROI

Is Facebook a good advertising platform? Is Google better?

This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About Facebook,  Google and Facebook are highly important advertising platforms for driving ROI.

Google was on top with an average rating of 2.1 on a 6-point scale of importance for ROI, where 1 is the highest. Facebook came in second, of the 5 key online advertising platforms. Facebook's average rating was 2.22. Coming in third after Google and Facebook was Twitter with an average rating of 3.04. Linkedin and Yahoo came in last within the comparison of the top 5 key online advertising platforms.

The respondents of the What Advertisers Really Think About Facebook survey were an assortment of of marketers of clients, ad agency employees and media company employees and consultants.

The survey concluded that most of the respondents were satisfied with the advertising support provided by Facebook. The social network's support has also improved in the last 6 months.

Looking forward, advertising analysts have been working hard to lock down a forecast and report of 2013 advertising trends. For one, programmatic advertising is growing at a rapid pace. Google's network supports programmatic advertising. Agencies and advertisers will spend 75.3% more on programmatic advertising in 2013 than they did last year according to a recent report by eMarketer. And, Facebook also offers a valuable advertising system that is full of promise. Where Google's advertising network focuses on keywords and re-targeting, Facebook offers advertising to an individual, or someone similar to a target individual. The combination of these platforms can present a lot of value to advertisers and marketers by driving greater context and relevance around ad content.

SOURCE: Adage: https://adage.com/article/digital/ad-age-survey-facebook-marketers-buying-ads/244158/