Category Archives: Industry News

Social Media Post-Click Behavior

A new report recently released from Shareaholic helped answer the question of what can be expected of post-click behavior linked to a social media post. Shareaholic examined pages per visit, average visit duration and the bounce rate for the top eight social …

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More Time Spent on Media than Sleeping [study]

Ofcom recently released a report about the communications market focusing on how we, the public, consume media. The study covered nearly 2,000 adults and 800 children and found that teenagers are the most ‘tech-savvy.’ In fact, the study goes so far …

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Adults Spend Two Hours Daily on Mobile Web [study]

New numbers from GlobalWebIndex report that around the world adults spend an average of 1.98 hours per day on the mobile Web. The report utilized data from 1Q14 and 2Q14, which polled internet users, aged 16-64, around the world. Not …

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WordPress Is Preferred Website Building Platform [study]

A recent survey by 34SP.com studied 1,000 small business owners to determine their requirements, personal qualities, and habits in regards to their website development preferences. They found that 52 percent prefer WordPress for SMB website needs. The survey then asked why they …

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Brands See Large Revenue Growth Thanks to Pinterest

A recent study by analytics and marketing solutions provider Piquora states that Pinterest had a heavy hand in increasing their customers’ e-commerce revenue. Their stats show that referral traffic from Pinterest from January to June of this year was responsible …

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As Ecommerce Grows, So Should Your Mobile Site

Businesses may not have the luxury of devoting minimal effort to their mobile ecommerce strategy. Sales revenue derived from mobile devices in both Europe and the US have increased from 2.2 percent in 2010, with a predicted growth of 23 percent …

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4 Simple Web Design Tips That Boost Traffic

Has your organization seen website traffic slow down? It might be time for a website design overhaul. Making sure you facilitate the right changes, however, can be a bit daunting for web design projects. The devil is in the details. …

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B2Bs, Not Just B2Cs, Should Adopt Real-Time Marketing Practices

Many businesses have embraced digital marketing and social media marketing, but what if simply having a presence on the web is no longer enough? That’s what a new study from Monetate and Econsultancy proclaims. Real-time marketing has done exceedingly well …

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Mobile Ecommerce Growth and ‘Webrooming’

Mobile ecommerce growth has exploded in popularity during the last few years. In 2010, ecommerce accounted for 3.5 percent of the traffic mobile devices saw. Today that number is at 36.9 percent, with a revenue jump from $2 billion to …

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Cross-Channel Marketing Approaches Should Be Prioritized [Study]

When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority. With almost 1,000 marketers participating, Oracle Marketing Cloud researched how brands and businesses are …

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Data-driven marketing is a thing of the present

A measurement and analytics report conducted recently by Econsultancy and Lynchpin looked at the current era of data-driven marketing. The partnership studied nearly 1,000 digital analysts and marketers about a broad range of topics. In terms of analytics driving business …

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Consumers More Likely to Purchase Items from Websites with Product Reviews [study]

Thanks to the unending supply of information consumers can acquire with only their fingertips, people looking to buy products online only have to go a short distance to find all the information they need about the product. It may not …

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70% of Indian Population Has Active Mobile Subscriptions [study]

Countries outside of North America have grown considerably in terms of mobile network connections and in joining social media platforms. One such country is India. Out of the 1.2 billion people who inhabit the country, 234 million of them – …

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Best web analytics tools for sorting digital marketing data

Big data is an immense part of digital marketing, so how exactly are digital marketers sorting the data and keeping up with all its uses? What are the best tools for sorting digital marketing data? A recent survey by Econsultancy …

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Facebook and Google to Represent 15% of Media Ads in 2016

According to a new report from market researcher eMarketer, Google and Facebook in combination will represent 15 percent of a total $200 billion spent on media advertising in 2016. In 2012, Google and Facebook respectively accounted for 9.1 percent and 1.3 …

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Twitter Garners Two-Thirds of Social Media Mentions

Brands with Twitter accounts may not realize how important their presence on that social media platform may be. As it stands, two-thirds of public brand mentions on social media occur on Twitter. The stats come from Mention, who analyzed one …

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Mobile Implementation Errors Can Cost 68% of Web Traffic

Going mobile is one of the best ways a company can gain revenue and customers today. However, if a mobile implementation is botched, companies can lose on average 68 percent of their smartphone traffic. In a new study by BrightEdge, some 27 percent of mobile …

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Mobile Push Notifications Highly Valued by Consumers, Brands

A recent survey by Responsys, a global marketing cloud service agency, showed that push notifications are highly valued by consumers. Almost 60 percent of adults and over 70 percent of young adults from the 1,200 people surveyed said they enable push …

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Marketers Will Have to Work Harder to Get Millennials’ Attention: study

A recent study by Razorfish, DigitasLBi, Yahoo, and Tumblr found that 45 percent of millennials simply have no interest in what marketers are trying to push. This insight is especially important when one realizes that millennials will be spending $1.4 trillion …

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eCommerce Statistics: the continued rise of ecommerce

Mobile transactions will account for 26 percent of US retails sales by 2017 It’s no surprise that ecommerce has made a major impact on everything from the economy to small businesses to the way said small businesses market their items. In fact, …

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