Nielsen reveals stats on digital vs television marketing

Nielsen Company, providing audience measurement systems through advertising, came out with a recent report that revealed the marketing growth or decline across the many different types of platforms that advertising can be found. It seems internet marketing has shown considerable growth (and continues to be the fastest growing form of advertising,) but in the grand scope of things, its gains are still quite small.

• Global advertising in web, mobile internet, and apps made the largest gains in 2013, growing by 32.4 percent
• But that only came to 4.5 percent of ad spending
• Whereas television advertisements grew only 4.3 percent
• But still took 57.6 percent of the market

For scale, it’s estimated that in 2013, ad spending passed $500 billion for the first time, though Nielsen does not include monetary figuring into its forecasts, only the growth or decline of how each platform performs.

Because television advertisement does so well, online advertisers are looking to increase the amount of video ads on websites, social media, and game apps. Still, the internet has an advantage in multiscreen advertising, which involves media buys that span web, mobile, and more, impacting a larger audience. Online advertising may soon gain the upper hand, as DVRs and companies like Netflix and Hulu are becoming increasingly popular.

Interestingly enough, studies have found that if companies invest 85 percent of their advertising to television and just 15 percent to digital marketing, the result is more people reached efficiently and with less costs involved than if advertising strictly through television. And with digital advertising growing with each passing year, investing the necessary time and attention to gaining an internet audience should not be overlooked.

Source: https://techcrunch.com/2014/01/27/nielsen-internet-advertising-grew-32-in-2013-but-its-still-only-4-5-of-spend-vs-tv-at-57-6/