Yoree Koh, author of the WSJ article, said that Twitter is hoping to win over eCommerce businesses and mobile-game developers in order to raise advertising revenues. Advertising is currently Twitter's largest source of revenue--with $219.6 million in the forth quarter alone. Twitter is still not profitable however, and the company' stock price has dropped 33% this year--putting pressure on the new publicly traded company.
The first release of the new ad and targeting products should happen in the next few weeks. We assume many of the new ad types will focus on mobile app downloads. So far, Twitter's ad formats have not dramatically hindered its user experience. But, Twitter has a much larger pool of investors to satisfy now.
SOURCE: Wall Street Journal, Coming to Your Twitter Feed: 15 New Types of Ads, April 4, 2014